Business owners understand the importance of chatbots and how they help in their business communication.
From answering incoming queries from their 24*7 availability to being able to auto-curate personalized responses to prospects and customers regularly, chatbots are an inevitable part of businesses online.
WhatsApp launched its chatbot that you can access through WhatsApp Business API. Since we are all very accustomed to WhatsApp Messenger, friendly interaction made it very significant in recent days.
Today, we will discuss 13 WhatsApp bot examples and how big brands are leveraging the tool.
Like any other chatbots, WhatsApp chatbots are programmed with artificial intelligence and natural language processing to interact with humans. They are the virtual chat support whenever you land on a website, and you have some queries that you would like to get answered right at the moment.
The best part of WhatsApp chatbots is that they have a conversation with us in the usual interface of WhatsApp messenger that we are so used to answering instantly and is available 24/7.
As business owners, you are assigning a virtual assistant to your business with chatbots. Let’s look at 13 WhatsApp bot examples of how some renowned brands implemented WhatsApp chatbots.
Paisabazaar is one of the leading-edge platforms to get lifetime free credit scores and reports along with access to the best deals on cards, loans, insurance, and investments.
Being a digital consumer credit marketplace, they have launched the most user-friendly way of communication, i.e., through WhatsApp Chatbot.
Once you sign up for Paisabazaar, it provides you with an option of getting updates through WhatsApp Messenger.
This feature allows the customers to interact seamlessly and get personalized responses at any time of the day.
The key feature of Paisabazaar's WhatsApp Chat Bot is that from sharing reminders and updates like other insurance companies, it shares your credit score report directly through WhatsApp.
Upstox claims to be the one-stop destination when it comes to stock market trading, with more than 1 crore Indian members. This real stock broker offers retail trading services and allows the users to trade in stocks, digital gold, mutual funds, futures, etc, through a Demat Account.
If you're a WhatsApp Business API user, you can enjoy the benefits of Upstox's personalized guidance and workflow through better engagement within a few texts through your WhatsApp messenger.
Along with benefiting the traders, the use of WhatsApp Chatbot has helped Upstox to increase its sales exponentially.
Registering your number at Upstox enables it to send you messages through WhatsApp.
JioMart, as the name itself suggests, is a platform that provides online as well as offline grocery services. It provides you with the facility to shop online from a wide range of categories, including groceries, home and kitchen appliances, electronics, jewelry, toys, books, and a lot more, and get it delivered to your doorstep.
Being run by Reliance, JioMart experienced an increase in the traffic on their sites, which made them realize the need for automated customer support.
A survey has shown that WhatsApp ChatBot has helped JioMart resolve 80% of their queries and reduce the response time by 60%.
Now, you can even place your order through WhatsApp. This has also helped the customers to keep an update on their order status, delivery status, replacement requests, and refund queries all in one place.
Eureka Forbes is India's leading health and hygiene brand that is a multi-product organization striving towards helping everyone live a better and healthier life. It allows you to choose from a wide range of water purifiers, vacuum cleaners, air purifiers, and many more products at the Forbes store.
It created a WhatsApp chatbot to resolve the issue of increased traffic and overwhelmed customer service.
More than 1 million people have engaged with Eureka through WhatsApp, which has helped them to choose the best by recommending various products.
Oyo Hotel, also known as Oyo Rooms or Oyo Homes, is an Indian multinational chain of hotels. This platform allows small businesses with hotels, homes, and rooms to increase earnings and help guests find affordable and trustworthy places to stay.
To reach more guests, manage many conversations with customers simultaneously, and decrease response time, Oyo Rooms has set up its WhatsApp chatbot.
These Chatbots can transfer the chatbot conversation to live agents to provide the customers with overall satisfaction, make bookings, and support productivity. This has helped Oyo to attract the audience at a larger scale.
Find more information related to hospitality chatbots here.
This Renowned global fashion and design company has around 4800 stores in more than 75 countries and has a hold in the online market in more than 60 countries. H&M, along with Meta, now works as your Stylist.
It collects feedback from the customer according to their preference of size, color, style, etc, and aligns the searches accordingly. Talking to a Chatbot rather than a human has resulted in quick and better responses.
With operating in over 70 countries and 10,500 cities, Uber Technologies Inc. has proven to be one of the best food delivery and transport partners, along with their ride-hailing services.
In 2022, In India, Uber decided to expand the access to their services by connecting the riders and drivers to the users through WhatsApp.
Through Uber's Whatsapp Chatbot, you can do everything within a few clicks, from user registration to booking a ride, getting the trip receipt, etc.
In the following image, you can find the steps to book Uber through WhatsApp.
United Nations International Children's Emergency Fund, or UNICEF, is an agency of the United Nations that provides aid for the welfare of Children worldwide.
The outbreak of the Covid-19 pandemic led to the urgent need to spread trustworthy healthcare information online. The quickest and most convenient way was to spread it through the direct UNICEF Whatsapp Chatbot rather than passing on the forwarded messages. Tried and tested blueprints were used to help users.
