45 Whatsapp Business Message Templates For Your Next Successful Campaign

WhatsApp business message templates are pre-approved message formats that businesses use to communicate with customers through WhatsApp Business API. These templates help brands send campaign messages, order updates, appointment reminders, payment alerts, shipping notifications, feedback requests, support updates, and lead follow-ups in a structured and compliant way.

In 2026, WhatsApp templates are no longer limited to simple notifications. Businesses now use them across the full customer journey — from first lead inquiry to purchase, payment, delivery, support, review, repeat order, and reactivation.

But the best WhatsApp business message template depends on your industry and use case. An ecommerce brand may need abandoned cart, COD confirmation, order update, and product launch templates. A clinic may need appointment reminders and follow-up templates. A real estate business may need lead qualification, site visit, and property alert templates.

That is why this guide includes 45 high-converting WhatsApp business message templates, followed by industry-specific templates for ecommerce, education, clinics, real estate, salons, and travel businesses.

You can also explore more ready examples in Sendwo’s WhatsApp template library, WhatsApp campaign examples, abandoned cart templates, and COD confirmation templates.

Table of Contents

• WhatsApp Business Message Templates by Industry
• Templates for Ecommerce
• Templates for Education
• Templates for Clinics and Healthcare
• Templates for Real Estate
• Templates for Salons and Wellness
• Templates for Travel and Hospitality
• 45 High-Converting WhatsApp Business Message Templates
• WhatsApp Template Message Guidelines
• Common Rejection Reasons
• How to Choose the Right Template
• How to Send WhatsApp Business Messages Using Sendwo
• FAQs

WhatsApp Business Message Templates by Industry

Every industry uses WhatsApp differently. The message that works for a Shopify store will not always work for a clinic, salon, real estate agency, coaching institute, or travel company.

WhatsApp business message templates work best when they are written for a specific customer journey instead of using the same generic message for every business. Before choosing a template, ask:

• Is this message promotional or transactional?
• Did the customer already take an action?
• Is the message expected by the customer?
• Does it need a CTA button?
• Is the message category Marketing, Utility, Authentication, or Service?

Below are ready-to-use WhatsApp business message templates for ecommerce, education, clinics, real estate, salons, and travel businesses.

WhatsApp Business Message Templates for Ecommerce

Ecommerce businesses can use WhatsApp templates for abandoned cart recovery, COD confirmation, order updates, payment reminders, delivery tracking, product launches, review requests, and repeat purchase campaigns.

Use Case	Template Category	WhatsApp Business Message Template	CTA Idea
Abandoned Cart Recovery	Marketing	Hi {{1}}, you left {{2}} in your cart at {{3}}. Complete your order here: {{4}}	Complete Order
COD Confirmation	Utility	Hi {{1}}, please confirm your COD order #{{2}} worth {{3}} before dispatch. Reply CONFIRM to proceed.	Confirm Order
Order Confirmation	Utility	Hi {{1}}, your order #{{2}} has been confirmed. We will notify you once it is shipped.	View Order
Shipping Update	Utility	Hi {{1}}, your order #{{2}} has been shipped. Track your package here: {{3}}	Track Order
Payment Reminder	Utility or Marketing depending on context	Hi {{1}}, your payment for order #{{2}} is pending. Complete payment securely here: {{3}}	Pay Now
Product Launch	Marketing	Hi {{1}}, our new {{2}} collection is now live. Explore the latest products here: {{3}}	Shop Now
Review Request	Utility or Marketing depending on context	Hi {{1}}, your order #{{2}} was delivered. Please rate your experience here: {{3}}	Leave Review

For more ecommerce examples, explore abandoned cart templates, COD confirmation templates, and the full WhatsApp template library.

WhatsApp Business Message Templates for Education

Education businesses, coaching institutes, edtech platforms, schools, colleges, and course creators can use WhatsApp templates for admission follow-ups, course reminders, webinar registration, fee reminders, class updates, assignment reminders, and student support.

Use Case	Template Category	WhatsApp Business Message Template	CTA Idea
Course Inquiry Follow-up	Marketing	Hi {{1}}, thanks for showing interest in {{2}}. Our counselor can help you with course details, fees, and admission steps. Book a call here: {{3}}	Book Counseling Call
Admission Confirmation	Utility	Hi {{1}}, your admission for {{2}} has been confirmed. Your batch starts on {{3}}.	View Details
Webinar Reminder	Utility	Hi {{1}}, your webinar {{2}} starts on {{3}} at {{4}}. Join using this link: {{5}}	Join Webinar
Fee Reminder	Utility	Hi {{1}}, your fee payment of {{2}} for {{3}} is due on {{4}}. Pay securely here: {{5}}	Pay Fee
Class Reminder	Utility	Hi {{1}}, this is a reminder for your {{2}} class today at {{3}}. Please join on time.	Join Class
New Course Promotion	Marketing	Hi {{1}}, our new course {{2}} is now open for enrollment. View syllabus and early-bird offer here: {{3}}	View Course

Education teams can also explore WhatsApp for education and WhatsApp lead generation templates.

