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Sendwo

Automated follow-up sequences

Stay in touch.
Without chasing every follow-up.

Turn one customer conversation into a thoughtful series of next steps. Build timed drip campaigns that nurture interest, share useful content and keep your team’s follow-up moving.

  • Set the pace with message delays and daily delivery schedules.
  • Make each step relevant with conditions based on saved customer data.
  • Control when subscribers can enter the same sequence again.
WhatsAppFacebook MessengerInstagramTelegram
WhatsApp enquiry follow-up canvas with a short-delay text step and a later approved-template step

Brands and teams that have used Sendwo.

Himalaya Honda franchise outlets Liberty Spotify Fortis Google BYJU’S Whirlpool Vissco Eduracle Guardizon
Wojeski & Co. Westorico Stuffco Starvacon StarAgile SGS Plan Rombo Nobel Communication Nitronz Industrial Netrika Neo Travels NEET Support MedSoc MAPS Edu Manoratha Maharashtra Paper Lovenspire Khyati Dental Clinic Keller Logistics Jaglista Irish Golf Leaderboard House Finder H&G Cash and Carry GoHoliday360 fäm Properties Excellence eSchool Electrosmart E-Disha Dezaw Daksya Academy Conecte.ai CIEL HR Catalin Vasiliou Borosil Bishop Heber College BenchTeq Ambica Steels Alpha Kitchen Ajay Car Rental

Keep warm enquiries moving

Give interested customers another useful touchpoint without relying on someone to remember every follow-up.

Build a steady customer journey

Space out product information, helpful resources and next steps instead of sending everything at once.

Spend less time repeating yourself

Build a reusable sequence for a recurring journey, then let your team focus on conversations that need their attention.

A cadence with a purpose

Make the next message part of the plan.

A single reply can answer a question. A follow-up sequence can keep the relationship moving. Connect a named campaign to your bot flow and give each next step a place in the journey.

  • Start from the right conversation: connect a sequence to a bot journey, including a keyword-triggered flow.
  • Recognize every campaign: use a clear name for each nurturing or customer communication sequence.
  • Choose the daily delivery time: set a preferred time and timezone for eligible messages scheduled outside the 24-hour window.
Make the next message part of the plan.

Control every follow-up

The right pace. The right context. The right next step.

Shape the timing, audience conditions and message content independently, so each step has a clear job.

Give interest a timely next step.

A quick check-in and a later reminder serve different purposes. Choose a delay for each message rather than squeezing the whole conversation into one moment.

  • Short or longer delays: choose 1, 5, 15, 30 or 45 minutes, plus hourly options through 24 hours.
  • Schedule from the previous step: build a cadence that matches the journey.
  • Choose the message schedule type: within the 24-hour window or an eligible daily sequence outside it.
Give interest a timely next step.

Give your next follow-up a system.

Build a sequence yourself, or see how it could work for your customer journey.

Controlled re-entry

Keep the journey running without enrolling the same person twice.

A new trigger should not create unnecessary overlap. Use the re-entry setting to give the current sequence room to finish.

  • Allow re-entry only after completion: when enabled, a subscriber will not be added again while the sequence is running.
  • Restart on a later trigger: after completion, a new trigger starts the sequence from the beginning.
  • Keep the cadence consistent: pair re-entry control with your preferred delivery time and timezone.
Keep the journey running without enrolling the same person twice.

Connected customer context

Let saved customer data shape what comes next.

Follow-ups become more useful when the rules reflect the customer’s actual position in your process.

  • Use structured fields held in your Sendwo CRM or data mapped from connected tools.
  • Build conditions around saved values such as lead stage, appointment details or product interest.
  • Keep the data behind each rule current, so your sequence can evaluate the information you intend.

From a sales update to a relevant follow-up

Your team records a prospect’s interest in a structured lead-stage field. A condition can use that saved value to determine whether the next product-information step should be delivered.

CRM notes need to be mapped into usable fields before they can drive these conditions. A date field alone does not create a recurring annual campaign.

