Outbound webhook for real-time automation
Send WhatsApp chatbot, subscriber, campaign, and customer event data from Sendwo to your CRM, Google Sheets, helpdesk, internal app, analytics tool, or automation workflow in real time.
- Transmit Sendwo event data to third-party apps instantly.
- Trigger external workflows from chatbot actions and customer events.
- Send only relevant data using customizable webhook events.
- Sync leads, subscribers, campaign activity, and support events.
- Connect WhatsApp automation with your sales, support, and backend systems.
{
"event": "subscriber.created",
"channel": "whatsapp",
"subscriber": {
"name": "Priya Mehta",
"phone": "+9198XXXXXX21",
"source": "chatbot_flow"
},
"action": "sync_to_crm"
}
source: chatbot_flow
destination: crm
Trusted by growing businesses that use WhatsApp to sell, support, and scale faster.
Send the right Sendwo data to the right external system.
Outbound webhooks help technical teams, marketers, support teams, and operations teams connect Sendwo activity with the rest of the business stack.
Real-Time Data Transfer
Send Sendwo event data to your external tools instantly when an important action happens.
- Quick, automatic event updates.
- No manual export or copy-paste work.
- Ensure timely data delivery to teams.
Third-Party App Integration
Connect Sendwo with CRMs, Google Sheets, helpdesk tools, internal dashboards, and automation apps.
- Supports multiple webhook destinations.
- Flexible setup for diverse workflows.
- Transmit data to the tools your team uses.
Customizable Event Triggers
Send data only when a meaningful subscriber, chatbot, campaign, or conversation event happens.
- Define events that trigger actions.
- Filter out unnecessary information.
- Keep full control over data flow.
Optimized Data Delivery
Move only the useful event payloads your external systems need, without overloading teams or tools.
- Focus on relevant data transfers.
- Avoid noisy and duplicate updates.
- Improve processing efficiency.
Automated Workflow Activation
Trigger external actions when a lead is captured, a chatbot step is completed, or a subscriber is updated.
- Automate business operations.
- Improve productivity across teams.
- Trigger tasks in external apps.
Developer-Friendly Event Payloads
Give technical users structured event data they can parse, store, route, or transform inside their systems.
- Use structured webhook payloads.
- Connect with backend logic.
- Support clean automation architecture.
From Sendwo event to external workflow.
Use outbound webhooks when Sendwo needs to notify another system that something happened inside your WhatsApp automation.
Push Sendwo events into your business systems automatically.
When a subscriber is created, a chatbot flow is completed, a lead is qualified, a support request is raised, or a campaign interaction happens, Sendwo can send that event payload to your external endpoint.
{
"event": "chatbot.flow.completed",
"lead_score": "hot",
"next_action": "create_crm_deal"
}
Select the Sendwo event
Choose when data should be sent, such as new subscriber, chatbot action, campaign activity, lead qualification, or support escalation.
Add your destination webhook URL
Connect your CRM, backend app, Google Sheet script, helpdesk, analytics system, or automation platform endpoint.
Send the event payload
Send subscriber data, source, campaign context, chatbot values, and customer event details to the external system.
Trigger the next action outside Sendwo
Create a CRM lead, update a sheet, open a ticket, notify a team, trigger billing logic, or run backend automation.
Where outbound webhooks become useful for Sendwo users.
Outbound webhooks are useful when WhatsApp automation should not stay inside Sendwo only, but should update the rest of your sales, support, ecommerce, and operations stack.
Send qualified leads to CRM
When a chatbot qualifies a lead, send the lead name, phone number, interest, city, and source to your CRM.
Log contacts in Google Sheets
Push new subscribers, campaign opt-ins, demo requests, or lead form data into a Google Sheet for tracking.
Create support tickets
When a customer selects a support issue in WhatsApp, send the details to your helpdesk or internal support app.
Trigger sales team alerts
Send hot lead alerts to Slack, Teams, email, or an internal dashboard when a high-intent action happens.
Sync ecommerce events
Notify your backend when WhatsApp users ask about an order, confirm COD, request return help, or complete a flow.
Update billing systems
Send payment intent, renewal interest, failed-payment responses, or invoice-related events to finance tools.