WhatsApp Business Message Templates for Clinics and Healthcare

Clinics, doctors, diagnostic centers, dentists, wellness centers, and healthcare service providers can use WhatsApp templates for appointment reminders, booking confirmations, test report alerts, follow-up reminders, health package promotions, and patient support.

Important: Healthcare templates should be written carefully. Avoid asking for sensitive medical details directly in WhatsApp templates. Keep messages professional, private, and consent-based.

Use Case	Template Category	WhatsApp Business Message Template	CTA Idea
Appointment Confirmation	Utility	Hi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}. Please arrive 10 minutes early.	View Appointment
Appointment Reminder	Utility	Hi {{1}}, this is a reminder for your appointment at {{2}} on {{3}} at {{4}}.	Get Directions
Report Ready Alert	Utility	Hi {{1}}, your report for booking ID {{2}} is ready. You can collect it from {{3}} or view details here: {{4}}	View Report
Follow-up Reminder	Utility	Hi {{1}}, this is a reminder for your follow-up visit with {{2}} on {{3}}.	Confirm Visit
Health Package Promotion	Marketing	Hi {{1}}, {{2}} is offering a preventive health package starting at {{3}}. View package details here: {{4}}	View Package
Feedback Request	Utility or Marketing depending on context	Hi {{1}}, thank you for visiting {{2}}. Please share your experience here: {{3}}	Give Feedback

Healthcare teams can also explore WhatsApp for healthcare and clinics, WhatsApp appointment booking, and the WhatsApp template library.

WhatsApp Business Message Templates for Real Estate

Real estate businesses can use WhatsApp templates for property inquiry follow-ups, site visit reminders, project launches, brochure sharing, price update alerts, document reminders, and lead nurturing.

Use Case	Template Category	WhatsApp Business Message Template	CTA Idea
Property Inquiry Follow-up	Marketing	Hi {{1}}, thanks for your interest in {{2}}. Our advisor can share pricing, floor plans, and availability. Book a callback here: {{3}}	Book Callback
Site Visit Confirmation	Utility	Hi {{1}}, your site visit for {{2}} is confirmed on {{3}} at {{4}}. Location: {{5}}	Get Directions
Site Visit Reminder	Utility	Hi {{1}}, this is a reminder for your site visit to {{2}} today at {{3}}.	Confirm Visit
New Project Launch	Marketing	Hi {{1}}, {{2}} has launched a new project in {{3}}. View pricing and floor plans here: {{4}}	View Project
Price Update	Marketing or Utility depending on context	Hi {{1}}, pricing for {{2}} has been updated. View the latest details here: {{3}}	View Pricing
Document Reminder	Utility	Hi {{1}}, please submit {{2}} to complete your booking process for {{3}}.	Upload Document

Real estate teams can internally link this section to WhatsApp for real estate, WhatsApp lead generation templates, and the WhatsApp template library.

WhatsApp Business Message Templates for Salons and Wellness Businesses

Salons, spas, wellness clinics, beauty studios, barbershops, and personal care brands can use WhatsApp templates for appointment booking, reminders, membership offers, service promotions, birthday campaigns, feedback, and rebooking.

Use Case	Template Category	WhatsApp Business Message Template	CTA Idea
Appointment Confirmation	Utility	Hi {{1}}, your appointment at {{2}} for {{3}} is confirmed on {{4}} at {{5}}.	View Booking
Appointment Reminder	Utility	Hi {{1}}, this is a reminder for your {{2}} appointment at {{3}} today at {{4}}.	Get Directions
Rebooking Reminder	Marketing	Hi {{1}}, it has been {{2}} since your last {{3}} service. Book your next appointment here: {{4}}	Book Again
Festive Offer	Marketing	Hi {{1}}, our festive salon offer is live. Get {{2}} off on {{3}} until {{4}}. Book here: {{5}}	Book Offer
Birthday Offer	Marketing	Happy birthday, {{1}}! Enjoy a special birthday offer from {{2}}. Claim it before {{3}}: {{4}}	Claim Offer
Feedback Request	Utility or Marketing depending on context	Hi {{1}}, thank you for visiting {{2}}. Please rate your experience here: {{3}}	Rate Us

Salon and wellness teams can internally link this section to WhatsApp for salons and wellness, WhatsApp appointment booking, and the WhatsApp template library.

