Broadcast analytics

Know what happened after every broadcast.

Open a campaign. See who was targeted, what was sent, and the delivery and open signals available for that channel. Turn your WhatsApp broadcast reports into clearer targeting and better follow-up.

Start with Sendwo’s free plan. Feature access depends on your plan. Applicable WhatsApp messaging charges are paid separately to Meta.

Sendwo campaign report illustration showing status, targeted audience, message count, sent, delivered, opened and unreached

Brands that have used Sendwo

Vissco BYJU’S Fortis Himalaya Honda Liberty

From report to action

See the outcome. Choose the next step.

Go beyond a sent count. Understand campaign delivery, review the audience you selected, and give your team useful follow-up context.

Track WhatsApp broadcasts

See campaign status and delivery outcomes in the campaign itself, then inspect individual recipients when something needs attention.

Improve audience targeting

Review results alongside labels, countries and custom fields to make the next campaign more relevant.

Plan better follow-ups

Use actual replies and collected details alongside engagement signals to decide who needs a conversation, reminder or reactivation message.

Inside each campaign

Your report is right where you need it.

Find your campaign

Choose the connected account, then search by campaign name or filter by campaign status.

Open its report

Use the view icon beside that campaign to see its reporting dashboard.

Review the details

Check the summary and available recipient records to understand what happened.

Take the next step

Download the WhatsApp report where available, review exceptions, and plan your follow-up.

Recipient-level visibility

Find the detail behind the delivery result.

Move from the WhatsApp campaign summary to the recipient records. Check the available delivery timestamps and response details before deciding what needs attention.

  • Review sent, delivered, opened and failed timestamps where reported.
  • Inspect available error responses to investigate unsuccessful messages.
  • Search for a recipient without losing the campaign context.

Keep customer replies in context with your shared team inbox. An open is an attention signal; use replies and captured information to understand customer interest.

WhatsApp recipient report illustration with delivery timestamps, status and response fields
Facebook Messenger report fields compared with Telegram status, targeted audience, message count and sent fields

Multichannel reporting

The right signals for each channel.

Campaign reports reflect the information each messaging platform provides. Keep those differences visible when you review results across WhatsApp, Facebook Messenger and Telegram.

That gives your team a more useful picture of campaign progress without treating every channel as if it reports the same events.

WhatsApp

Review targeted recipients, message count, sent, delivered, opened and unreached totals, plus available recipient-level details.

Facebook Messenger

Open the campaign report for status and available sent, delivered, opened and unreached outcomes, with recipient status and response details.

Telegram

Review status, targeted audience, message count and sent results. Telegram does not provide native read receipts for these broadcasts.

Need Instagram reporting? Ask our team to confirm the reports available for your connected account and campaign type.

Input-flow reporting

Take collected answers into your next decision.

Review the information customers submit through a conversational Input Flow. Open the flow’s subscriber records, choose a subscriber, and view their submitted answers under Input Flows.

  • Review submitted answers and custom inputs in subscriber context.
  • Use subscriber labels, status, sequence and search to find records.
  • Export one Input Flow’s collected data as a CSV for Excel or Google Sheets.

Input-flow exports are separate from broadcast delivery reports. Only saved interactions appear in the collected data; an export does not measure abandoned flows.

Sendwo input-flow answers and CSV export illustration without personal customer data

Your reporting toolkit

Keep the context that makes reports useful.

Campaign signals, audience choices and connected workflows help your team understand what to improve.

Read campaign performance

Use the report signals to understand reach, delivery and follow-up readiness. Review opens alongside actual replies before identifying warm contacts.

Targeted subscribers
  • See selected audience size
  • Check label-based targeting
  • Review country filters
  • Review custom field filters
  • Track recently added subscriber targeting
  • Understand campaign reach before sending
Processed and delivered messages
  • Track campaign processing status
  • Measure successfully delivered messages
  • Compare campaign health
  • Review delivery movement
  • Find audience or template issues
  • Improve future campaign quality
Opened and failed messages
  • Understand message attention
  • Find weak campaign groups
  • Identify failed contacts
  • Clean inactive audiences
  • Improve template relevance
  • Reduce wasted campaigns
Campaign follow-up readiness
  • Identify warm users
  • Move interested users to drip campaigns
  • Route replies to shared inbox
  • Assign agents for sales follow-up
  • Add labels after campaign activity
  • Build reactivation lists

Review coverage across your workflows

Use the campaign or workflow report relevant to your setup. Review audience filters alongside outcomes; available fields depend on the workflow, channel and integration.

