A header that fits the moment.
Keep it text-only, use a bold text header, or choose an image, video or document header. Select the actual sending media when you use the approved template. Provide review samples when Meta requires them.
WhatsApp message templates
Create, personalize and submit WhatsApp message templates without leaving Sendwo. Turn approved messages into broadcasts, blog updates and chatbot conversations that feel relevant to every customer.
Brands and teams that have used Sendwo
Franchise outlets
The right format for every message
Choose how your message should work, then build it in the same dashboard. These are Sendwo’s five creation options. Meta separately categorizes submitted templates as marketing, utility or authentication.
01 / Mixed Template
Start with a template name, language and category. Add your content and watch the live preview update beside the editor, so you can review the experience before you submit.
Name templates with lowercase letters, numbers and underscores, such as new_collection. Choose the locale your audience reads.
Keep it text-only, use a bold text header, or choose an image, video or document header. Select the actual sending media when you use the approved template. Provide review samples when Meta requires them.
Write up to 1,024 characters in the message body. Add an optional footer of up to 60 characters for a short sign-off or an opt-out instruction.
Use marketing for promotions and utility for eligible non-promotional updates. Authentication follows Meta’s prescribed OTP format and restrictions.
Personalization and action
Use the Name shortcut, reusable variables and subscriber custom fields to replace generic messages with relevant details. Create your variables first, then insert them from the editor.
A stored date-of-birth field can help personalize birthday messages. Scheduling the campaign for the right date is a separate automation step.
Dynamic URLs personalize the destination. To measure campaign visits, add suitable tracking parameters and configure your website analytics. Button combinations remain subject to Meta’s template rules.
02 / WP Template
Connect WordPress to Sendwo and use an approved WP Template for your configured blog broadcasts. New post titles and links can populate dynamically, so your team does not have to rebuild the message for every article.
Add a clear “Read article” button and personalize the greeting with subscriber fields.
Download WordPress Content Automator from Sendwo Settings and install it on your WordPress site.
Configure your Sendwo API key in the plugin and select the WhatsApp account you want to use.
Choose the approved template, opted-in audience and automation settings for new post notifications.
03 / Carousel Media Template
Present a collection, explain a service or share a visual story with multiple cards in one WhatsApp message. Choose image or video headers, write the opening message and use Add Card to build your carousel.
Personalize the message bubble and card text with fields, variables and names. Keep the media type and button structure consistent across the cards.
Introduce the collection once, then give each card its own short body and clear action.
Choose the header format that tells the story best. Supply any sample media required for review.
Save your progress as a draft, refine the copy with AI when available, and submit once the carousel is ready.
Sendwo’s editor displays category choices. The selected carousel format and category must also be supported by Meta; promotional collections belong in marketing.
04 / Carousel Product Template
Connect your product catalog to the WhatsApp account, then create a product carousel template in Sendwo. Set the message and the number of products you want the template to contain.
The catalog must be correctly connected to your WhatsApp account before you can select products for sending.
05 / Default Template
Use Sendwo’s predefined templates for common workflows such as booking reminders, order notifications and abandoned cart follow-ups. Submit the relevant starters, then use Sync Templates to refresh their Meta status.
Meta controls approval and categorization. Predefined content does not guarantee instant approval, and a promotional cart reminder may be categorized as marketing.
From creation to conversation
Your template is the reusable structure. Recipient details, relevant media and supported product selections are supplied when the message is used.
Choose a type, language and category. Add content, variables and supported buttons.
Review the message, provide required samples and send it to Meta for approval.
Check approval in Sendwo before you plan a campaign or connect the template to a flow.
Send a broadcast or add the template to configured chatbot and inbox workflows.
See how templates fit your workflow.
Walk through creation, personalization and sending with our team.
Outside the 24-hour customer service window, WhatsApp messages must use approved templates. Send only to people who have opted in and respect their opt-out requests. Using AI does not bypass these requirements.
Customer stories
Explore authentic customer stories across campaigns, enquiries, booking questions and team communication.
Customer campaignsProduct broadcasts, customer updates and promotional follow-up.
Dilbagh Singh
HospitalityAI-assisted answers for resort enquiries, booking questions and team handoff.
Mr. Philip Mensah, CEO
Lead generationClick-to-WhatsApp enquiries, automated answers and lead qualification.
Ingo Lederer
EducationClass reminders, learner updates and student follow-up.
Daren HuntQuestions, answered
Get clear on personalization, approval and the setup behind each template type.
Talk through your use caseNo. You can create and submit supported message templates from Sendwo. Meta still reviews them. Use Sync Templates to bring the latest details and status into your Sendwo dashboard.
No. Mixed, WP, Carousel Media, Carousel Product and Default are Sendwo creation options. Marketing, utility and authentication describe a message’s purpose under Meta’s rules. Available components depend on the format and category.
Authentication templates follow Meta’s prescribed format and supported OTP components. The flexible header, body and promotional button options of a marketing template should not be assumed to apply to authentication.
Choose the supported header type in the template, and provide sample content when required for Meta review. When you send the approved template, supply the actual compatible media for that message.
Variables are reusable placeholders you create or select for template content. Custom fields hold subscriber-specific information, such as an order reference or date of birth. Map the right values when using the template and check that the recipient data exists.
No. The field provides information for personalization. You also need an appropriately configured campaign or automation to select the audience and send on the intended date.
The AI option requires the relevant Sendwo AI access and available tokens. It helps improve the wording; you should still review the message, samples and category before submission.
No. Install and connect WordPress Content Automator, configure the Sendwo API key and WhatsApp account, and set up the broadcast automation with an approved template and opted-in audience.
Approval times and outcomes are controlled by Meta. A template can remain Pending while it is reviewed. Use Sync Templates to check its latest status rather than assuming it has been approved.
Yes. You can use supported approved templates in broadcasts and configured chatbot workflows. Personalization depends on the values supplied, and WhatsApp permissions, category and messaging-window rules still apply.