WhatsApp Business Message Templates for Travel and Hospitality

Travel agencies, hotels, tour operators, homestays, travel consultants, and hospitality brands can use WhatsApp templates for inquiry follow-ups, booking confirmations, itinerary sharing, payment reminders, check-in instructions, travel alerts, and post-trip feedback.

Use Case	Template Category	WhatsApp Business Message Template	CTA Idea
Travel Inquiry Follow-up	Marketing	Hi {{1}}, thanks for your interest in the {{2}} package. Our travel expert can help with itinerary, hotel, and pricing. View details here: {{3}}	View Package
Booking Confirmation	Utility	Hi {{1}}, your booking for {{2}} is confirmed from {{3}} to {{4}}. Booking ID: {{5}}	View Booking
Itinerary Sharing	Utility	Hi {{1}}, your itinerary for {{2}} is ready. View or download it here: {{3}}	View Itinerary
Payment Reminder	Utility	Hi {{1}}, your pending payment of {{2}} for booking ID {{3}} is due by {{4}}. Pay here: {{5}}	Pay Now
Hotel Check-in Reminder	Utility	Hi {{1}}, your check-in at {{2}} is scheduled for {{3}}. Address: {{4}}	Get Directions
Seasonal Travel Offer	Marketing	Hi {{1}}, our {{2}} travel offer is live. View packages starting from {{3}} here: {{4}}	Explore Packages
Post-trip Feedback	Utility or Marketing depending on context	Hi {{1}}, we hope you enjoyed your trip to {{2}}. Please share your feedback here: {{3}}	Share Feedback

Travel teams can internally link this section to WhatsApp for travel and hospitality, WhatsApp lead generation templates, and the WhatsApp template library.

45 Highly Converting WhatsApp Business Message Templates to Level Up Your Business Game

If you truly want to level up your business and are looking for the right track, a WhatsApp Business Message is just the right one to get started with. It will boost your business communication game.

Here are 45 highly convertible WhatsApp business message templates that almost all industries can use:

1. Welcome Message

Welcome messages are usually generated whenever any new user signs up on a brand platform. It is sort of a greeting to welcome new users on board. It creates an extremely good impression about the brand on the user - showing off how much worth and value the brand attaches to every new user who joins the brand.

Account confirmation updates are also included in this set of messages. It can even be a confirmation message for profile activation and contain a call to action that will redirect the user to the main site page or so on. 

Hey [Customer's Name],
Welcome to [Your Business Name] family!
We're excited to have you on board. As a token of our appreciation, here's a special welcome offer just for you.
Enjoy a [15%] discount on your first purchase. 🎁
Don't miss out, this offer is valid until [30 days from today].
Simply use code: [WELCOME15] at checkout.
CTA - Shop Now

Hi [New Subscriber's Name],
A big hello and welcome to [Your Business Name]!
We're thrilled that you've joined us. To kick things off, here's an exclusive welcome gift for you. 🎁
Get a [Rs. 100] voucher for your next purchase. 🛒
Redeem it on our website using code: [WELCOMER100].
Feel free to explore our latest products and enjoy shopping with us. 😊
CTA - Start Shopping

Greetings, [Customer's Name]!
Welcome to [Your Business Name] – your destination for [Product/Service].
To make your first experience even better, we have a limited-time offer just for you. 😍
Buy any [Product/Service] and get [20%] off your first order.
This offer is valid until [end of the week], so don't miss out! ⏳
Click the link below to explore our catalog and start saving. 👇
URL Link - [Your Website URL]
CTA - Explore Now

2. Issue Resolution

When dealing with any online brand, there may arise multiple issues ranging from the need for customer support to queries about any account. In recent days, chatbots have been quite in use to address the queries of the users.

But what about updating the users regarding their issue resolution? It can be done with a simple WhatsApp message template that will update the user regarding their current problem status as well as enhance their faith in the services of the brand.

Hi [Customer's Name],
We're sorry to hear about the issue you encountered with your recent order. 😔
Our team has investigated the matter and resolved it for you. Here are the details:
Issue: [Describe the issue]
Resolution: [Explain how the issue was resolved]
If you have any further questions or concerns, please feel free to reach out. Your satisfaction is our priority.
Thank you for choosing [Your Business Name]. We appreciate your understanding. 😊

Hello [Customer's Name],
We sincerely apologize for the inconvenience you faced with your recent experience. Your feedback is important to us.
To make it up to you, we'd like to offer you a [15%] discount on your next purchase. Simply use code [NEXT15] at checkout. 🛍️
We are committed to providing you with a better experience next time.
Thank you for your patience and understanding. 🙏

Hi [Customer's Name],
We hope the resolution provided for your issue has met your expectations. Your satisfaction is our priority.
If you have any more questions or need further assistance, please don't hesitate to reach out to our customer support team. We're here to help you. 😊
Thank you for choosing [Your Business Name], and we look forward to serving you better in the future.

