Respond while interest is there
Give price questions, product enquiries and campaign comments a relevant response without waiting for a manual reply.
Facebook & Instagram Comment Automation
Answer recurring questions, respond to buying interest and give eligible enquiries a private next step. Keep your Facebook and Instagram engagement moving without typing the same replies under every post.
Brands and teams that have used Sendwo.
Give price questions, product enquiries and campaign comments a relevant response without waiting for a manual reply.
Pair a public answer with an eligible private reply, so customers can continue the discussion away from the comment thread.
Reuse your approved wording, set moderation rules and manage recurring comment activity from your connected account.
Facebook comment replies
Use Full Page Reply for page-wide coverage of new comment activity, or tailor a campaign to a selected post. Latest Posts and Set Campaign by ID help you focus on the content that matters.
Train Facebook comment replies with your business information and preferred tone, so varied questions do not all receive the same response.
Thank people for joining a launch, acknowledge a promotion or give everyone the same next step using your chosen wording.
Make “price”, “delivery” or a campaign phrase lead to the information that fits, with a fallback for comments outside your filters.
Public replies & private conversations
Answer in the thread, then offer an eligible private response with the next piece of information your customer needs.
A useful customer journey
A matching comment receives your configured public reply. An eligible private reply can share the requested guide and invite the person to continue the conversation.
Private replies depend on account permissions and Meta’s messaging limits. A comment alone does not grant permission for unrestricted follow-up messages.
Moderation with control
Use keyword rules for repetitive spam or abusive terms, while keeping the response and visibility settings in your hands.
Define the words you want to act on and choose whether matching comments are hidden or deleted.
Keep full-account response settings and comment visibility controls together, with rules you can review and adjust.
Instagram engagement
Manage Instagram comment activity from a connected account, with separate controls for the jobs your team needs to handle.
Instagram comment replies
Choose generic wording for a shared message or use filters for more specific questions. Instagram supports these two reply modes.
Keep a campaign response consistent, with the personalization tools available in the Instagram editor.
Build different replies for different Instagram comment intents, rather than treating every enquiry the same.
Scheduled auto-comments
Auto-comments publish your saved content on your own posts. Use them for a helpful resource, a relevant link or a timely campaign reminder.
Templates & customer context
Keep your comment and private reply assets organized, with a place for the subscriber information your workflow collects.
Campaign visibility
Use campaign reports and post-level views to review the activity behind your replies, rather than relying on the public thread alone.
Review auto-reply, auto-comment and full-page reply activity from the Facebook dashboard.
Open reports for auto-comments, auto-comment replies and tagged media from the relevant dashboard controls.
Use the post thumbnail, post ID and available actions to find the content behind a campaign and inspect its activity.
Built around customer intent
Route pricing, delivery and product questions to a relevant response, with a private conversation when more detail is needed.
Match a campaign keyword to the requested information and invite the commenter to continue with an eligible private reply.
Acknowledge interest consistently and keep useful campaign information close to your post.
Reduce repetitive replies while using moderation rules to manage the unwanted terms you specify.
How businesses use Sendwo
Meet the people using Sendwo for communication, enquiry handling and follow-up.
Promotions, product updates and follow-up conversations with buyers.
AI-assisted guest questions, resort enquiries and booking conversations.
Click-to-WhatsApp enquiries, automated replies and lead handling.
Class communications, learning-session updates and student reminders.
Questions, answered
It covers Facebook and Instagram comment workflows, including public replies, eligible private replies, auto-comments, moderation controls, reusable templates and campaign reporting.
An auto-comment publishes saved content on your own post. An auto-reply responds to a comment someone leaves. They have separate controls and reports.
The Facebook editor supports Automated Reply by AI, Generic Message for All and Filtered Word/Sentence replies. The Instagram full-account editor supports generic and filtered replies. Choose one active reply mode per campaign.
Yes. Facebook has Full Page Reply, while Instagram has Full Account Comment Reply. You can also manage individual posts. Your page or account must be connected with the required permissions, and the relevant campaign must be enabled.
Yes. Configure a comma-separated keyword list and choose Hide or Delete for matching comments. The settings also include repeated-reply and hide-after-reply controls, plus an optional private reply template.
Yes. The Facebook editor supports text with an image or text with a video, with MP4 preferred for video. Choose either an image or a video for that reply, rather than both.
No. Private replies are subject to platform eligibility and messaging limits. For Instagram, Meta permits one private reply to an eligible post or reel comment within seven days; the person must respond before a normal ongoing conversation can continue. Template settings do not override these platform limits.
Facebook replies include First name and Last name options; Instagram replies include Username and Mention user. Facebook subscriber custom fields can use Email, Phone, Text, Number or URL types for information collected through your configured workflow.