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July 21, 2024

WhatsApp Blue Tick: How To Get Verified Badge?

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whatsapp blue tick

The Meta company has launched WhatsApp blue tick. It is a remarkable move by the company for its WhatsApp product. In this blog, we are going to share all the information about WhatsApp blue tick which you can apply to your business.

What is WhatsApp Blue Tick?

The coveted blue tick is a verified batch that businesses get on their WhatsApp profile. These verified badges can be approved for their types of WhatsApp profiles

  1. WhatsApp Business app
  2. WhatsApp API-enabled numbers
  3. WhatsApp channels.

What are the eligibility criteria to Apply for WhatsApp blue tick?

In order to apply for WhatsApp blue tick, there are different ways for different versions of WhatsApp. Let us cover them one by one. Before that, check the eligibility criteria for getting approved for the blue tick

WhatsApp business blue tick and WhatsApp channel eligibility criteria

The WhatsApp business app gets blue tick based on paid subscription plan. Not or businesses can buy this subscription. You need to pass the following eligibility criteria to purchase this subscription.

General Eligibility

  1. Age Requirement: You must be at least 18 years old.
  2. Location: Your phone number must be registered in a country where Meta Verified for Business is available.
  3. Compliance: You must comply with the Meta Verified for Business Terms of Service and WhatsApp Business Terms of Service.

Business Portfolio Eligibility

  1. Ownership Requirements: Your Business Portfolio must meet the minimum ownership requirements for the business assets.
  2. User Limitations: The number of users managing the Business Portfolio must not exceed the maximum limit.
  3. Location: Your business must be located in a country where Meta Verified is offered.

Applicant Eligibility

  1. Business Portfolio: You must have an existing Business Portfolio within the Meta Business Suite.
  2. Two-Factor Authentication: Enable two-factor authentication (2FA) on your Business Portfolio and for all users.
  3. Account Activity: Meet minimum account activity requirements, including role tenure.
  4. Asset and Subscription Limits: Do not exceed the threshold number of business assets, users, or Meta Verified subscriptions.
  5. Account Change Activity: Avoid excessive account change activity, such as frequent name changes.
  6. Age: Be at least 18 years old or the age of majority in your country of residence.

WhatsApp Business Asset Eligibility

  1. Complete Profile: Your WhatsApp business account must have a complete profile, including business name and image.
  2. Phone Number: Use a phone number registered only on the WhatsApp Business App.
  3. Tenure and Activity: Meet the minimum tenure and activity requirements.
  4. Location: Be located in a country where Meta Verified is offered.
  5. Compliance: Adhere to the WhatsApp Business Terms of Service and WhatsApp Business Messaging Policy.

WhatsApp API blue tick and WhatsApp channel eligibility criteria

Enterprise businesses who want more automation and integration of WhatsApp into their businesses, they opt for WhatsApp business API. If you are a small business with less than 1000 unique customers every month, we recommend you to use the WhatsApp business App version. In this section, we are going to discuss the eligibility criteria to get a WhatsApp blue tick on WhatsApp API-enabled number.

Pre-qualification:

  1. Your Facebook business manager must be verified.
  2. Your display name should be approved by meta.
  3. You have been approved for more than 1000 message per day limit.
  4. Brand name of your business should have got good media coverage and be mentioned on authoritative media house platforms.

If you have done the above process, you can apply for WhatsApp blue tick. You can also contact us to get a WhatsApp blue tick.

Considering that your business has passed the eligibility check, let's understand the application process to get the WhatsApp blue tick.

How to apply for WhatsApp Blue Tick?

You need to make yourself compliant with certain Meta's WhatsApp business policies and WhatsApp commerce policies. We will cover the verification process one by one for each type of WhatsApp profile.

Apply for WhatsApp blue tick on the WhatsApp Business App

Follow the instructions below to apply for WhatsApp blue tick.

  • From the Chatlist, tap Tools.
  • Tap Meta Verified. If you don’t see the Meta Verified option, this means that it may not be available to you yet. Join the waitlist to be notified when it is available to you.
  • Tap Continue.
  • Tap the button for the subscription package we've recommended for your business.
  • Confirm your business account. Tap Next.
  • If your business account meets the eligibility requirements, you’ll be prompted to set up your payment method and make your first payment. Tap Pay and complete the payment process.
    • Note: This payment will be refunded if Meta is unable to verify your business.
  • Tap Next.
  • Select your business. Then, tap Next. If your business account isn't provided as an option, tap None of these matches my business.
  • Select a verification method. Then, tap Next.
  • Provide your verification information, then tap Next or Submit.
  • Tap Done.

With the above process, you will be able to apply for the WhatsApp business app version blue tick. Let us also understand the application process for WhatsApp API.

Apply for WhatsApp blue tick on the WhatsApp API

You need to follow these setups to apply for a blue tick on WhatsApp.

  1. Visit your WhatsApp API phone number dashboard page.
  2. Click on your phone number.
  3. Go to the profile setup page of your WhatsApp API number.
  4. Click on Submit button.
  5. Enter your business details
  6. Enter up to 5 website link where your brand name has been mentioned.

After you have submitted your application for WhatsApp API blue tick, it will take up to 48 hours to get approved.

Pricing For Meta Verified for Business on WhatsApp

Note: This feature may not be available to you yet. To check availability, go to Settings or Business Tools in the WhatsApp Business app and tap Meta Verified. If you don’t see the Meta Verified option, it’s currently not available to you.

Meta Verified is a subscription service designed to enhance your business's credibility, attracting new audiences and fostering greater engagement to help grow your brand.

Depending on eligibility and availability, Meta offers various subscription plans. These plans provide benefits tailored to help you build credibility with new audiences, drive more engagement, and ultimately grow your brand.

PlansWhat's included
Business StandardOur Business Standard package that helps protect and support your business.a verified badgeImpersonation protectionMeta Verified Support (in-app support)1 verified channela business web pageLink up to 4 devices
Business PlusOur Business Plus package with prioritized support and additional features to help your business stand out.a verified badge Impersonation protection Meta Verified Support (prioritized in-app support) 3 verified channelsa business web page Link up to 6 devices
Business PremiumOur Business Premium package with more of everything to help optimize your business, like exclusive access to additional business support.a verified badge Impersonation protection Meta Verified Support (prioritized in-app support) 5 verified channelsa business web page Link up to 8 devices
Business MaxOur Business Max package with the most robust business support, impersonation protection, and enhanced features to help optimize your business.a verified badge Impersonation protection Meta Verified Support (prioritized in-app support) 10 verified channelsa business web page Link up to 10 devices

Plans and benefits may be limited to select businesses and/or locations. Meta determines plan eligibility based on a broad set of measures, including your business activity and volume of interactions with consumers on WhatsApp.

NOTE: Their is zero cost on WhatsApp Blue tick for WhatsApp API enabled numbers.

About The Author:

Gopal Kildoliya

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