3. Payment Update

The payment update is quite a wide genre of messages encompassing multiple subsets. It could be an update regarding the payment already made and processed - payment confirmation while it could also be a reminder of due payments.

Payment update message must be extremely precise and probably contain all the details of the message, for example, the transaction ID for the payment already made and the call to action “Pay Now” for the due payments.

Hello [Customer's Name],
We're pleased to confirm that your recent payment of [Amount] has been successfully received. 💰
Transaction ID: [Transaction ID]
Payment Date: [Date]
If you have any questions or require a payment receipt, please don't hesitate to reach out to our support team. We appreciate your prompt payment and look forward to serving you further. 😊

Hi [Customer's Name], 😊
We hope this message finds you well. Our records indicate that a payment of [Amount] is due on [Due Date] for your [Product/Service].
Kindly ensure the payment is made on time to avoid any disruption to your service. If you've already made the payment, please disregard this message.
Thank you for your prompt attention to this matter. Your timely payment is greatly appreciated. 🙏

Dear [Customer's Name], 👋
We regret to inform you that the recent payment attempt for [Amount] on [Due Date] was unsuccessful. 😔
To ensure uninterrupted service, please review your payment method and update it as necessary. If you require any assistance with this, feel free to reach out to our support team.
We value your business and are here to help with any payment-related questions. Thank you for your understanding.

4. Appointment Update

Appointment updates are really crucial because they are time-sensitive. Reservation and appointment update reminders can be sent through WhatsApp business messages, and the templates are quite precise for these.

The WhatsApp business message templates have multiple call-to-action buttons like options for rescheduling the appointment. The customers are usually overwhelmed by the efforts of the companies to keep them updated and prevent missing out on appointments.

Hello [Customer's Name],
We're excited to confirm your upcoming appointment with us. 📅
Appointment Date: [Date]
Appointment Time: [Time]
Location: [Location]
If you need to reschedule or have any questions, please feel free to reach out. We look forward to meeting you on the scheduled date. 😊

Hi [Customer's Name], 😄
A friendly reminder of your upcoming appointment with us. 🕒
Appointment Date: [Date]
Appointment Time: [Time]
Location: [Location]
Please be sure to arrive on time. If you need to reschedule or have any questions, don't hesitate to contact us. We value your time and look forward to serving you. 🙌

Dear [Customer's Name],
We regret to inform you that your appointment scheduled for [Date] at [Time] has been canceled due to unforeseen circumstances. We apologize for any inconvenience this may cause. 😓
If you would like to reschedule or have any questions, please reach out to us, and we will be happy to assist you. We appreciate your understanding. Thank you.

5. Loyalty Programs

It is essential to appreciate your existing customer base. Loyalty programs are a great way to show affection, gratitude, and a worthy appreciation to your existing customers.

Loyalty programs ensure repeat sales and help to retain customers. The call to action for such messages can be framed as access to exclusive and unique rewards. Loyalty campaigns are a great way to hold back the customers.

Hello [Customer's Name],
We are thrilled to introduce our new loyalty program - [Loyalty Program Name]!
As a valued customer, you're automatically enrolled. Here's what you can look forward to:
Earn [X] points for every [Amount] spent
Redeem points for exclusive discounts and rewards
Special birthday offers just for you! 🎂🎁
Stay tuned for more exciting benefits coming your way. Thank you for being a part of our loyal community. 😊

Hi [Customer's Name],
Great news! You have [X] loyalty points ready to be redeemed in our [Loyalty Program Name]. 🎉
Here's how you can use them:
[Explain how to redeem points]
[List available rewards]
Visit our website or app to start redeeming and enjoying your well-deserved benefits. 😍

Dear [Customer's Name],
It's been [X] years since you joined our loyalty program, and we want to celebrate this milestone with you! 🥳
As a token of our appreciation, we're offering you a special [X%] discount on your next purchase. Use code [ANNIVERSARY] at checkout. 🎁
Thank you for your continued loyalty. We look forward to serving you for many more years to come.

6. Shipping Update

Your order is on your way. That message indeed feels great for almost any user. Whenever an order is on its way, the shipping update is automatically generated and forwarded to the user.

The shipping WhatsApp business message templates are quite simple, and the CTA is “Track the Order''. Updating customers on their orders highly enhances their purchase experience and also encourages the users to stay connected with the brand.