WhatsApp broadcast reports
  • Campaign-level performance view
  • Targeted subscriber count
  • Processed message visibility
  • Delivered message outcomes
  • Opened message visibility
  • Failed message reporting
Webhook workflow reports
  • Workflow report visibility
  • Target, processed, delivered, opened, and failed metrics
  • Workflow status filters
  • Verification filters
  • WhatsApp account-level workflow details
  • Template and workflow report tracking
Ecommerce campaign analytics
  • Abandoned cart message performance
  • Order notification visibility
  • Cart reminder tracking
  • Checkout success message context
  • Shopify and WooCommerce automation signals
  • Catalog order follow-up insights
Audience analytics
  • Label-based performance
  • Country-wise targeting visibility
  • Custom field segment performance
  • Recently added subscriber outcomes
  • Include and exclude label review
  • Better future campaign segmentation

Carry the context into your next action

Use the connected Sendwo tools to act on what you learn. Configure your follow-up and routing rules separately from viewing the analytics report.

Contact Management
  • Update customer context after campaigns
  • Mark warm, cold, failed, and inactive contacts
  • Use notes and assigned agents
  • Track subscriber movement after broadcasts
Labels and Segmentation
  • Create better audience groups
  • Include and exclude labels based on results
  • Build reactivation lists
  • Improve targeting for the next campaign
Drip Campaigns
  • Start follow-ups after campaign engagement
  • Nurture warm leads
  • Send reminders and reactivation messages
  • Move users across lifecycle journeys
Shared Inbox and AI
  • Route warm replies to agents
  • Use AI Assistant for reply support
  • Track conversation quality after broadcasts
  • Continue campaigns with human handoff
  1. Send
  2. Measure
  3. Segment
  4. Follow up
  5. Improve

Make reports useful

Better decisions across your team.

Use the same campaign context across marketing, ecommerce, sales and support.

Campaign performance review

Compare campaign outcomes across different audiences, templates, offers, and broadcast timings.

Audience cleanup

Identify weak or failed contact groups and improve future targeting using labels and custom fields.

Ecommerce recovery

Track cart reminders, order notifications, checkout messages, and follow-up opportunities.

Lead nurturing

Move interested users into drip campaigns after open, reply, form submission, or campaign engagement.

Agency reporting

Give clients clear visibility into WhatsApp campaign performance without complex dashboards.

Support handoff

Route campaign replies to agents and use labels, notes, and AI Assistant for better conversation handling.

Choose follow-ups based on the signals your campaign actually records. Reporting does not automatically create a drip campaign or prove a purchase.

Customer stories

How businesses use Sendwo.

Explore the customer conversations and day-to-day workflows behind these businesses.

Dhillon Dairy UK logo

Dhillon Dairy UK

Customer communications, promotions and follow-ups.

Dilbagh SinghDilbagh Singh
PamV Estates logo

PamV Estates

Resort inquiries, booking questions and chatbot-assisted responses.

Mr. Philip Mensah, CEOMr. Philip Mensah, CEO
EZ35 logo

EZ35

Click-to-WhatsApp advertising, lead qualification and customer conversations.

Ingo LedererIngo Lederer
Aura International logo

Aura International

Education communications, class reminders and student updates.

Daren HuntDaren Hunt
View All Customer Case Studies

Questions, answered

Broadcast analytics FAQs

What is Sendwo Broadcast Analytics?
It is the reporting view for your broadcast campaigns. Review the selected audience, campaign progress and available delivery signals inside each campaign, then inspect recipient records for more detail.
Can I track WhatsApp broadcast delivery and failures?
Yes. WhatsApp campaign reports show available sent, delivered, opened and unreached results. Recipient records include status, available timestamps and response details that can help investigate failures.
Do all channels show the same metrics?
No. WhatsApp and Facebook Messenger reports can include delivery and open signals where available. Telegram reports focus on status, targeted audience, message count and sent results, without native read receipts. Confirm Instagram reporting for your account with our team.
What can I download or export?
Use the download control for WhatsApp campaign reports where available. For collected conversational answers, export CSV data from an individual Input Flow. These exports serve different purposes, and availability can depend on your plan.
How do labels and segments help improve campaigns?
Review results alongside the labels, country filters, custom fields and recently added subscriber criteria used for targeting. Use those findings to improve inclusion, exclusion and reactivation decisions for your next campaign.
Can I use reports to plan drip campaigns and reply handling?
Yes. Review engagement alongside actual replies and submitted details, then configure appropriate follow-ups. Your team can continue conversations in the shared inbox using labels, notes, agent assignments and AI assistance. An open alone does not establish purchase intent.
Are webhook and ecommerce reports included?
Sendwo supports reporting for configured WhatsApp webhook workflows and ecommerce messaging journeys, including cart reminders and order notifications. Review the available target, processed, delivery, open and failure signals in the relevant report; fields depend on the workflow and integration.
Can I start with the free plan?
Yes. Start with Sendwo’s free plan and check which reporting and export features are included for your usage. Applicable WhatsApp messaging charges are separate and paid to Meta.