0% markup on official WhatsApp API pricing

Simple, transparent pricing for WhatsApp marketing

Start free, save 20% on yearly plans, and scale WhatsApp marketing with broadcasts, AI chatbots, live chat, eCommerce workflows, automation, and multichannel customer engagement.

Free forever planNo credit card required
0%
No API markupPay official Meta pricing
Dedicated supportOn paid monthly/yearly plans
Trusted by 5,000+ customersBuilt for growing businesses
Save 20% with yearly billing

Live exchange rate will load automatically. Checkout/payment links remain in USD. Currency conversion is for display guidance only. Rates by Exchange Rate API.

Free

$0/month
Billed annually
👤 1 User💳 Card Not Required
  • 1 WhatsApp and Webchat account each
  • 1K contacts
  • 500 message credits
  • 500 SendWo AI tokens
  • Live chat view for 10 customers
  • AI bot, replies, and training
  • WhatsApp website widget
🚀

Starter

$23/month
Billed annually
Save 20%
👥 3 Users💳 Card Required
  • 2 accounts each across WhatsApp and other channels
  • 20K contacts
  • 100K message credits
  • 200K SendWo AI tokens
  • Live Chat View for 1000 Customers
  • 5 eCommerce catalogs and 5 WhatsApp flows
  • WhatsApp group support
🏢

Enterprise

$67/month
Billed annually
Save 20%
👥 Custom Users💳 Card Required
  • Custom accounts across WhatsApp and other channels
  • Custom contacts, credits, and AI tokens
  • Unlimited eCommerce catalog capacity
  • Advanced workflows and WhatsApp flows
  • Support SLA
  • Priority customer support
  • Dedicated support via WhatsApp group
🔒

Secure checkout

Paid plan checkout is handled through Stripe-hosted payment links for a familiar transaction experience.

📘

Clear plan limits

Users, contacts, message credits, AI tokens, channels, and support access are shown upfront.

🤝

Human onboarding

Paid customers get WhatsApp group support for setup, training, campaigns, templates, and workflows.

💬

Built for WhatsApp API

Use AI bots, live chat, flows, broadcasts, reports, and official WhatsApp API workflows in one place.

Mobile-friendly view: each feature is shown as a card below, so no sideways scrolling is needed.
FeatureFreeStarterProEnterprise
WhatsApp / Webchat Accounts1 each2 eachCustom
Instagram / Facebook / Telegram2 eachCustom
Contacts1K20KCustom
Message Credits500100KCustom
SendWo AI Tokens500200KCustom
Msg Template: General, Default, WP, Carousel
Unlimited Custom Fields & Segments
Comment Automation
Click to WhatsApp Ads
WhatsApp Flows25Custom
eCommerce Catalog15
3rd Party Integrations
WhatsApp Group Support
Ticketing Support
Support SLA
Priority Customer Support
Why SendWo pricing is different

Pay for growth, not hidden WhatsApp API markup

SendWo is built for businesses that want transparent WhatsApp marketing costs, practical automation tools, and real onboarding support from day one.

0%

No Markup Fee

SendWo does not add hidden markup on top of official WhatsApp Business API pricing.

Pay Directly to Meta

Keep WhatsApp conversation billing transparent and easier to track as you scale.

💰

Save Up to 35%

Compare SendWo against tools that add extra markup on conversation pricing.

Dedicated Support

Paid monthly and yearly plans get dedicated support via WhatsApp group.

Free Forever Plan

Start learning, testing, and running small use cases without entering a card.

WhatsApp API markup calculator

Calculate your WhatsApp API savings with SendWo

Compare SendWo’s 0% WhatsApp API markup against selected competitors. Choose country, currency, competitor platform, and monthly conversation volume to estimate your savings.

Meta pricing source →
10,000

CategorySendWoPlatformSavings with SendWo
Marketing₹0.00₹0.00₹0.00
Utility₹0.00₹0.00₹0.00
Service / UIC₹0.00₹0.00₹0.00
Authentication₹0.00₹0.00₹0.00
Pricing shown here is an estimate for the selected number of conversations. A WhatsApp conversation generally refers to a 24-hour messaging window. For official pricing rules, visit the external Meta page: Meta WhatsApp Business Platform Pricing.
Dedicated support that helps you grow

Not just software. Real onboarding, setup, strategy, and execution support.

Paid monthly and yearly SendWo users get WhatsApp group support to help with onboarding, training, integrations, templates, campaigns, automation, migration, and troubleshooting.

Your support manager is one WhatsApp message away

Contact the support manager to set up your dedicated WhatsApp support group after upgrading to Starter, Pro, or Enterprise.

Support Manager

WhatsApp Only

Chat on WhatsApp +91 8340545138

Available for: Monthly and yearly paid subscription users on Starter, Pro, and Enterprise plans.

What’s included in paid-plan support?

Get handholding beyond basic troubleshooting, so your WhatsApp marketing setup becomes a scalable growth channel.

