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Sendwo

Facebook Broadcasting · A Sendwo feature

Send the Messenger updates your customers are waiting for.

Write your restock alert, offer or event reminder once. Choose who should get it, send it when it matters, and see how many people received or opened it.

Requires a connected Facebook Page. Sending depends on Meta’s messaging rules and recipient eligibility.

From the Sendwo customer community

From connected Page to campaign report

Start with a small test audience. Check the message in Messenger before sending it to your full eligible list.

01

Connect your Page

Connect the Facebook Page that subscribers know and open Facebook Broadcast in Sendwo.

02

Choose eligible subscribers

Check the messaging option for your Page. Use the relevant topic where available and refine the list with labels.

03

Build and schedule

Put your update together in the visual editor, test it in Messenger, then send now or schedule it.

04

Check the report

Compare the targeted, delivered and opened counts to see how the broadcast performed.

Subscriber permissions

Let people choose the updates they want.

For Pages with an eligible recurring notification workflow, set up a topic in the Facebook bot flow. Messenger asks people if they want updates on that topic, and your flow can follow up with a short confirmation.

  • Set expectations. Use a topic such as Restock alerts or Event updates so people know what they are signing up for.
  • Keep permission and labels separate. Use labels to organize your list. Messenger consent controls eligibility for recurring updates.

This illustration shows the legacy recurring notification flow. Meta has been phasing out RCN, so availability varies by Page and market.

Targeting and scheduling

Have the update ready before it needs to go out.

Create a broadcast for the connected Facebook Page. Narrow the audience, check the targeted count, then send now or use Send later to choose when the campaign starts.

  • Pick the right segment. Choose the applicable notification topic or RCN template if available. Include or exclude labels to refine the list.
  • Check the timing. Use locale or subscriber time zone filters where available, and confirm the campaign’s scheduled time before saving.

Recipient eligibility still applies at send time.

Visual Flow Builder

Give people a clear next step in Messenger.

Use an image to show what’s new and a short text block to explain why it matters. Connect the blocks in the order subscribers should see them.

  • Write for the chat. Use a first-name variable where appropriate and make the update easy to read on a phone.
  • Test the next step. Add a supported button or quick reply when the flow calls for one. Check the message and destination with an eligible test contact.

Campaign reports

See how many you reached after each send.

Open the campaign report to compare the audience you targeted with the messages recorded as sent, delivered, opened or unreached. Use those figures to see where the campaign dropped off.

  • Check the totals. Review status and message count alongside sending and engagement figures as they become available.
  • Look into exceptions. Open recipient details to review timestamps or failure information where available.

What could you send next?

Match each update to an eligible audience and messaging option.

Restocks and offers

Tell interested shoppers when a sold-out item returns and link directly to the product.

Event reminders

Share the joining link or a time change with eligible registrants before the session starts.

Member updates

Let subscribers know when a new lesson, member benefit or scheduled release is available.

How businesses use Sendwo

Customer stories from across the Sendwo platform.

Dhillon Dairy UK

Shares promotions and customer updates, and follows up with customers.

Dilbagh Singh

PamV Estates

Handles resort inquiries and booking questions with chatbot-assisted replies.

Philip Mensah, CEO

EZ35

Uses click-to-WhatsApp ads to start conversations and qualify leads.

Ingo Lederer

Aura International

Keeps students informed with class reminders and education updates.

Daren Hunt
View All Customer Case Studies

Facebook Broadcasting FAQs

What is Facebook Broadcasting in Sendwo?

Facebook Broadcasting lets you build and send a Messenger campaign to an eligible audience from a connected Facebook Page. Set the audience, compose the update and review the campaign report from Sendwo.

Can I send a Messenger broadcast after 24 hours?

After the standard Messenger window closes, you need a Meta-supported option for that audience and message type. Meta has been phasing out legacy Recurring Notifications and offers a separate paid Marketing Messages option. Ask Sendwo which options are available for your Page before planning a send outside the window.

What is an RCN topic, and can I use a label as consent?

RCN stands for Recurring Notifications. In the legacy flow, a topic described the updates a subscriber accepted through Messenger. A Sendwo label helps filter an audience. Messenger permissions and any subscriber opt-out determine who can receive those updates.

How do I schedule a Facebook broadcast?

Open Broadcasting, choose Facebook Broadcast and create a campaign for your Page. Set the audience, build the message, then turn on Send later and confirm the scheduled time. Review the eligible audience before saving.

What can I see in a Facebook campaign report?

You can review campaign status, targeted subscribers, the number of message blocks and the recorded sent, delivered, opened and unreached counts. Recipient timestamps and failure details appear when available.

What should I test before launching?

Send to a small group of eligible contacts. Check the Page, audience filters, message order, image, personalization and button destination in Messenger. Then compare the test report with what arrived on the phone.