How to Integrate Product Catalog on WhatsApp?

WhatsApp has become a crucial channel for businesses to communicate with their customers. By integrating your product catalog directly into WhatsApp, you can significantly increase your sales reach.

The WhatsApp Catalog API, a core component of the WhatsApp Business API, enables businesses to seamlessly create and manage their product catalogs within the WhatsApp environment. This empowers you to showcase your offerings effectively by providing customers with detailed product information directly within their preferred messaging app. This streamlined experience enhances customer engagement and drives sales growth.

To begin, you'll need to create an e-commerce catalog and then assign it to the WhatsApp Cloud API.

Step 1:

1. On business.facebook.com, go to 'Commerce' under 'All Tools'.

2. To begin, click on your profile icon in the top right corner. Select your business account from the dropdown menu and then click 'Get Started'.

3. On the next page, select 'Create a Catalog' and click 'Get Started' again. Choose 'Ecommerce' and select the product type (online or local). Then, click 'Next'."

4. Choose an Upload Method

You have two options for uploading your product catalog:

• Manual Upload: Upload your product information directly.
• Partner Platform Integration: Connect your e-commerce platform (such as Shopify or BigCommerce) for automated updates.

Select Catalog Owner & Specify Catalog Name

• Catalog Owner: Select the Facebook business account associated with your catalog.
• Catalog Name: Assign a descriptive name to your catalog for easy identification.

5. To add products to your catalog:

1. View Catalog: After creating your catalog, click on the "View Catalog" button.
2. Add Items: Click on the "Add Items" button to begin adding products.
3. Select "Manual": Choose the "Manual" option to upload product information manually.
4. Provide Product Details: Upload the following information for each product:
   • Image
   • Title
   • Description
5. Upload Items: Once you've entered the details, click on the "Upload Items" button.
6. Repeat: Repeat steps 3-5 to add as many products as needed to your catalog.

Step 2:

Once you've created your catalog in the Commerce Manager, you'll need to connect it to the WhatsApp Cloud API. To do this, go to the "All Tools" menu and select "WhatsApp Manager.

Select Catalog, from the account tools. Then click on the Choose A Catalogue button. 

Select the catalog you want to use from the dropdown list and then click the 'Connect Catalogue' button.

Now, let's bring your catalog into Sendwo. This will enable you to display your products beautifully within WhatsApp and provide a smooth checkout process for your customers.

To Import Your Catalog on Sendwo:

1. Go to the "WhatsApp" section and select "Connect Account."
2. Click "Sync" next to the WhatsApp Number you want to use.
3. Your connected catalog will be available in the "eCommerce Catalog" menu.

How the Catalogue will be displayed on WhatsApp?

Integrating your product catalog into WhatsApp can revolutionize your business communication. The WhatsApp Catalog API empowers businesses to seamlessly showcase their offerings directly within the messaging app.

By leveraging this powerful feature, you can:

• Reach a Wider Audience: Showcase your products to a massive WhatsApp user base.
• Provide Rich Product Information: Offer customers detailed product descriptions, images, and prices within the familiar WhatsApp interface.
• Enhance Customer Engagement: Create a streamlined and engaging shopping experience for your customers.
• Drive Sales: Increase conversions by making it easier for customers to discover and purchase your products.

How to Get Started:

This guide will walk you through a two-step process to integrate your catalog:

• Step 1: Create Your Catalog:
  • Define your product types.
  • Choose your preferred upload method (manual or bulk upload).
  • Add your products with detailed descriptions, images, and pricing.
• Step 2: Integrate with WhatsApp Cloud API:
  • Access the WhatsApp Manager in your account tools.
  • Easily connect your created catalog to the WhatsApp Cloud API.

Experience the Power of WhatsApp Catalogs:

By integrating your product catalog into WhatsApp, you can:

• Increase Sales: Drive more conversions and revenue.
• Expand Your Reach: Connect with a larger customer base.
• Deliver a Seamless Shopping Experience: Provide a convenient and engaging shopping experience for your customers directly within WhatsApp.