  • Dedicated account manager for strategy and execution
  • Complete onboarding and training support
  • Priority Google Meet support as per agreed SLA
  • Full template management
  • Contact upload with smart label-based segmentation
  • Broadcasting setup and campaign execution support
  • Detailed campaign reports and performance insights
  • Message content suggestions to improve engagement
  • Number migration support in case of bans or restrictions
  • Chatbot development for button-based and AI-powered bots
  • Automated sequences and custom workflows
  • HTTP API, eCommerce, and Google Sheets integration
  • WhatsApp input flow and form setup
  • Complete scalable WhatsApp marketing ecosystem support

Frequently asked questions

Clear answers about SendWo pricing, yearly savings, WhatsApp API fees, support, and free plan usage.

Does SendWo charge markup on WhatsApp API pricing?

No. SendWo charges 0% markup on top of official WhatsApp Business API pricing. You only pay SendWo for your software subscription plan.

Are Meta WhatsApp conversation charges separate?

Yes. WhatsApp Business API conversation charges are separate from the SendWo subscription. The calculator helps estimate potential savings when compared with tools that add markup.

Is the Free plan really free forever?

Yes. The Free plan is designed for individuals, small businesses, and teams who want to learn, test, or run small WhatsApp marketing use cases before upgrading.

Which plans include WhatsApp group support?

Dedicated WhatsApp group support is available for monthly and yearly paid subscription users on Starter, Pro, and Enterprise plans.

Can I switch from monthly to yearly billing?

Yes. Yearly billing gives you 20% savings compared with monthly billing for Starter, Pro, and Enterprise plans.

What is a WhatsApp conversation?

A WhatsApp conversation is generally a 24-hour messaging window used by Meta for WhatsApp Business Platform pricing.

Which plan is best for growing businesses?

Pro is the best fit for most growing teams because it includes higher contacts, message credits, AI tokens, multi-channel account limits, WhatsApp flows, eCommerce catalog capacity, and ticketing support.

Do I need a credit card for the free plan?

No. The Free plan does not require a credit card. Paid plans require a card and include a 7-day trial option.

How can I determine my WhatsApp Business API pricing usage cost?

We have a cost calculator on our pricing page. You can also go to your Facebook Business Manager and check the payment method inside WhatsApp Manager to know your current bill. This is a postpaid service by Meta. You link your payment method, and once you reach your threshold value, the API cost is debited from your linked card. Please use it to analyze your cost per conversation when you send template messages.

Is SendWo BSP?

SendWo is Meta's official business solution partner.

Can I use my existing WhatsApp number?

Yes, you can use an existing WhatsApp number. However, before onboarding, you must first delete the WhatsApp account linked to that number. If you do not want to delete your WhatsApp Business number, SendWo supports the WhatsApp coexistence feature, where you can link your existing WhatsApp number to the WhatsApp API. Reach out to our customer support if you are on a paid plan; we will help you with the setup. Please note that the Free plan does not include support.

Is there a setup fee for using the WhatsApp API?

There is no setup fee associated with using the WhatsApp API. You can set it up yourself or watch our tutorial videos on YouTube to DIY. Our YouTube channel is https://www.youtube.com/@sendwo. If you want the SendWo team to do your setup, please upgrade to a paid plan to avail complete support.

What does WhatsApp Business API pricing mean if WhatsApp is free?

While regular WhatsApp usage is free, businesses using WhatsApp Business API to grow their business will incur charges for sending customer messages. WhatsApp conversation pricing depends on your customer's country code and your message template. All incoming messages are always free.

Why is there no support on the Free plan?

We offer four types of support channels: website live chat agent, SendWo ticketing support at sendwo.raiseaticket.com, dedicated account manager support with priority access, and support via WhatsApp group. All these support systems involve a real human agent. No AI involved. Due to human resource allocation, it takes our resources time and energy to deliver the best results. Hence, support plans are available only for paid packages.

Will my WhatsApp number get banned? What is No BAN** in SendWo?

No, your WhatsApp number will not get banned if you engage properly with your customer list. Meta may notify you if your spam level is increasing, so you can stop future campaigns, re-strategize your next execution, and reduce the risk of a ban. The phone number quality rating gives you hints about future banning chances and helps you prevent bans. You can see the phone number quality rating in the Facebook Business Manager linked to your WhatsApp API.

What do template messages mean?

Template messages are messages you create under categories like Marketing, Utility, or Authentication/OTP templates and send to your customers after approval. You can also send general text replies to customers when they message you within the active customer service window.

My site is not built on WooCommerce or Shopify. Can we still integrate our eCommerce store with social media channels via SendWo?

Yes. SendWo gives you access to SendWo Developer API for third-party integrations, so you can connect a custom eCommerce solution to SendWo and sync your SKUs.

Will I get dedicated support from the SendWo team?

Dedicated support is available only on paid plans and with priority customer support plans.

Trusted by 5,000+ customers and growing brands

Businesses use SendWo to simplify WhatsApp marketing, automation, AI chatbots, customer support, and high-volume customer conversations with transparent pricing.

★★★★★
Built for reliable WhatsApp growth Trusted by teams across fast-growing markets
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Start with SendWo for free. Scale with transparent pricing.

No hidden WhatsApp API markup. No confusing pricing surprises. Build your WhatsApp marketing, chatbot, live chat, and automation system with SendWo.