Sendwo Contact Management for WhatsApp Subscribers, Labels & Customer Data

Contact management

Find the right contact. Know what to do next.

Manage your WhatsApp audience and subscribers from Facebook Messenger, Instagram, Telegram and Web Chat in Sendwo. Filter the right group, organize customer details, and give your team the context to follow up.

Start for Free Book a Discovery Call

Start with Sendwo’s free plan. Features depend on your plan and connected channel. Applicable WhatsApp messaging charges are paid separately to Meta.

Sendwo Subscriber Manager illustration with channel filters, subscriber summary labels and a contact overview

Brands that have used Sendwo

An organized customer database

Less searching. More useful conversations.

Know where a contact came from, what information you have, and who should handle the next step.

Build relevant audiences

Use labels, lists and saved customer details to prepare groups for offers, reminders and follow-up.

Keep customer context close

Bring profile details, engagement information and internal notes into the subscriber workspace.

Make handoffs clearer

Assign a team member and manage available bot and AI reply controls from the contact record.

Five channels, one workspace

Switch the channel. Keep your workflow.

Open a channel from the Subscriber Manager menu or change the channel filter in the subscriber view. Choose the connected account you want to work with, then review that audience and its available details.

Facebook Messenger

Instagram

Web Chat

The view shows Total Subscribers, Subscribed and In Sequences for the selected channel context. Available profile fields and actions vary by channel; contacts are not automatically merged into one identity across platforms.

Find and organize

Reach the group you actually mean.

Start with the channel and connected account. Narrow the list by labels, lists, sequences or subscription status, then search by the name, number or email available on the record.

Sort contacts by latest or oldest to review the right records first.
Select multiple subscribers to assign a label, add or remove a list membership, or assign a sequence.
Create a New Year label for the audience you want to organize around that offer.

Manage labels on an individual profile when one person needs a different segment. Bulk changes apply to the contacts you select.

Illustration of subscriber filters and bulk label, list and sequence actions

Subscription status

See who has opted out. Keep that decision visible.

Filter unsubscribed contacts to understand which part of your audience has opted out. Subscription status is separate from the labels you use for segmentation.

Subscribed audience

Review the contacts still subscribed in the selected channel. Prepare relevant campaign audiences using the filters and consent information available to your team.

Unsubscribed audience

Find opted-out records with the status filter. Configure your unsubscribe flow, then review the resulting status and exclude opted-out contacts from promotional audiences.

A label or list membership does not restore permission to message someone. Keep subscription status in view when preparing campaigns and sequences.

One subscriber, complete context

Open the record. Understand the next step.

Use the briefcase icon beside a subscriber to open Subscriber Actions. The overview keeps identity and engagement details beside the controls your team needs.

Review phone or channel ID, subscriber ID, profile name and email when captured.
Check last outgoing message, last communication and subscription date where available.
Assign a team member and manage labels, lists and sequence membership.

Available quick actions include unsubscribe, reset User Input Flow, reset appointment, clear chat history, and bot or AI reply controls. Use resets and history clearing only when that change is intended.

Details your team can use

Keep the reason behind every follow-up.

Store useful customer information alongside the subscriber. Use custom fields for structured values, such as an address or product requirement, and internal notes for the context your team should retain.

Review saved Input Flow information without searching through every conversation.
See or manage relevant sequence assignments and connected subscriber context.
Keep internal notes for team coordination; they are separate from customer messages.

OverviewAgentLabelsListsSequencesInput FlowsCustom FieldsNotes

Subscriber context illustration with custom fields, notes, assigned agent, sequences and CSV tools

Move data without retyping

Bring contacts in. Keep a usable copy.

The Export / Import menu keeps common subscriber data tasks together.

Import from CSV

Bring an existing contact file into the supported import workflow. Check field mapping, channel requirements and permission to contact before use.

Export all as CSV

Use the subscriber export option when your team needs to work with the contact data outside Sendwo. Check the chosen account and export scope before downloading.

Add a subscriber

Create an individual subscriber when you need to add a contact manually, then organize the record with the appropriate details.

From first contact to follow-up

A clear process your team can repeat.

Capture

Add subscribers through supported imports, manual creation, connected conversations, forms and configured integrations.

Organize

Review profile details and use labels, lists, custom fields and notes to retain what matters.

Prepare

Build a relevant audience and configure the appropriate campaign, sequence or follow-up.

Continue

Give the assigned agent context and continue the conversation through the shared inbox and Sendwo AI where configured.

Contact management capabilities

Useful details, connected to the work.

Explore the subscriber tools and connected workflows available for organizing, segmenting and following up with customers.

Manage subscribers

Keep the audience and profile details organized before your next campaign.

Channel subscriber managers

Manage WhatsApp, Facebook Messenger, Instagram, Telegram and Web Chat subscribers.
Select a connected account within the chosen channel.
Search and filter the subscriber view without changing tools.

Contact profile details

Review the available name, phone or channel ID, subscriber ID and captured email.
Keep channel, account source and subscription status visible.
Review engagement timestamps; channel-specific conversation details remain available in the connected tools.

Audience preparation

Use labels and lists to prepare campaign, event and webinar audiences.
Organize ecommerce and reactivation audiences using customer details you have captured.
Review recently added contacts and the relevant bot or account context before targeting.

Customer movement

Assign sequences, update labels and keep follow-up context current.
Assign a team member when a qualified lead needs a human conversation.
Continue the conversation through the shared inbox rather than treating the subscriber list as a chat window.

Make segmentation useful

Use customer data to decide who belongs in the next message, rather than broadcasting the same offer to everyone.