Feed analytics dashboards
Move chatbot completions, subscriber activity, and campaign events into your reporting or BI system.
Automate partner workflows
Send affiliate, reseller, franchise, or partner inquiry data from WhatsApp flows to your partner operations system.
Use outbound events to keep systems in sync.
Sendwo outbound webhooks help developers and automation teams capture key WhatsApp events and pass them into the systems that run the business.
New subscriber event
Send subscriber data to CRM, Google Sheets, or your backend when a new contact enters Sendwo.
{
"event": "subscriber.created",
"phone": "{{phone}}",
"source": "{{source}}"
}
Chatbot completion event
Trigger a workflow when a user completes a lead qualification, booking, support, or payment flow.
{
"event": "flow.completed",
"flow_name": "demo_booking",
"status": "qualified"
}
Team escalation event
Notify sales or support when a WhatsApp conversation needs human attention or urgent follow-up.
{
"event": "human_handoff",
"priority": "high",
"team": "support"
}
Start with WhatsApp. Extend automation across customer channels.
Sendwo is WhatsApp-first, but your customer event and automation workflows can also support Instagram, Telegram, Facebook Messenger, and website chat journeys.
Send event data from WhatsApp campaigns, chatbot flows, subscribers, and customer interactions.
Support social conversations and AI-powered replies.
Telegram
Engage Telegram users with automated chatbot workflows.
Messenger
Manage customer conversations from Facebook Messenger.
Website Chat
Convert website visitors with chat widgets and automation.
Connect outbound webhooks with the rest of your Sendwo stack.
Use these internal links to connect this page with related Sendwo integration, API, chatbot, AI, pricing, and support pages.
Explore all integrations
View Sendwo integrations for forms, ecommerce, automation tools, payments, AI, and developer workflows.
⚙️External HTTP API
Call third-party APIs inside Sendwo chatbot flows for real-time lookup, data exchange, and dynamic routing.
🧑💻API endpoints
Use Sendwo API endpoints to manage subscribers, lists, profiles, and automation data from your own apps.
🤖WhatsApp chatbot
Create automated WhatsApp chatbot flows to qualify leads, answer questions, and support customers faster.
✨Sendwo AI
Enable AI-powered replies and chat automation across WhatsApp, Instagram, Telegram, Messenger, and website chat.
💳Transparent pricing
Compare Sendwo plans, start free forever, and pay zero Sendwo markup on Meta WhatsApp API pricing.
Connect WhatsApp events with your business systems without overpaying.
Sendwo offers a free forever plan, transparent pricing, zero markup on Meta WhatsApp API pricing, and dedicated support on all paid plans.
Outbound webhook questions, answered.
A quick guide for Sendwo users who want to send event data from WhatsApp automation into external systems.
What is an outbound webhook in Sendwo?
An outbound webhook sends event data from Sendwo to an external URL when a selected action happens, such as a subscriber event, chatbot action, campaign interaction, or workflow update.
How is outbound webhook different from External HTTP API?
Outbound webhook pushes Sendwo event data to your external system. External HTTP API is used inside Sendwo chatbot flows to call a third-party API and use its response during a conversation.
What can I send using outbound webhooks?
You can send useful event data such as subscriber details, phone number, source, chatbot flow values, campaign context, lead status, support request details, or custom event payloads.
Which tools can receive Sendwo outbound webhook data?
Any system with a valid webhook endpoint can receive data, such as CRMs, Google Sheets scripts, helpdesks, internal dashboards, automation platforms, analytics tools, and backend applications.
What are real business uses of outbound webhooks?
Common uses include creating CRM leads, logging subscribers in Google Sheets, opening support tickets, sending team alerts, syncing ecommerce events, updating billing systems, and feeding analytics dashboards.
Does Sendwo charge markup on Meta WhatsApp API pricing?
No. Sendwo does not add markup on Meta WhatsApp API pricing. Customers pay Meta’s WhatsApp API charges directly as applicable, while Sendwo provides the software layer for campaigns, automation, chatbots, and support.
Turn Sendwo events into actions across your business stack.
Start free, configure outbound webhook events, send real-time WhatsApp automation data to your tools, and keep your CRM, support, sales, and operations workflows updated automatically.
