WhatsApp broadcast software

Send WhatsApp campaigns that start better conversations.

Bring your opted-in audience closer. Create personalized broadcasts, choose exactly who receives them, schedule your messages and understand delivery, without juggling contact lists and multiple tools.

0% Sendwo markup on Meta feesDedicated support on paid plansOfficial WhatsApp Business API
Meta Business Partners

Brands and teams that have used Sendwo

BYJU'SEduracleFortisGuardizonHimalayaHonda franchise outletsLibertySpotifyVISSCOWhirlpool

From message to reply

Run your next campaign in three clear steps.

Broadcasting should feel like a manageable workflow, not a technical project.

01 / AUDIENCE

Choose who to reach

Target subscribed contacts using labels, lists and contact fields. Exclude groups who should not receive the message.

02 / MESSAGE

Personalize your message

Select an approved template, insert customer details and choose when the campaign should run.

03 / CONTINUE

Review results and replies

Check delivery and read information. Continue inbound conversations through automation or your team inbox.

Audience segmentation

Send the right message to the right people.

Use what you already know about your contacts to make campaigns more relevant. Sendwo lets you include and exclude audiences with labels, subscriber lists and available customer data.

  • Include interested or returning customers.
  • Exclude people who already bought or opted out.
  • Use custom fields and subscriber filters to narrow your audience.
Explore segmentation
Audience selection
Subscribed customersEligible contacts in your WhatsApp audience
Include
Interested in new arrivalsContacts with a matching label
Include
Already purchasedAvoid irrelevant repeat offers
Exclude
Opted-out contactsDo not send promotional broadcasts
Exclude

Example audience setup. Actual targeting depends on your connected account and available subscriber data.

Personalization with contact fields
First name{first_name}
Product category{product_category}
Offer{offer_name}
Hi Maya,

New arrivals in skincare are here. Explore the October collection and reply if you'd like a recommendation.

Illustrative variable replacement, not a customer campaign.

Personalized templates

Make a bulk campaign feel like a personal message.

Build your WhatsApp broadcast with names, order information, plan details or other fields saved on your subscribers. One campaign can address customers with information relevant to them.

  • Use approved WhatsApp templates when messaging outside the customer-service window.
  • Personalize template text and supported variables.
  • Include media and interactive options where supported by the template.
Explore WhatsApp Business API

Campaign scheduling

Plan now. Deliver when the campaign is ready.

Prepare launches, event reminders, renewal notifications and time-sensitive offers in advance. Choose a scheduled time and timezone instead of handling every send manually.

  • Set a date and time for planned broadcasts.
  • Track campaign status from Broadcast Center.
  • Keep conversations moving after customers reply.
Campaign planner
New collection announcementApproved marketing template
Scheduled
Appointment remindersUtility messaging workflow
Planned
Customer follow-upTriggered after customer response
Workflow
Understand every broadcast
SentSending progress
DeliveredReceipt information
OpenedAvailable read data
UnreachedDelivery troubleshooting

Campaign reporting categories shown for illustration. No fabricated delivery results or percentages.

Broadcast reporting

Know what happened after you pressed send.

Campaign reporting helps you review targeted, sent, delivered, opened and unreached messages where WhatsApp provides those statuses. Use that information to identify delivery issues and improve later campaigns.

  • Review campaign delivery and read-status information.
  • Identify unreached recipients for follow-up or troubleshooting.
  • Manage customer replies inside your shared inbox.
Explore broadcast analytics

After the broadcast

Campaigns send the message. Conversations create the opportunity.

A broadcast is only the beginning. When customers respond, Sendwo helps you continue with chatbot flows, AI-assisted replies or a human agent in the shared team inbox.

  • Automate common follow-up questions.
  • Route conversations to the right team member.
  • Keep customer context with the conversation.
Explore team inbox
Sendwo shared team inbox product visual

Built for daily marketing work

More control over every WhatsApp campaign.

The useful details that make large campaigns manageable, without adding more tools to your day.

Contact lists

Organize subscribers and campaigns around relevant audiences.