Label management

Assign or remove labels on a subscriber profile; assign a label to selected contacts in bulk.
Use labels for product interest, lifecycle stage, support need or campaign source.
Include or exclude appropriate label groups in your configured campaign targeting.

Custom fields

Create fields for requirements, address, city, budget, category, product interest or source.
Store a value on the subscriber record and update it as customer information changes.
Use relevant captured values for personalization and supported targeting workflows.

Segmentation filters

Filter the Subscriber Manager by channel, account, label, list, sequence and status.
Search by the name, number or email present on the record.
Use country, custom-field or recently-added targeting where those filters are available in the relevant campaign setup.

Campaign relevance

Prepare different offers for different groups and review subscription status before sending.
Use actual customer interest, form responses and purchase context to plan follow-ups.
Review converted contacts before including them in another acquisition campaign.

Give your team the context

Keep subscriber controls distinct from the conversation and AI tools connected to them.

Shared inbox contact view

Use customer labels, custom fields and internal notes to support a more informed reply.
Keep assigned agent, sequence and subscription context available to the team.
Continue the conversation with the customer history in the shared inbox.

Conversation controls

Use the subscriber’s available bot and AI reply controls when choosing how to handle the conversation.
Review the WhatsApp conversation window and notification controls in the relevant inbox view.
Search conversations or use follow-up lists in the connected inbox tools.

Sendwo AI assistance

Use Sendwo AI for configured AI replies and human handoff.
Use available conversation analysis and reply assistance in the relevant AI or inbox workspace.
Keep agent review and customer context part of the response process.

Team productivity

Assign follow-ups to the right team member and retain notes for internal coordination.
Keep sales requirements and support needs clear on the record.
Use the available customer history to make replies and handoffs more consistent.

Put contact data to work

The Subscriber Manager organizes the audience. Connected campaigns and integrations handle the messaging journeys you configure.

Broadcast targeting

Prepare audiences with labels and captured customer details.
Use supported country, custom-field and recent-subscriber criteria in campaign setup.
Configure template messages and post-broadcast labels for the selected audience.

Drip campaign usage

Assign selected contacts to a sequence and prepare lead-nurturing or reminder journeys.
Plan reactivation messages for eligible subscribers and review consent before sending.
Configure lifecycle movement and behavior-based rules in the relevant workflow.

Forms and chatbot data

Retain conversational Input Flow responses and captured customer requirements.
Use data collected through supported WhatsApp forms and integrations for segmentation.
Configure labels, routing and follow-up rules around submitted information; native WhatsApp Flows and conversational Input Flows remain distinct.

Ecommerce contact journeys

Organize cart reminder, order notification and catalog customer audiences.
Prepare repeat-buyer, COD confirmation and product-interest lists using connected store data.
Use configured ecommerce integrations for post-purchase follow-up.

Built for day-to-day teams

Turn organized contacts into relevant follow-up.

Lead management

Capture requirements, assign a label, update customer details and give the right agent a clear next step.

Broadcast segmentation

Prepare relevant groups using subscriber filters and the targeting criteria supported by your campaign.

Ecommerce customers

Organize buyers, cart-reminder audiences, repeat customers and product-interest groups from your connected store data.

Support contacts

Keep issue details, internal notes, assigned team members and conversation context available when a customer needs help.

Agency client lists

Select the right channel and connected account, then organize client audiences with clear labels, lists and follow-up context.

Event and webinar lists

Group registrants, assign reminder sequences and prepare replay or reactivation follow-ups for eligible subscribers.

Customer stories

How businesses use Sendwo.

Dhillon Dairy UK

Customer communications, promotions and follow-ups.

Dilbagh Singh

PamV Estates

Resort inquiries, booking questions and chatbot-assisted responses.

Mr. Philip Mensah, CEO

EZ35

Click-to-WhatsApp advertising, lead qualification and customer conversations.

Ingo Lederer

Aura International

Education communications, class reminders and student updates.

Daren Hunt

View All Customer Case Studies

Questions, answered

Contact management FAQs

Which channels does Contact Management support?

Manage subscribers from WhatsApp, Facebook Messenger, Instagram, Telegram and Web Chat. Select the channel and its connected account to review the relevant audience. Available identity fields and actions vary by platform.

Can I filter contacts across multiple accounts?

Yes. Choose a channel, then select the connected account you want to work with. Narrow the results with available label, list, sequence and status filters, or search by name, number or email.

What is the difference between labels, lists and subscription status?

Labels describe segments such as product interest or a New Year audience. Lists group contacts for your organizational needs. Subscription status records whether a subscriber is subscribed or unsubscribed; a label does not replace that status.

Can I update several subscribers together?

Yes. Select the contacts you want to change and use the available Bulk Actions menu to assign a label, add to a list, remove from a list or assign a sequence. Individual subscriber actions remain available from the briefcase icon.

What can I manage in Subscriber Actions?

Review identity and engagement information, assign a team member, manage labels, lists and sequences, review Input Flow data, and edit custom fields or notes. Available quick actions include bot and AI reply controls, unsubscribe, reset actions and chat-history clearing.

Can I import, export or manually add contacts?

Yes. The Export / Import menu includes Export all as CSV, Import from CSV and Add a Subscriber. Review the account, supported fields and permission to contact when bringing in an existing list.

How does contact data help with campaigns and ecommerce?

Use the information you have captured to prepare relevant broadcast audiences, reminder sequences, lead nurturing and store-related follow-ups. Messaging and behavior-based rules are configured in the connected campaign or workflow, with channel and plan availability applying.

Can I start for free?

Yes. Start with Sendwo’s free plan, then choose the plan that fits your contact, team and workflow needs. Applicable WhatsApp messaging charges are separate and paid to Meta.