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Sendwo

Keyword reply automation

Turn a keyword into
a customer journey.

Connect “price”, “support” or “book” to the right chatbot conversation. Organize the contact, route the enquiry and keep useful data moving to your team’s tools.

  • Give familiar questions a relevant next step.
  • Add labels, update lists and route conversations automatically.
  • Build the journey with AI or shape it with drag and drop.
WhatsAppInstagramFacebook MessengerTelegramWeb Chat
Sendwo keyword-triggered pricing enquiry connected to a chatbot conversation

Brands and teams that have used Sendwo.

Himalaya Honda franchise outlets Liberty Spotify Fortis Google BYJU’S Whirlpool Vissco Eduracle Guardizon
Wojeski & Co. Westorico Stuffco Starvacon StarAgile SGS Plan Rombo Nobel Communication Nitronz Industrial Netrika Neo Travels NEET Support MedSoc MAPS Edu Manoratha Maharashtra Paper Lovenspire Khyati Dental Clinic Keller Logistics Jaglista Irish Golf Leaderboard House Finder H&G Cash and Carry GoHoliday360 fäm Properties Excellence eSchool Electrosmart E-Disha Dezaw Daksya Academy Conecte.ai CIEL HR Catalin Vasiliou Borosil Bishop Heber College BenchTeq Ambica Steels Alpha Kitchen Ajay Car Rental

Stop starting from scratch

Give recurring enquiries a ready path, instead of composing the same opening reply again.

Give every enquiry a direction

Connect a keyword to a useful conversation, an appropriate team or a specific teammate.

Keep context with the contact

Use optional labels, list changes and integrations to make the next interaction more relevant.

Flexible triggers

Different words. The right conversation.

Customers do not all ask in the same way. Group relevant trigger words around one purpose and connect them to a chatbot that knows what should happen next.

  • Several keywords, one journey: group words such as price, pricing and cost in a comma-separated keyword field.
  • Choose the matching type: use Exact keyword match for specific triggers or String match for broader text matching.
  • Keep each journey recognizable: give the bot a reference title that makes its purpose easy to identify.
pricepricingcost
Different words. The right conversation.

Optional automation actions

Turn each trigger into a better-organized lead.

The first message can do more than start a reply. Keep contacts organized and put the conversation in front of the people who should handle it.

  • Add or remove labels: reflect the contact’s current interest without keeping outdated tags.
  • Add or remove lists: move contacts into the audience that fits their enquiry.
  • Route to a team role: make the conversation available to members of the selected role.
  • Choose a specific teammate: direct the conversation to a named user when individual ownership matters.
Automation actions are optional. Start with the reply you need and add segmentation or assignment when it helps your workflow.
Turn each trigger into a better-organized lead.

Give your next enquiry a clear next step.

Start with a keyword. Build a conversation your team can work with.

Optional connected actions

Let your tools pick up the conversation.

Keep keyword-driven enquiries connected to the systems your business already uses, without making every new conversation a separate manual handoff.

  • Forward data to a webhook: connect the journey to your configured external endpoint.
  • Send data to Google Sheets: choose a connected sheet for the information your bot passes along.
  • Use your connected Google account: available sheet destinations appear after the account is integrated.
  • Keep it optional: a keyword reply can work on its own, or become part of a wider connected workflow.
Let your tools pick up the conversation.

AI or drag and drop

The keyword is just the beginning.

A trigger opens the door. Your chatbot decides how useful the conversation becomes.

  • Prompt the journey: use Generate with AI to draft the conversation you have in mind.
  • Refine visually: connect messages, questions, conditions and follow-up sequences using the available blocks for your selected channel.
  • Keep control: review the generated draft, test the conversation and save when it is ready.

AI generation and revisions use Sendwo AI tokens. Available blocks and integrations depend on your channel and connected accounts.

Explore the AI Chatbot Builder ↗

A conversation worth starting

From a pricing question to a clearer enquiry.

Welcome the customer, ask what they are interested in, collect the details your team needs and offer a route to sales.

Relevant replyCustomer detailsTeam handoff

Built around the questions you receive

Useful conversations start with familiar words.

Build a dedicated journey for each kind of enquiry, across your connected messaging accounts.

Turn pricing interest into a sales conversation

Help customers understand their options, share relevant information and give your sales team a clear starting point.

pricepricingcost

Give support requests a focused route

Open a troubleshooting or information-gathering flow, with a path to the support role or teammate you choose.

helpsupportassistance

Make booking enquiries easier to handle

Start a conversation that collects the relevant details and connects customers to the booking journey you have built.

bookappointmentschedule

Put order questions on the right path

Collect the information needed to understand an order enquiry and continue with the appropriate chatbot response.

orderdeliverystatus

One place to manage your triggers

Keep every keyword journey easy to find.

Give your growing set of keyword replies a clear structure, so the right conversation remains easy to identify and maintain.

  • Recognize each bot by its reference name.
  • Use folders and search to find the journey you need.
  • Keep separate keyword journeys for different enquiry types.
  • Build for WhatsApp, Instagram, Facebook Messenger, Telegram or Web Chat.
Keep every keyword journey easy to find.

How businesses use Sendwo

Different businesses. Practical customer journeys.

Meet the people using Sendwo for communication, enquiry handling and follow-up.

Dhillon Dairy UK

Promotions, product updates and follow-up conversations with buyers.

Dilbagh Singh
Dilbagh SinghCustomer communications

PamV Estates

AI-assisted guest questions, resort enquiries and booking conversations.

Philip Mensah
Philip MensahCEO, PamV Estates

EZ35

Click-to-WhatsApp enquiries, automated replies and lead handling.

Ingo Lederer
Ingo LedererLead qualification

Aura International

Class communications, learning-session updates and student reminders.

Daren Hunt
Daren HuntLearner engagement

View All Customer Case Studies ↗

Questions, answered

About Sendwo Keyword Replies

What are keyword replies?

Keyword replies start a chatbot conversation when an incoming message matches the trigger keywords you configure. A keyword can lead into a simple response or a fuller journey with questions, actions and team routing.

Which platforms support keyword replies?

Sendwo supports keyword replies for WhatsApp, Instagram, Facebook Messenger, Telegram and Web Chat. The available blocks, settings and connected actions can vary by channel.

Can several keywords trigger the same chatbot?

Yes. You can group multiple trigger keywords in the same reference using commas to separate them. For example, price, pricing and cost can all belong to a pricing-enquiry journey.

What matching options are available?

You can choose Exact keyword match or String match. Exact keyword match is the option for specific configured keywords, while String match provides broader text matching. Preview and test the phrases you expect customers to send.

Are labels, lists and team assignment required?

No. Automation Actions is optional. You can use the keyword trigger on its own, or add label changes, list changes and conversation assignment when those actions fit your workflow.

Can I assign a conversation to a role or one person?

Yes. Select a team role to make the conversation available to members of that role, or select a specific team member to direct it to an individual user.

Can keyword replies send data to another tool?

The optional integration settings support a webhook URL and a connected Google Sheet destination. Connect your Google account first so the available sheet destinations can appear in the selection.

Can AI build the chatbot after the trigger?

Yes. Generate with AI can draft the conversation from your prompt using Sendwo AI tokens. You can review and refine it, place it on the canvas, test the journey and save. Drag-and-drop editing remains available.