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September 25, 2023

WhatsApp Ads : A powerful tool to elevate your Business

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WhatsApp Ads are one of the most efficient tools provided by WhatsApp to generate and diversify your marketplace. It allows businesses to reach potential customers through the WhatsApp messaging platform and encourages them to contact your business.

We will discuss in-depth the concept and the ways it helps to promote products or services, increase brand awareness, and drive sales.

The article will unfold all your questions. Let’s Begin!!

What are WhatsApp Ads?

WhatsApp does not allow businesses to start a conversation with customers in order to prevent spam. Customers have to contact the businesses first by adding them to their contacts. What WhatsApp does allow is for you to run ads and generate click to Chat links and click to Chat ads.

WhatsApp allows you to generate links that direct your customers straight to a conversation with your business. You can include these links in your website, emails, publicity posters, etc. Click to Chat Links are great to connect with customers that already have a fair idea about your business, like the customers who visit your websites or those who follow you.

What is Click to Chat Ads?

WhatsApp provides the option to generate Click to Chat WhatsApp Ads that take your customers to a new conversation with your business. You can post these ads in various places in order to expand your marketplace and be in the limelight of your customers. It allows you to showcase why customers should prefer your business over your competitors.

Whenever a customer clicks on one of your WhatsApp Ads, he will be directed to a conversation with your business while desktop users they will be directed to a WhatsApp webpage with the option to either continue on their WhatsApp desktop App or to log into WhatsApp Web.

WhatsApp click-to-chat ads come with pre-filled messages i.e. if a customer contacts you through one of your WhatsApp Ads, it will display a pre-filled message like I saw this on Instagram with a link to the ad. These pre-filled messages can be modified or removed according to customers’ preferences.

Why should you explore Click to WhatsApp Ads?

WhatsApp is proven to help businesses tap into widespread marketplaces and deliver great results. Various statistics back this claim:

  • WhatsApp helps in generating almost 200-300 leads on daily basis.
  • Ads run on WhatsApp see a 99% open rate due to it being the most used messaging app.
  • Due to its intuitive call-to-actions, WhatsApp Ad campaigns see 45-50% click-through rates.
  • Businesses can recover almost 60% of abandoned carts through marketing campaigns and automated reminders.
  • You can improve your customer support and service efficiency by around 200% on WhatsApp.
  • You can improve customer engagement by 83% using a strategic WhatsApp marketing campaign.

Learn different ways to use WhatsApp Ads for your economic business:

1. Accept orders and bookings:

You can display your WhatsApp Catalog and offer certain deals and offers that can be availed only using WhatsApp ads promoted on Facebook and Instagram.

2. Accept pre-bookings and pre-orders:

You can take pre-bookings and orders of products that are to be launched or for some limited-edition products by displaying them on WhatsApp ads and creating a buzz among your customers by being smarter and capturing your customer’s interest in the to-be-launched items.

3. Understand cart abandoners:

You can set up your ads re-targeting to recover abandoned carts. You can start a conversation with customers to offer them help and suggest them products similar to the products they abandoned in the carts to capture their sales.

What are the requirements for setting-up click-to-WhatsApp ads on Facebook and Instagram?

1. Set up your WhatsApp Business Account

The very first requirement is for you to get started on WhatsApp Business and set-up a profile for your business. Add your profile photo, address, business name etc. Create your catalog, QR codes and more before setting-up click to WhatsApp ads.

2. Connect your WhatsApp Business Account to your Facebook Account

After you have completed setting up your Business account, add your number to your Facebook page which will automatically connect it with your Instagram account as well. Following are the steps to be followed to connect your account:

  1. Open your Facebook Business Page.
  2. Go to ‘settings’.
  3. Click on WhatsApp from the left-hand side menu.
  4. Choose your country code.
  5. Enter your WhatsApp number and click ‘Send code’.
  6. Enter the OTP that you receive to verify your number.

Your WhatsApp business account will be connected with your Facebook page once you are done with these steps.

How to create Click-to-WhatsApp ads?

1. Establish your Business goals and objectives

Before creating your WhatsApp Ads it is important for any business to establish their goals and objectives for the ad campaign. It might be to boost your customer engagement, increase your brand awareness or to generate more leads.

2. Strategize your Ad placements

WhatsApp Ads are restricted to only some certain social media platforms i.e. Instagram and Facebook. You can place your ads on Instagram and Facebook stories, news feed etc. Make sure to create ads that helps audience connect and be curious about your business which will prompt them to contact your business.

3. Design your Ads

Ads need to be designed in such a way that attract, highlight and help customers visualize your business. You need to create at-least two versions of your ad campaign so that you can keep them fresh and prevent ad exhaustion to keep your conversion rates high.

4. Set up you ad in Ads Manager

Following are the steps to set up your ads in Facebook ads manager:

  1. Open Ad creation in your Facebook Ads Manager.
  2. Select your ad objective.
  3. Set your campaign budget.
  4. Select Ad Type and select Click to Message.
  5. Select WhatsApp from the Messaging Apps section.
  6. Choose your Audience, Placements, Budgets and Schedule.
  7. Choose your Ad format and complete setting up your ad.
  8. Publish your ad when you have completed setting up your Ad.

5. Set up WhatsApp automations

As soon as you have set-up your WhatsApp Ads and go live be ready for a lot of conversations. To make sure you don’t get overwhelmed by the sudden rise in the number of conversations and to ensure that you are on top of every conversation there are certain workflows that we would recommend you should automate.

  • Welcome message
  • Abandoned cart recovery.
  • FAQs.
  • Customer support.

6. Publish, Plan and Progress:

After setting up as mentioned above you are good to go live. Publish your WhatsApp Ads and measure the performance of your ad campaign. Analyze how much difference it brings to your business and how it measures against your business goals.

Look into how many conversations are initiated, conversation length, conversion rate, and actual sales.

How to Create WhatsApp Ads Directly from the WhatsApp Business App?

Create ads directly from WhatsApp Business App that will run directly on Meta suite by following these steps:

  1. Go to the settings tab on WhatsApp business app, select Business Tools.
  2. Select the option to Advertise on Facebook.
  3. Tap Create a new Facebook ad.
  4. Choose an image for your ad.
  5. Tap Continue to Facebook. Make sure that your WhatsApp is connected to your Facebook page.
  6. Confirm your page information and select ‘Connect WhatsApp’.
  7. Edit your ad’s message, budget, ad category and targeting information.
  8. Tap Promote Now.

You can view and study your ad’s status and results under Manager ads on Facebook.

SendWo‘ a bulk WhatsApp Marketing Software helps businesses scale by providing them with a range of tools and features to automate and streamline communication with customers on WhatsApp. This includes features such as automated messages, quick replies, and labels which can help businesses operate more efficiently. SendWo helps businesses to create ads, run campaigns, send promotions, and communicate with customers directly through the WhatsApp platform, which increases engagement and drives sales.
Do check it out!!

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Scaling your business through WhatsApp can be a valuable asset for businesses. It grow the business not only by increasing customer base but also generating revenues . Any business running on WhatsApp should completely utilize the marketing features provided by WhatsApp. It helps you to divert your traffic from your website or other social media to WhatsApp and build different interface. And SendWo is on such WhatsApp Marketing tool that helps businesses to scale different operations with a powerful and efficient communication channel . It can help reach, engage, and retain more customers, with the ability to measure and analyse customer interactions, and also automate the workflows.

So, what are you waiting for !!

About The Author:

Mohit Prasad

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