Hi [Customer's Name],
We're excited to inform you that your order has been shipped! 📦
Shipment Details:
Tracking Number: [Tracking Number]
Estimated Delivery Date: [Delivery Date]
You can track your package's journey using the provided tracking number. If you have any questions or need assistance, feel free to contact us. We hope you enjoy your purchase! 😊

Hello [Customer's Name],
We regret to inform you that there is a slight delay in the delivery of your order. 😓
New Estimated Delivery Date: [New Delivery Date]
We apologize for any inconvenience this may cause. Our team is working diligently to ensure your order reaches you as soon as possible. Thank you for your patience and understanding. 🙏

Hi [Customer's Name],
Great news! Your order has been successfully delivered! 📦
If you've received your package, we hope you're delighted with your purchase. If you have any feedback or questions, please don't hesitate to let us know. We're here to ensure your satisfaction. Enjoy your new items! 😍

7. Promotional Messages

Promotional messages are usually non-transactional notifications sent to the users. Initially, these were not allowed by WhatsApp, but now they are officially allowed by the WhatsApp API Platform.

Promotional messages are of great worth in not only acquiring new customers but also retaining old ones. It makes them feel cherished, appreciated, valued and encourages more purchases.

Hello [Customer's Name],
Discover our latest collection of [Product]! 🛍️
[Highlight key features]
Available in various colors and sizes
Limited stock, grab yours now!
Don't miss out on the opportunity to upgrade your [Product] game. Shop now and enjoy [X%] off. 😍
CTA - Shop Now

Hi [Customer's Name],
Exciting news! Our exclusive Flash Sale is now live! ⚡
Get up to [X%] off on selected items, but hurry, the sale ends at midnight. 🕛
[List featured items]
Limited stock available
Don't wait! Click the link below to explore the deals and start saving. 👇
URL Link - [Your Website URL]
CTA - Shop Now

Hi [Customer's Name],
As a valued member of our loyalty program, you're eligible for an exclusive offer! 🌟
[Describe the offer, e.g., discount, free gift, etc.]
Valid until [End Date]
To claim your special offer, simply use code [PROMOCODE] at checkout. Thank you for your loyalty, and we look forward to serving you. 😍
CTA - Claim Offer

8. Product Launch

Convey the message of any new product launch to potential users through a fabulously curated WhatsApp business message. The template must contain media and essential visuals to convince the users and let them have a better idea of the product.

The CTA for such message WhatsApp business message templates should be the “Buy” option. Pre-launch offers can also be conveyed through similar types of WhatsApp Business Messages.

Hey [Customer Name],
Exciting news! [Your Company Name] is launching a brand-new product - the [Product Name]. 🚀
Be the first to experience its amazing features and benefits. Order now and receive [X%] off as our special launch offer. 😍
Don't miss out; this offer is valid until [End Date]. ⏳
Click the link to learn more: [Product URL]
CTA: Shop Now

Hello [Customer Name],
Big announcement! [Your Company Name] is introducing an innovative product, the [Product Name], designed to make your life easier. 🌟
As a loyal customer, you're entitled to an exclusive [X%] discount on the launch price.
Limited stock available, so grab yours before it's gone. Offer expires on [End Date]. ⏰
Explore the product details here: [Product URL]
CTA: Order Now

Hi [Customer Name],
We're thrilled to share our latest creation with you - the [Product Name].
To celebrate the launch, we're offering you a special deal. Use code [LaunchCode] and save [X%] on your purchase. 😎
Act fast; this offer is valid only until [End Date]. ⌛
Check out the product: [Product URL]
CTA: Get Yours Now

9. Abandoned Cart Recovery

This type of message template is extremely useful for e-commerce websites because most customers add products to the cart and then forget about them.

The abandoned cart reminder message is just a simple WhatsApp message to remind the users about their wishlist products still lying in the cart.

To make it even more functional, businesses can add a call to action button in the message that will automatically redirect the users to the cart.

Hi [Customer Name],
Did you forget something in your cart at [Your Store Name]? 🛒
Your [Product Name] is still waiting for you. Plus, we have an exclusive offer for you: Use code [RECOVERY10] and get an extra [X%] off on your purchase. 🎁
Don't let it slip away; the offer expires soon. Click the link to complete your order: [Cart URL]
CTA: Complete Order

Hello [Customer Name],
We noticed you left some fantastic items in your cart at [Your Store Name]. Don't miss out on them! 🛍️
For a limited time, we're offering you [X%] off your cart total. Use code [SAVEBIG] and enjoy the savings. 😍
Hurry, this offer won't last forever. Click the link to finalize your purchase: [Cart URL]
CTA: Finish Shopping

Hey there, [Customer Name], 🛒
It looks like you forgot about the [Product Name] in your cart at [Your Store Name].
But don't worry! We're offering you a special [X%] discount on your cart items if you complete your purchase today. Use code [SAVENOW]. 🌟
This deal won't be around for long, so act fast. Click the link to get your cart back on track: [Cart URL]
CTA: Retrieve Cart

10. Order Confirmation

Order confirmation messages are directed to keep the customers informed about their order status. This specific message template is mostly in use by the e-commerce industry. It is automated whenever the user places a purchase order with any brand.