Labels and filters

Include or exclude people by their saved customer data.

Approved templates

Build marketing and utility messages within Meta's rules.

Custom fields

Personalize messages with details saved on the contact.

Scheduled delivery

Prepare campaigns and choose the time to send.

Campaign reports

Review delivery statuses and unreached recipients.

Connected workflows

Continue conversations through flows and AI agents.

Human support

Dedicated onboarding and troubleshooting on paid plans.

Responsible messaging

Reach customers who actually want to hear from you.

WhatsApp broadcasts work best with a permission-based audience. Your business is responsible for collecting valid opt-in, honoring opt-outs, using the correct template category and respecting Meta's messaging limits and policies.

Permission firstMarket to people who agreed to receive your messages.
Know the 24-hour windowOutside an open service conversation, use the applicable approved template.
Monitor qualityKeep messages relevant, avoid oversending and handle customer replies.

Connected to your business

Bring customer data into the conversation.

Connect ecommerce, forms and automation tools so WhatsApp campaigns fit your existing workflow.

View integrations

Customer stories

Real businesses. Different ways to use Sendwo.

How customers have applied WhatsApp marketing and conversation automation in their day-to-day work.

Dhillon Dairy

Customer offers and updates

Dhillon Dairy uses WhatsApp broadcasts for product promotions, updates and customer follow-up.

Dilbagh Singh
Dilbagh SinghDhillon Dairy, UK
PamV Estates

Resort enquiries and bookings

PamV Estates uses campaign-driven conversations and AI assistance to handle recurring guest and booking enquiries.

Philip Mensah
Philip MensahCEO, PamV Estates
EZ35

From advertising to conversation

EZ35 connects campaign interest to WhatsApp conversations, automated qualification and lead follow-up.

Ingo Lederer
Ingo LedererEZ35
Aura International

Class and session communication

Aura International uses WhatsApp communication for class reminders, session updates and student follow-ups.

Daren Hunt
Daren HuntAura International

Explore customer stories

Straightforward costs and support

Your platform subscription. Meta's messaging fees. No Sendwo markup.

Understand what you're paying for before you launch your first campaign.

0% Sendwo markup on Meta messaging fees

Sendwo does not add its own markup to Meta's applicable WhatsApp messaging charges. Your subscription and Meta messaging charges are separate. Optional AI usage or additional services may have their own costs.

Dedicated help on paid plans

Get assistance with onboarding, campaign setup and troubleshooting. Our paid plans include dedicated support, so you have a team to contact when you need help.

See current Sendwo pricing

Common questions

WhatsApp broadcast FAQs

What to know before you build your campaign.

Can I send bulk WhatsApp messages to any phone number?

No. Official WhatsApp broadcasts are for eligible contacts who have opted in to hear from your business. Meta's platform rules, your account limits and messaging permissions apply. Uploading an arbitrary list does not create permission to send promotional messages.

Do I need an approved WhatsApp template?

For business-initiated messages outside the active customer-service window, use an approved template in the applicable category. Free-form messages are generally available within the permitted customer-service window, subject to Meta's rules.

Can I personalize and segment campaigns?

Yes. Use contact fields and available subscriber data for message variables, along with labels or other supported targeting filters to include or exclude particular groups.

Can I schedule WhatsApp broadcasts?

Yes. You can configure a campaign for a chosen time and timezone. Availability and message delivery remain subject to your connected WhatsApp account, template approval and platform restrictions.

What reporting does Sendwo provide?

Broadcast Center includes campaign status and message delivery information such as targeted, sent, delivered, opened and unreached, where available. Customer replies are handled within conversation tools such as the shared inbox. Other metrics depend on the specific links and tracking setup used.

Does Sendwo charge extra on Meta messaging fees?

Sendwo's stated policy is 0% markup on Meta WhatsApp messaging charges. Your software subscription and any applicable Meta or optional service charges are separate. Check the pricing page for current plan allowances.

Do you help set up broadcasts?

Yes. Dedicated support is included on paid Sendwo plans. The support team can help with onboarding, setup questions and troubleshooting.