Free WhatsApp marketing software

Turn WhatsApp into your AI customer engagement & revenue engine.

Run campaigns, qualify leads and turn customer conversations into sales with AI and your team.

The free plan covers the software. WhatsApp API messaging is not free. Applicable messaging fees are paid directly to Meta.

Meta Business Partner Sendwo
Sendwo AI WhatsApp marketing dashboard

Brands and teams that have used Sendwo

Byjus
Eduracle
Fortis
Guardizon
Himalaya
Honda franchise outletsFranchise outlets
Liberty
Spotify
Vissco
Whirlpool

Core capabilities

Your WhatsApp growth toolkit.

Three essentials for marketing, sales and support.

Start building
WhatsApp chatbot built on Sendwo

Chatbot Builder

Build guided conversations that collect details, qualify leads and bring in your team when needed.

Explore Chatbot Builder
WhatsApp bulk broadcast dashboard

Bulk broadcasting

Send targeted WhatsApp campaigns with approved templates, media, buttons and follow-up workflows.

Explore bulk broadcasting
Shared team inbox Sendwo

Shared Team Inbox

Assign conversations, see customer context and connect automated replies with human support.

Explore Shared Team Inbox

Customer journey

From first hello to next purchase.

Connect each stage, so a reply becomes a useful next step.

Build your first journey
01

Capture

Turn ads, forms and website visits into WhatsApp enquiries.

02

Qualify

Ask questions, collect details and identify customer intent.

03

Nurture

Keep the conversation moving with relevant follow-ups.

04

Convert

Connect customers to catalog orders, bookings and payment workflows.

05

Support

Give your team the context to help when it matters.

06

Retain

Bring customers back with useful updates and reminders.

WhatsApp campaigns

Start conversations that go somewhere.

Create approved templates, send relevant campaigns and keep replies connected to your team.

  • Use buttons, media, documents and carousel templates.
  • Bring in contacts from CSV, forms, stores and integrations.
  • Use labels, custom fields and filters to reach the right audience.
  • Track campaign delivery and keep two-way replies in your inbox.
Create your first campaign
WhatsApp bulk broadcast with Sendwo

Commerce

Help customers complete the purchase.

Connect your WhatsApp conversations with the moments that matter before and after an order.

  • Recover abandoned carts and follow up with interested buyers.
  • Send order, payment and delivery updates.
  • Connect Shopify, WooCommerce and catalog workflows.
  • Offer supported in-chat payment or checkout paths for your setup.
Explore WhatsApp Payments
Collect payment on WhatsApp with Sendwo

Sendwo AI

Give AI the questions. Give people the context.

Use your business information to help AI answer common questions, collect intent and route conversations.

  • Add website links, PDFs, text and FAQs to your AI knowledge.
  • Qualify enquiries before your team steps in.
  • Connect booking, appointment and support workflows.
  • Hand complex conversations to people in the shared inbox.
Explore Sendwo AI
AI chatbot for WhatsApp with no code solution

Click-to-WhatsApp ads

Make every ad enquiry easier to follow up.

Bring prospects straight into a conversation, then connect their interest with a useful response.

  • Start conversations from your Click-to-WhatsApp campaigns.
  • Welcome prospects and collect qualification details.
  • Organize enquiries by product, location or customer intent.
  • Continue with relevant messages and human follow-up.
Explore ad-to-chat workflows
Click to WhatsApp ads and WhatsApp catalog

Built to connect the work

Make the next step automatic.

Bring forms, reminders, APIs and customer data into the same workflow.

Explore Sendwo features
WhatsApp blue tick assistance

Verification guidance

Understand setup and documentation for eligible business verification. Approval remains with Meta.

Sendwo API and webhook integration

APIs & webhooks

Connect customer data, forms and business systems with configurable workflows.

WhatsApp flows form

WhatsApp Forms & Flows

Collect leads, surveys, bookings, uploaded files and structured customer responses.

Sequence message in WhatsApp chatbot

Follow-up sequences

Set up reminders, onboarding, renewals and reactivation messages.

WhatsApp first. Multichannel when needed.

Six channels. Connected conversations.

Start with WhatsApp, then extend engagement across Instagram, Messenger, Telegram, web chat and SMS.

Connect your channels
Sendwo multichannel workflowConnected tools feed customer workflows through Sendwo. Moving lines illustrate data paths and do not represent live events.WhatsAppInstagramFacebook MessengerTelegramWeb chatSMSSendwoConnected workflows
WhatsApp

WhatsApp

Campaigns, chatbots and customer conversations.

Instagram

Instagram

DM automation and enquiry follow-up.

Facebook Messenger

Facebook Messenger

Automated replies and team support.

Telegram

Telegram

Bot conversations and community updates.

Website webchat Sendwo

Web chat

Capture enquiries and support website visitors.

SMS

Text-message workflows through connected providers.

Channel capabilities vary. SMS workflows use a connected provider and may incur separate messaging charges.

Integrations

Your tools. A connected workflow.

Bring orders, leads, payments and customer data into WhatsApp through integrations, automation platforms and APIs.