Four channels, purposeful follow-up

Build for the places your customers already message you.

Create multi-channel follow-up sequences for WhatsApp, Facebook Messenger, Instagram and Telegram.

WhatsApp

Use regular messages during the active 24-hour customer service window. Outside it, use approved WhatsApp message templates and the required customer opt-in.

Facebook Messenger

Plan automated follow-ups within the standard messaging window. Delivery outside that window requires an eligible messaging option and the permissions supported for the account.

Instagram

Keep automated follow-ups within the permitted messaging window. A daily sequence schedule does not create permission to send automated messages outside it.

Telegram

Build a timed sequence for subscribers of your connected Telegram bot, using the messages and actions available for that channel.

Timing controls the schedule. Channel rules control delivery.

A delay does not open or reset a messaging window. Sendwo’s daily scheduling option remains subject to the selected channel’s rules and the message types it permits.

Built for ongoing relationships

Give every journey a useful next chapter.

Lead nurturing

Follow an enquiry with relevant product information and a clear route back to your team.

Customer onboarding

Deliver useful resources in stages, so new customers can absorb the next step at a sensible pace.

Booking conversations

Continue a booking journey with follow-ups conditioned on the appointment information saved in your workflow.

Sales process follow-up

Use recorded customer status to keep a sequence relevant to where the conversation stands.

Help with the whole journey

Have the follow-up idea. Need help building the system?

Bring your customer journey to a demo. We can help you explore the timing, saved data, conditions and connected actions it needs.

Book a workflow demo ↗

Prefer a team to manage the setup?

Explore Sendwo’s fully managed marketing service and discuss the automation support your business needs.

Explore the fully managed service ↗

How businesses use Sendwo

Different businesses. Practical customer journeys.

Meet the people using Sendwo for communication, enquiry handling and follow-up.

Dhillon Dairy UK

Promotions, product updates and follow-up conversations with buyers.

Dilbagh Singh
Dilbagh SinghCustomer communications

PamV Estates

AI-assisted guest questions, resort enquiries and booking conversations.

Philip Mensah
Philip MensahCEO, PamV Estates

EZ35

Click-to-WhatsApp enquiries, automated replies and lead handling.

Ingo Lederer
Ingo LedererLead qualification

Aura International

Class communications, learning-session updates and student reminders.

Daren Hunt
Daren HuntLearner engagement

View All Customer Case Studies ↗

Questions, answered

About Sendwo Follow-up Sequences

Which channels support follow-up sequences?

WhatsApp, Facebook Messenger, Instagram and Telegram. Follow-up sequences on this page do not apply to Web Chat.

Can I send follow-ups outside the 24-hour window?

For WhatsApp, messages outside the customer service window require approved templates and the required opt-in. Messenger and Instagram have their own eligibility rules. Scheduling a daily sequence does not override those rules.

How precisely can I space out messages?

Available delays include 1, 5, 15, 30 and 45 minutes, plus hourly options through 24 hours. Each configured delay is measured after the previous step. Eligible daily sequence messages use the preferred delivery time and timezone.

Can I deliver a step only when customer data matches?

Yes. Enable conditional delivery and define rules with system fields, custom fields or custom variables. All Match requires every rule to be true. Any Match requires at least one rule to be true.

What happens if someone triggers the sequence again?

With Allow re-entry only after completion enabled, subscribers are not added again while the sequence is running. A new trigger after completion restarts it from the beginning.

Can I use CRM information in the conditions?

Yes, when the information is stored in fields the condition can evaluate. Use structured values from your Sendwo workflow or mapped data from integrations. Unstructured notes do not automatically become condition rules.

What can I send or connect in a step?

The picker includes messages such as text, media and templates, plus actions such as HTTP API, labels, contact notifications and Google Sheet data fetch. Availability depends on the channel, message window and configured integrations.

Can your team help set this up?

Yes. Book a demo to discuss your journey, or explore the fully managed service for implementation support.