For each category, the calculator multiplies billable delivered messages by the matching recipient-market rate. Published volume tiers are applied marginally where available. The category costs are added together to show estimated monthly Meta charges.

Choose your Meta account’s billing currency. INR and USD load their own published rate cards. Switching currency does not simply change the symbol or convert the same numeric rate. Check your account settings before budgeting.

Enter only the billable quantity after the allowances or exemptions applicable to your account. Meta’s public overview and calculator currently show inconsistent Service treatment, so the preset follows its calculator data. Confirm current billing rules in WhatsApp Manager or the linked Meta documentation. Rate options let you enter your actual effective rate.

No. This estimate covers Meta messaging charges, with 0% Sendwo API markup. Add your selected Sendwo software subscription and any applicable taxes separately. This keeps the message estimate easy to understand.

Select Authentication International only if Meta’s rules apply to your traffic. Use custom rates when your current rate card, negotiated effective rate or billing terms differ from the dated snapshot. Custom flat rates replace the automatic volume-tier calculation.

Calculate each recipient market separately and add the results in the same billing currency. Treat the entered quantities as your total monthly billable traffic for that market, so published tier estimates are meaningful.