It is a way to keep in touch with the user and also assure them that the brand acknowledges their worthy time and investment for placing the order.

Hi [Customer Name],
We're delighted to confirm your order #[Order Number] with [Your Store Name]. 🛍️
Here are the details:
[Product Name 1]
[Product Name 2]
[Product Name 3]
Total Amount: [Order Total]
Your order will be processed shortly, and you'll receive a notification once it's on its way. Thanks for choosing us!
CTA: Track Order

Hello [Customer Name],
Your order #[Order Number] at [Your Store Name] has been successfully placed. 🎉
Order Details:
[Product Name]
Quantity: [Quantity]
Amount: [Order Total]
We'll start preparing your order right away. Stay tuned for further updates.
CTA: Order Details

Hey [Customer Name],
Great news! Your order #[Order Number] at [Your Store Name] is confirmed. 🚚
Here's a recap:
[Product Name]
Quantity: [Quantity]
Total: [Order Total]
We're working hard to get your order ready for shipping. You'll be notified once it's out for delivery.
CTA: Order Status

11. Product Feedback

Every brand relies a lot on the feedback from the customers regarding their products and services. It is the feedback that directs improvements and upgrades.

Through specially curated WhatsApp business message templates, brands are able to collect feedback from their customers and make changes accordingly to come up with better services and products.

The messages usually follow the byline “Share Your Experience With Us” or “We Would Love to Hear From You.”

Hi [Customer Name],
We value your opinion!
You recently purchased our [Product Name]. We'd love to hear your feedback. Your insights help us improve. Please take a moment to share your thoughts.
[Product Image]
Your feedback is important to us! Click here to provide your review: [Feedback Link]
Thank you for being part of our journey!

Hello [Customer Name],
Your experience matters to us! 🌟
You recently got our [Product Name]. We're eager to know what you think. Your feedback guides us in making our products even better.
[Product Image]
Please share your thoughts with us. Click here to leave your review: [Feedback Link]
Your input is greatly appreciated!

Hey [Customer Name],
Help us enhance your experience! 📣
You're one of our valued customers who purchased the [Product Name]. Your feedback can make a difference.
[Product Image]
Share your thoughts and feedback with us. Click here to review the product: [Feedback Link]
We look forward to hearing from you!

12. Newsletter Reminders

Every time any user subscribes or signs up for newsletters, they should receive a message that thanks them for subscribing to the newsletter and encourages them to stay connected for more updates.

A similar type of message can also be forwarded to the users to remind them to renew their newsletter subscription. It is one of the best-tested ways to keep in touch with users and establish a communication channel with the users.

Hi [Customer Name],
Don't miss out on our latest newsletter! 📰
Stay in the loop with all the exciting updates, exclusive offers, and tips from [Your Company Name]. Our newsletter is packed with valuable content. Check it out now!
[Newsletter Image]
Click here to read: [Newsletter Link]
Thank you for being part of our community!

Hello [Customer Name],
Time for some great reads! 📖
Our latest newsletter is here. Dive into insightful articles, product spotlights, and more from [Your Company Name]. Stay informed and inspired.
[Newsletter Image]
Catch up on our newsletter by clicking here: [Newsletter Link]
We appreciate your continued support!

Hey [Customer Name],
Stay informed with our newsletter! 🚀
The latest edition is out now, featuring exciting updates and stories. Explore what's happening at [Your Company Name].
[Newsletter Image]
Don't miss out; click here to read the newsletter: [Newsletter Link]
Thank you for being part of our community!

13. Festive Wishes

Brands progress by connecting better with their customers, and what could tie them more than sending festive wishes?

The other agenda of such festive wishes is to inform the users about any festive season sales.

Promotional or festive sales are a great time not only for the brands to amplify their sales quotient but also for the users to indulge in massive shopping hauls.