Explore integrations
Sendwo integrations workflowConnected tools feed customer workflows through Sendwo. Moving lines illustrate data paths and do not represent live events.WooCommerceShopifyZapierPabblyMaken8nGoogle SheetsOpenAIStripeRazorpayTwilio SMSHTTP APISendwoConnected workflows
WooCommerceWooCommerce
ShopifyShopify
ZapierZapier
PabblyPabbly
MakeMake
n8nn8n
Google SheetsGoogle Sheets
OpenAIOpenAI
StripeStripe
RazorpayRazorpay
Twilio SMSTwilio SMS
HTTP APIHTTP API

Customer stories

See Sendwo at work.

Practical customer workflows, from enquiries and bookings to campaigns and after-sales care.

View All Customer Case Studies
Dhillon Dairy UK logoCustomer campaigns

Dhillon Dairy UK

Product broadcasts, customer updates and promotional follow-up.

Dilbagh SinghDilbagh Singh
PamV Estates logoHospitality

PamV Estates

AI-assisted answers for resort enquiries, booking questions and team handoff.

Mr. Philip Mensah, CEOMr. Philip Mensah, CEO
EZ35 logoLead generation

EZ35

Click-to-WhatsApp enquiries, automated answers and lead qualification.

Ingo LedererIngo Lederer
Aura International logoEducation

Aura International

Class reminders, learner updates and student follow-up.

Daren HuntDaren Hunt

Customer feedback

Built for real teams.

Conversations, campaigns and support, in our customers’ words.

Try Sendwo free
Sendwo is simple to understand, and Click-to-WhatsApp with team support helped us move faster.
Ruperta LaraGrowth Manager
We have been using Sendwo for ecommerce, and the WhatsApp chatbot service helped us manage sales conversations better.
Rafayel BagratMarketing Manager
In the dashboard, we can import contacts, manage templates, connect integrations and run campaigns in a more organized way.
Noemí EmmaCMO
Really great software. It gives us a legitimate way to send WhatsApp communication with very good support from the team.
J RoryMarketing Executive
The 0% markup fee and custom field feature made Sendwo useful for our WhatsApp marketing workflow.
M. GatlinCEO
I needed third-party integration with WhatsApp. Sendwo listened to our queries and helped us move quickly.
Laura SimpsonsDirector of Marketing
G2 Sendwo
SoftwareSuggest Sendwo
Capterra Sendwo
DesignRush Sendwo
SourceForge Sendwo

Made for the work you do

Find your customer workflow.

Sell products, book services or support customers with conversations that fit your business.

Talk through your use case

Ecommerce

Recover carts, send order updates and nurture repeat buyers.

Education

Follow up with admissions enquiries, students and parents.

Healthcare

Manage appointment communication, reminders and patient enquiries.

Real estate

Qualify property enquiries and keep site visits moving.

Agencies

Build campaign and customer workflows for client brands.

Coaches & consultants

Connect webinars, courses, consultations and follow-up.

Restaurants

Share offers, confirm orders and keep customers informed.

Events & communities

Support registration, attendee reminders and community broadcasts.

Trust & control

Keep your team in control.

Official API workflows, human handoff and clear privacy information.

Read our privacy policy

Official API foundation

Connect your business through supported WhatsApp API onboarding and templates.

Team control

Use assigned agents, internal context and human handoff to manage conversations.

Human oversight

Keep people in the loop when automated replies need a team member.

Privacy information

Read how Sendwo explains its data handling and privacy terms.

Build it yourself. Get help when you need it.

Start with the software, then explore guided onboarding, paid-plan support or managed execution for your team.

Talk to the Sendwo team

Frequently asked questions

A few things worth knowing.

Clear answers before you connect your business.

Ask the Sendwo team
Is Sendwo free WhatsApp marketing software?

Yes. Sendwo offers a free forever software plan. WhatsApp API messaging is not free: applicable messaging fees are paid directly to Meta. Features and support depend on your Sendwo plan.

Does the free plan include free WhatsApp API messaging?

No. The software plan and Meta messaging charges are separate. Sendwo applies 0% markup to Meta messaging fees. Any connected provider, SMS or third-party service may also have its own charges.

Can I keep my existing WhatsApp Business App number?

Eligible businesses can use WhatsApp Coexistence to connect the same Business App number through the supported API onboarding flow. Eligibility depends on Meta, number status and your setup.

How do Chatbot Builder and Sendwo AI work together?

Use Chatbot Builder for structured customer journeys, questions and routing. Use Sendwo AI to answer from your business information, qualify enquiries and pass conversations to people when needed.

Which customer channels does Sendwo support?

Sendwo is WhatsApp-first and supports multichannel workflows across Instagram, Facebook Messenger, Telegram, web chat and SMS. Channel features vary; SMS uses a connected provider.

Can I connect my ecommerce tools and customer data?

Yes. Sendwo supports Shopify, WooCommerce, Google Sheets and connected workflows through automation tools, APIs and webhooks. Available actions depend on the integration and your configuration.

Can a team member take over a conversation?

Yes. Use the Shared Team Inbox to assign conversations, review customer context and continue with human support when automated replies need help.

What if my team needs setup support?

Paid plans offer onboarding and support options. You can also discuss migration, implementation or managed WhatsApp workflows with the Sendwo team.