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February 3, 2025

How to Send Sequence Messages on Facebook Messenger

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How to Send Sequence Messages on Facebook Messenger

Automate your messaging and boost engagement with the Sequence Message feature. This powerful tool lets you create timed sets of messages, perfect for nurturing leads, improving customer relationships, and running effective marketing and promotional campaigns through your messenger chatbot.

How to Send Sequence Messages on Messenger using Sendwo?

Sendwo's Facebook Chatbot platform offers a Sequence Message feature, allowing you to schedule automated message campaigns within Messenger. These campaigns deliver messages at specific time intervals determined by the administrator. This guide will demonstrate how to effectively utilize this feature.

Step 1:

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  • From the Sendwo dashboard, go to the Facebook section.
  • Choose the Facebook account for which you want to create a sequence (e.g., "Bot").
  • Click on "Sequence" to view your existing campaigns.
  • Click "Create" to open the Flow Builder.

Step 2:

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To set up your bot flow:

  1. Define the Trigger: Double-click "Start Bot Flow" and enter the trigger word(s) that will activate the bot. For example, use "promo". Name the bot (e.g., "Bot_sequence_test") and save it.
  2. Create the Message Template: Click "Compose Next Message" and select a "Generic Template". Double-click the template to open it. Upload an image and provide a title that will be displayed along with the image to the customer.
  3. Add a Button and Action: Click the adjacent button and name it (e.g., "Get Notification!"). Choose "Send Message" as the action when the button is pressed.
  4. Create and Subscribe to a Sequence: Click "Subscribe to Sequence" and select "New Sequence" from the dropdown menu. Save the sequence.

Step 3:

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  • Clicking "Save" opens a "New Message Sequence" box with three time-setting options.
  • Name the campaign "Bot Promotional Campaign". Set the preferred delivery time to 00:00 and select the Time Zone as (GMT+6:00) Asia/Dhaka.
  • Use the "ACCOUNT_UPDATE" Message Tag.
  • Configure the message frequency as follows: 1 hour (within the 24-hour window), Day-1 (after 24 hours, outside the 24-hour window), and Day-2 (after 48 hours, outside the 24-hour window).

Step 4:

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Let's set up our timed message sequence. First, for each message, you'll need to add an image box (for uploading an image), a text box (for your message), and a button (for a link).

  • Message 1 (1 hour after initial trigger): The content will be about setting up a persistent menu on Facebook Messenger. Include the image, the text "How to Set up Persistent Menu on Facebook Messenger," and a button linking to the tutorial video URL.
  • Message 2 (1 day after Message 1): This message focuses on sequence messages. Upload the relevant image, include the text "Learn How to send Sequence Messages on Facebook Messenger," and add a button linking to the corresponding tutorial video URL.
  • Message 3 (timing unspecified, likely after Message 2): For this message, add an image and the text "Happy Victory Day!" along with a thumbnail image. No button is needed for this message.

Finally, click "Save" to finalize your sequence.

Step 5:

Let's now examine the customer's experience and how this sequence unfolds. Because the customer receives three consecutive messages, this segment is divided into three stages.

Stage 1:

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Once you see the "Getting Started" message and enter the trigger word, initiating the first message, click the "Get Notification" button. You should receive the first message within an hour. Let's check back then.

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We received our first message, "Learn how to set up a persistent menu in Facebook Messenger," an hour after subscribing. Click "Watch the Tutorial. It will take us to the URL for the tutorial video. Thus, this button works. Let’s come tomorrow for the next message.

Stage 2:

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Our second message is, 'Learn How to Send Sequence Messages.' Clicking the 'Watch the Tutorial' button will take you to a video tutorial.

Step 3:

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The final message arrived 48 hours (two days) after the first. This demonstrates the power of scheduled sequence messages on Facebook Messenger. This marketing feature allows messenger chatbots to engage customers at specific intervals, boosting sales and driving business growth through targeted marketing and promotional campaigns.

About The Author:

Puneet Sharma

I'm Puneet Sharma, Cofounder of Sendwo. I'm building SendWo, a WhatsApp BSP, to empower businesses with cutting-edge AI-powered WhatsApp chatbots. Passionate about simplifying customer communication and driving growth through innovative WhatsApp solutions.

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