Hi [Customer Name],
Merry Christmas! 🎁
Wishing you a day filled with joy and warmth, surrounded by loved ones. May your heart be light, and your holiday spirits bright! ❄️
[Your Company Name] appreciates your continued support.
With love and best wishes for the season, [Your Name]

Hello [Customer Name],
Happy Halloween! 🎃
Trick or treat, may your day be sweet! Wishing you spooky fun, delightful treats, and a frightfully good time.
[Your Company Name] is thrilled to have you in our community.
Enjoy this eerie night, and stay safe! 🧛‍♂️
Warmly, [Your Name]

Hey [Customer Name],
Happy New Year! 🥂
As the clock strikes midnight, may new opportunities, success, and happiness come your way. Here's to a fantastic year ahead! 🥳
[Your Company Name] is grateful for your support throughout the year.
Cheers to new beginnings and all that's to come!🎆
Best wishes, [Your Name]

14. Registration Updates

Usually in use for webinars and seminars. Whenever any participant signs up for an event or any course, WhatsApp Business messages can be sent to the participants for confirmation of their registration.

This template should also include the name of the institution, course, or event that users have registered for - the time of the event and other details should be an integral part of this particular WhatsApp message template.

Hi [Customer Name],
Great news! Your registration with [Your Company Name] is confirmed. 🎉
Welcome to our community of [your service or product]. You're all set to enjoy exclusive benefits and updates.
Stay tuned for exciting offers and content tailored just for you. 📩
Thanks for choosing us!

Hello [Customer Name],
To provide you with the best experience, we kindly request you to update your profile information. 📝
Please click on the link below to verify and complete your profile details. Your input helps us serve you better. 🙏
[Profile Update Link]

Hey [Customer Name],
Your [subscription/service] with [Your Company Name] is up for renewal soon. ⏰
To continue enjoying uninterrupted service, please ensure your subscription is renewed. Click here to renew now. 🔄
[Renewal Link]

15. Course Details

Most applicable for the education and ed-tech industry, this WhatsApp message template helps the users to enhance the sign-ups for courses by forwarding the complete details of the courses to all the participants who have enrolled for the course.

The CTA for such messages should be “complete your application” or “connect directly for queries.” It is a great way to not only stay connected with the applicants but also attract a greater number of participants.

Hi [Customer Name],
We're excited to introduce you to our [Course Name]! 📚
In this course, you'll learn [Brief Course Description]. We'll cover [Course Highlights] and provide you with the tools you need to succeed.
The course starts on [Start Date]. Are you ready to embark on this learning journey with us? 🚀
For more information, click here: [Course Link]

Hello [Customer Name],
Great news! Your enrollment for [Course Name] is confirmed. 🙌
Here are the key details:
Start Date: [Start Date]
Duration: [Course Duration]
Instructor: [Instructor Name]
Materials: [Course Materials]
You'll receive further instructions and access to the course materials before the start date. Prepare for an enriching learning experience!

Hey [Customer Name],
Don't forget! Our [Course Name] starts soon. 📅
Just a friendly reminder that the course begins on [Start Date]. Make sure you're ready for the first session. 🕒
If you have any questions or need assistance, please feel free to reach out to our support team. We're here to help!

WhatsApp Template Message Guidelines to Follow

WhatsApp business message templates are reviewed before approval. To improve your approval chances, follow these guidelines:

• Choose the correct template category: Marketing, Utility, or Authentication.
• Use clear, customer-friendly language.
• Do not use misleading claims or spammy wording.
• Use variables such as {{1}}, {{2}}, and {{3}} correctly.
• Add realistic sample values when submitting templates.
• Use branded HTTPS links instead of URL shorteners.
• Avoid all caps, excessive punctuation, and unnecessary emojis.
• Send templates only to opted-in users.
• Keep the message relevant to the customer journey.
• Do not request sensitive information directly inside templates.

Common Rejection Reasons of WhatsApp Business Message Templates

WhatsApp templates can be rejected if they do not follow Meta’s template rules, category rules, or customer experience standards.

Rejection Reason	Why It Happens	How to Fix It
Wrong category	The message is promotional but submitted as Utility, or security-related but not submitted as Authentication.	Choose the category based on message intent.
Invalid variables	Variables are missing, out of order, or formatted incorrectly.	Use {{1}}, {{2}}, and {{3}} correctly.
Spammy language	The message uses aggressive sales wording, all caps, or excessive punctuation.	Rewrite in a clear and helpful tone.
Suspicious links	The link uses a shortener, unrelated domain, or redirect.	Use a branded HTTPS link.
Unclear intent	The reviewer cannot understand why the customer is receiving the message.	Add context such as order ID, appointment date, or inquiry type.
Policy violation	The business or message promotes restricted products or asks for sensitive information.	Review WhatsApp policies before submission.

How to Choose the Right WhatsApp Business Message Template

Before sending a WhatsApp business message template, match the message with the customer journey, template category, and business goal.

