Send WhatsApp Campaigns to the Right Audience, Not Your Entire Contact List
Use labels, custom fields, country filters, subscriber source, campaign behavior, form responses, and customer status to create cleaner WhatsApp segments for broadcasts, drip campaigns, chatbot flows, ecommerce automation, and live chat follow-ups.
Sources
Rules
Actions
2,460 subscribers matched by label, source, and recent activity.
820 shoppers ready for abandoned cart WhatsApp follow-up.
Build meaningful audience groups before sending your next WhatsApp message
Sendwo helps you move from “send to everyone” to controlled, segmented, and context-aware communication.
Organize contacts
Keep WhatsApp subscribers clean with labels, custom fields, assigned agents, source, and status.
Contact Management →Target broadcasts
Send WhatsApp campaigns to selected segments based on labels, country, fields, and activity.
WhatsApp Marketing →Start follow-ups
Move the right users into drip campaigns, reminders, reactivation, or lead nurturing journeys.
Drip Campaigns →Improve campaigns
Use campaign response and subscriber movement to refine future segments and improve targeting.
Broadcast Analytics →Segment customers using labels, fields, source, behavior, and lifecycle stage
Good segmentation is not only one label. Sendwo lets you combine multiple customer signals to build better WhatsApp audiences.
Mark subscribers by intent, status, and business stage
Use labels like Hot Lead, Cart Abandoned, Webinar Registered, Buyer, Inactive, Support Needed, or Demo Requested.
Store useful customer data inside custom fields
Capture city, budget, product interest, course interest, purchase type, booking date, source, or requirement.
Segment users by campaign and conversation activity
Use recently added subscribers, campaign action, form response, chatbot path, sequence status, or ecommerce event.
Move each segment into the right next step
Send a broadcast, start a drip, assign an agent, trigger a flow, update a label, or hand over to live chat.
Use labels to keep your WhatsApp audience clean and campaign-ready
Labels help you understand who should receive a campaign, who should be excluded, and who needs a different follow-up path.
Label management
- Create business-specific labels
- Assign labels to subscribers
- Use labels for lifecycle stages
- Mark warm, cold, converted, or inactive users
- Track lead source or campaign source
- Organize support and sales conversations
Campaign targeting
- Include label IDs in broadcasts
- Exclude label IDs from broadcasts
- Assign label after broadcast
- Retarget users by previous status
- Suppress converted customers
- Build campaign-specific audiences
Automation usage
- Start drip campaign by label
- Move users between stages
- Trigger follow-up sequences
- Route high-intent users to live chat
- Send reminder journeys
- Build reactivation lists
Team context
- Show labels inside shared inbox
- Help agents understand customer stage
- Separate sales and support contacts
- Mark customers needing follow-up
- Use labels with notes and custom fields
- Improve team response quality
Create sharper segments using customer data, not guesswork
Custom fields and filters help you target the exact audience that matches a campaign, offer, geography, product, or customer journey.
Custom field targeting
- Store customer requirements
- Save product or service interest
- Capture budget, city, source, or category
- Use field values in campaign targeting
- Personalize future follow-ups
- Filter contacts based on submitted data
Country and source filters
- Country-wise subscriber targeting
- Recently added subscriber targeting
- Channel-based subscriber grouping
- Bot-based audience selection
- Campaign source separation
- Location-specific offers and reminders
Form and chatbot data
- Use WhatsApp form responses
- Segment by input flow answers
- Route users by qualification logic
- Assign labels after form submission
- Update fields from chatbot journeys
- Trigger relevant follow-ups
API-connected segmentation
- Update contact data through APIs
- Fetch data from Google Sheets
- Use ecommerce status in targeting
- Push lead data into external systems
- Connect segmentation with webhooks
- Build automation-ready lists
From raw contact list to targeted WhatsApp journey
This is how Sendwo helps you organize contacts before running broadcasts, drips, automations, and live chat follow-ups.
Create useful segments for real marketing and support workflows
These are practical audience groups businesses can create inside Sendwo using labels, fields, forms, ecommerce data, and campaign behavior.
Hot Leads
Users who submitted a form, clicked a campaign button, asked pricing, or requested a demo.
Cart Abandoners
Store visitors who added items to cart but did not complete checkout and need WhatsApp recovery reminders.
Repeat Buyers
Customers who purchased earlier and can receive loyalty offers, new product alerts, or reorder nudges.
Webinar Attendees
People who registered, attended, missed, or watched replay and need different follow-up journeys.
Support Priority
Customers with open issues, high-value tags, or conversations requiring quick human agent attention.
Inactive Users
Subscribers who have not replied, clicked, purchased, or engaged recently and need reactivation campaigns.
Use segmentation across broadcasts, drips, chatbots, forms, ecommerce, and inbox
Labels and segmentation become more powerful when connected with the full Sendwo platform.
WhatsApp broadcasts
- Include selected labels
- Exclude irrelevant labels
- Target custom fields
- Target by country
- Target recently added subscribers
- Assign label after broadcast
Drip campaigns
- Start sequences by label
- Segment lead nurturing journeys
- Separate reminders by customer stage
- Move users based on behavior
- Create reactivation lists
- Route warm leads to agents
Chatbots and flows
- Assign labels from chatbot actions
- Update custom fields from input flows
- Use form responses for segmentation
- Trigger follow-ups after flow completion
- Route users by condition blocks
- Use AI context with customer data
Shared inbox and team handoff
- Show labels inside live chat
- Show custom fields to agents
- Add notes and follow-up context
- Assign agents by customer stage
- Use AI Assistant with context
- Separate sales and support users
Better than basic contact groups. Lighter than a heavy CRM.
Sendwo gives WhatsApp-first businesses the right level of segmentation for campaigns, automation, ecommerce, and customer conversations.
| Capability | Basic contact groups | Sendwo Labels and Segmentation |
|---|---|---|
| Label-based WhatsApp campaign targeting | Limited | Available |
| Include and exclude audience labels | Often missing | Available |
| Custom field filters | Basic or unavailable | Supported |
| Country and recently added subscriber targeting | Limited | Supported |
| Segmentation connected with drips, flows, forms, and inbox | Usually disconnected | Connected |
| Ecommerce and automation-ready audience lists | Needs extra tools | Available |
Build better WhatsApp audiences before your next campaign
Use labels, fields, filters, subscriber data, automation rules, and conversation context to send more relevant WhatsApp campaigns through Sendwo.
Segmentation connects with the full Sendwo product architecture
Explore related product pages for contact management, campaigns, drips, automation, forms, AI, analytics, and APIs.
Frequently asked questions about Sendwo Labels and Segmentation
Quick answers for businesses using labels, custom fields, filters, and subscriber data for better WhatsApp targeting.