
Chatbot Builder
Build guided conversations that collect details, qualify leads and bring in your team when needed.
Explore Chatbot BuilderFree WhatsApp marketing software
Run campaigns, qualify leads and turn customer conversations into sales with AI and your team.
The free plan covers the software. WhatsApp API messaging is not free. Applicable messaging fees are paid directly to Meta.


Brands and teams that have used Sendwo
Core capabilities
Three essentials for marketing, sales and support.

Build guided conversations that collect details, qualify leads and bring in your team when needed.
Explore Chatbot Builder
Send targeted WhatsApp campaigns with approved templates, media, buttons and follow-up workflows.
Explore bulk broadcasting
Assign conversations, see customer context and connect automated replies with human support.
Explore Shared Team InboxCustomer journey
Connect each stage, so a reply becomes a useful next step.
Turn ads, forms and website visits into WhatsApp enquiries.
Ask questions, collect details and identify customer intent.
Keep the conversation moving with relevant follow-ups.
Connect customers to catalog orders, bookings and payment workflows.
Give your team the context to help when it matters.
Bring customers back with useful updates and reminders.
WhatsApp campaigns
Create approved templates, send relevant campaigns and keep replies connected to your team.

Commerce
Connect your WhatsApp conversations with the moments that matter before and after an order.

Sendwo AI
Use your business information to help AI answer common questions, collect intent and route conversations.

Click-to-WhatsApp ads
Bring prospects straight into a conversation, then connect their interest with a useful response.

Built to connect the work
Bring forms, reminders, APIs and customer data into the same workflow.

Understand setup and documentation for eligible business verification. Approval remains with Meta.

Connect customer data, forms and business systems with configurable workflows.

Collect leads, surveys, bookings, uploaded files and structured customer responses.

Set up reminders, onboarding, renewals and reactivation messages.
WhatsApp first. Multichannel when needed.
Start with WhatsApp, then extend engagement across Instagram, Messenger, Telegram, web chat and SMS.
Campaigns, chatbots and customer conversations.
DM automation and enquiry follow-up.
Automated replies and team support.
Bot conversations and community updates.
Capture enquiries and support website visitors.
Text-message workflows through connected providers.
Channel capabilities vary. SMS workflows use a connected provider and may incur separate messaging charges.
Integrations
Bring orders, leads, payments and customer data into WhatsApp through integrations, automation platforms and APIs.
WooCommerce
Shopify
Zapier
Pabbly
Make
n8n
Google Sheets
OpenAI
Stripe
Razorpay
Twilio SMS
HTTP APICustomer stories
Practical customer workflows, from enquiries and bookings to campaigns and after-sales care.
Customer campaignsProduct broadcasts, customer updates and promotional follow-up.
HospitalityAI-assisted answers for resort enquiries, booking questions and team handoff.
Lead generationClick-to-WhatsApp enquiries, automated answers and lead qualification.
EducationClass reminders, learner updates and student follow-up.
Customer feedback
Conversations, campaigns and support, in our customers’ words.
Sendwo is simple to understand, and Click-to-WhatsApp with team support helped us move faster.
We have been using Sendwo for ecommerce, and the WhatsApp chatbot service helped us manage sales conversations better.
In the dashboard, we can import contacts, manage templates, connect integrations and run campaigns in a more organized way.
Really great software. It gives us a legitimate way to send WhatsApp communication with very good support from the team.
The 0% markup fee and custom field feature made Sendwo useful for our WhatsApp marketing workflow.
I needed third-party integration with WhatsApp. Sendwo listened to our queries and helped us move quickly.





Made for the work you do
Sell products, book services or support customers with conversations that fit your business.
Recover carts, send order updates and nurture repeat buyers.
Follow up with admissions enquiries, students and parents.
Manage appointment communication, reminders and patient enquiries.
Qualify property enquiries and keep site visits moving.
Build campaign and customer workflows for client brands.
Connect webinars, courses, consultations and follow-up.
Share offers, confirm orders and keep customers informed.
Support registration, attendee reminders and community broadcasts.
Tools & learning
A few useful resources for setup, campaign planning and your first workflows.
Review setup gaps and practical next steps.
MigrationPlan a supported move from another provider.
SetupUnderstand setup, training and launch support.
PlanningEstimate applicable Meta messaging costs.
PlanningModel possible campaign outcomes with your inputs.
TemplatesGet starting points for common campaign messages.
LearningLearn how to build campaigns and customer workflows.
Trust & control
Official API workflows, human handoff and clear privacy information.
Connect your business through supported WhatsApp API onboarding and templates.
Use assigned agents, internal context and human handoff to manage conversations.
Keep people in the loop when automated replies need a team member.
Read how Sendwo explains its data handling and privacy terms.
Start with the software, then explore guided onboarding, paid-plan support or managed execution for your team.
Frequently asked questions
Clear answers before you connect your business.
Yes. Sendwo offers a free forever software plan. WhatsApp API messaging is not free: applicable messaging fees are paid directly to Meta. Features and support depend on your Sendwo plan.
No. The software plan and Meta messaging charges are separate. Sendwo applies 0% markup to Meta messaging fees. Any connected provider, SMS or third-party service may also have its own charges.
Eligible businesses can use WhatsApp Coexistence to connect the same Business App number through the supported API onboarding flow. Eligibility depends on Meta, number status and your setup.
Use Chatbot Builder for structured customer journeys, questions and routing. Use Sendwo AI to answer from your business information, qualify enquiries and pass conversations to people when needed.
Sendwo is WhatsApp-first and supports multichannel workflows across Instagram, Facebook Messenger, Telegram, web chat and SMS. Channel features vary; SMS uses a connected provider.
Yes. Sendwo supports Shopify, WooCommerce, Google Sheets and connected workflows through automation tools, APIs and webhooks. Available actions depend on the integration and your configuration.
Yes. Use the Shared Team Inbox to assign conversations, review customer context and continue with human support when automated replies need help.
Paid plans offer onboarding and support options. You can also discuss migration, implementation or managed WhatsApp workflows with the Sendwo team.