Question	Best Template Type	Example Industries
Are you promoting an offer, product, package, service, or event?	Marketing template	Ecommerce, salon, travel, real estate, education
Are you confirming or updating something the customer already booked, bought, or requested?	Utility template	Ecommerce, clinic, travel, education, salon
Are you sending an OTP, login code, or security verification?	Authentication template	SaaS, apps, fintech, education portals
Are you replying after the customer messaged your business first?	Service message	All industries
Are you trying to recover a lost lead or incomplete purchase?	Marketing template	Ecommerce, real estate, travel, education
Are you reminding someone about an appointment or booking?	Utility template	Clinic, salon, travel, education, consulting

How to Send WhatsApp Business Messages Using Sendwo

Sendwo helps businesses create and send WhatsApp business message templates through a WhatsApp-first marketing, automation, chatbot, and customer communication platform.

With Sendwo, you can manage WhatsApp broadcasts, approved templates, customer lists, segmentation, chatbot flows, live chat, AI replies, ecommerce automation, appointment reminders, order updates, and campaign analytics from one dashboard.

Here is how businesses can use Sendwo for WhatsApp business messages:

1. Sign up or log in to Sendwo.
2. Connect your WhatsApp Business API account.
3. Create or import your contact lists with proper opt-in.
4. Create WhatsApp message templates for your business use case.
5. Submit templates for approval where required.
6. Segment your audience using labels or custom fields.
7. Create a WhatsApp broadcast campaign.
8. Select the approved message template.
9. Schedule or send the campaign.
10. Track delivery, replies, engagement, and conversions.

Sendwo can be used by ecommerce stores, education businesses, clinics, real estate teams, salons, travel agencies, local businesses, agencies, coaches, consultants, and support teams.

Explore WhatsApp template examples, WhatsApp campaign examples, or start free with Sendwo.

FAQs About WhatsApp Business Message Templates

1. What are WhatsApp business message templates?

WhatsApp business message templates are pre-approved messages that businesses use to send structured communication to customers through WhatsApp Business API. They are commonly used for marketing campaigns, order updates, appointment reminders, payment alerts, OTPs, and customer engagement.

2. Which industries can use WhatsApp business message templates?

Ecommerce, education, clinics, real estate, salons, travel, hospitality, local businesses, SaaS, agencies, coaches, consultants, and service businesses can use WhatsApp templates for customer communication.

3. What are the best WhatsApp templates for ecommerce?

The best ecommerce templates include abandoned cart recovery, COD confirmation, order confirmation, shipping update, payment reminder, product launch, review request, and repeat purchase campaign templates.

4. What are the best WhatsApp templates for education?

Education businesses can use templates for course inquiry follow-up, admission confirmation, webinar reminders, class reminders, fee reminders, assignment updates, and new course promotions.

5. What are the best WhatsApp templates for clinics?

Clinics can use WhatsApp templates for appointment confirmation, appointment reminders, report-ready alerts, follow-up reminders, feedback requests, and health package promotions.

6. What are the best WhatsApp templates for real estate?

Real estate businesses can use templates for property inquiry follow-up, site visit confirmation, site visit reminders, project launches, pricing updates, brochure sharing, and document reminders.

7. What are the best WhatsApp templates for salons?

Salons can use templates for appointment confirmation, appointment reminders, rebooking reminders, festive offers, birthday offers, membership promotions, and feedback requests.

8. What are the best WhatsApp templates for travel?

Travel businesses can use templates for inquiry follow-up, booking confirmation, itinerary sharing, payment reminders, hotel check-in reminders, seasonal travel offers, and post-trip feedback.

9. Where can I find more WhatsApp template examples?

You can explore Sendwo’s WhatsApp template library for ready templates across ecommerce, education, clinics, real estate, salons, travel, lead generation, support, and customer engagement.

10. Can Sendwo help send WhatsApp business message templates?

Yes. Sendwo helps businesses send WhatsApp business message templates, run broadcast campaigns, manage contacts, use chatbot flows, automate replies, connect ecommerce workflows, and track campaign performance.

Final Thought

WhatsApp business message templates help brands communicate faster, more personally, and more reliably across marketing, sales, support, ecommerce, appointments, payments, bookings, and customer service.

The best templates are not generic. They match the customer journey, industry, message category, and business goal. Use Marketing templates for promotions, Utility templates for transactional updates, Authentication templates for OTPs, and Service messages for customer-initiated support conversations.

Start with these 45 templates, adapt the industry examples, and explore Sendwo’s WhatsApp template library for more ready-to-use WhatsApp campaign ideas.

Start free with Sendwo and run your next WhatsApp template campaign from one dashboard.