Once you sign in to Domino's official website with your phone number, it asks you to permit location tracking.
From then on, it’s as easy as asking your friend to come over with food for lunch. You chat with Domino's WhatsApp bot and ask it to track your location and the order and pay, all from WhatsApp without leaving the app.
What’s Dominos getting out of it? They are collecting user data and drawing a personalized tone of conversation and preferences to keep the user coming back again and again.
AirAsia launched their AirAsia Virtual Allstar (AVA) on WhatsApp, through which passengers can text “hi” and get started with all their queries.
You can ask the bot about booking a flight to check eligible offers.
You can chat with IndiGo’s chatbot, Dottie, from WhatsApp by texting a “hi.”
The WhatsApp bot can help you with flight booking, payment, and different commonly asked questions.
While these chatbots are increasingly updating themselves, they surely are helping people in ways even humans could not have done at a similar pace.
MakeMyTrip is one of the leading travel booking and solution-providing platforms. To ease a traveler's journey by planning the best package, they launched their WhatsApp chatbot that shares the best deal offers and notifications about traveling.
One of the out-of-the-box features of the chatbot is it provides you with the ticket status just by writing the PNR number to the chatbot.
Looking for a one-stop destination that sells books, music, and movies along with all the facilities of an online mart?
Amazon will solve your purpose. Being a vast internet-based company, it attracts not only retailers but also middlemen targeting all sectors of society. To maintain a smooth interaction between the buyers and the sellers, it has come up with the idea of WhatsApp Chatbot.
One of the biggest advantages of using Amazon WhatsApp chatbot is that you can track your orders and subscriptions and get all your queries resolved within the WhatsApp software.
It is easy to communicate virtually with the discovery of WhatsApp. There's no doubt that the software has made our day-to-day life easier with its user-friendly interface.
But the technology really paid off when companies like Jio, Uber, etc. started using WhatsApp Chatbot to communicate with their customers and made shopping and transactions seamless.
From occasionally promoting the business to receiving orders and transactions, WhatsApp Chatbot is the real deal.
In today's digital era, WhatsApp has simplified the way families, businesses, and communities can connect to share their thoughts and information. Collaborative discussions among multiple individuals can be easily done through the group chat feature of WhatsApp.
However, manually adding each contact to your device for them to join your WhatsApp group can be a cumbersome task. But how to create a WhatsApp group link?
To resolve the same, in this article, we'll introduce you to the feature of WhatsApp group invite link. The WhatsApp invite link, exclusively created by the group admin, can be shared with anyone who has WhatsApp installed, simplifying group invitations.
This feature of invite benefits both individual and business levels by streamlining marketing, promotion, networking, customer support, and guest invitations and planning.
Follow through to find out how to create a WhatsApp group link through different devices.
To generate the WhatsApp Group Link on your PC, follow these steps.
Step 1: Log in to your WhatsApp account using the WhatsApp Web feature.
For this, visit web.whatsapp.com on your computer. Scan the QR code visible on the screen through your mobile to log in.
Step 2: After you log in to your account, scroll through your chats and open the WhatsApp group you wish to create the link or You can create a new group through Menu.
Step 3: Once you open the group chat, click on the Group Name.
Step 4: You will find options such as Overview, Participants, Media, Files, Links, etc. Tap and select Participants.
Step 5: Select Invite to group via link option present below Add Participants.
Step 6: Now, copy the link visible on the screen to your clipboard and share it via different platforms to invite people to join.
Now, anyone who clicks on the link will directly be added to your WhatsApp Group.
Using an iPhone to create and share WhatsApp group invites is comparatively easier. All you need to do is to follow these simple steps.
Step 1: Open the WhatsApp application on your iPhone.
Step 2: Choose the group you wish to create the invite link for and open the group chat.
Step 3: Click on the Group Name and scroll down to Participants.
Step 4: If you are the admin of the group, you'll find the option of Invite to Group via Link. Tap on it.
Step 5: A new page will appear with the link below the group name, along with options such as
Step 6: Select your desired option from the send, share, and copy link and QR code to share the invite link through various platforms.
If you want to reset the link, you can click on the reset link, and this will generate a new link, making the previous link nonfunctional.
Android users can benefit from creating the invite link by following these steps.
Step 1: Open the WhatsApp application on your Android device.
Step 2: Choose or create the group you wish to share the group invite link.
Step 3: Tap on the Group Name to open the group information page and scroll down to Participants.
Step 4: If you are the admin of the group, you'll find the option of Invite to Group via Link. Tap on it.
Step 5: A new page will appear with the link below the group name, along with options such as
Step 6: Select your desired option from the send, share, and copy link and QR code to share the invite link through various platforms.
You can also click on the link, and it will provide you with different ways to share it by copying it directly.
Group links have simplified access to WhatsApp group chats and information, enabling users to effortlessly create and invite others to join their groups via a shared link. This feature also allows individuals to join various groups without the need to add new contacts to their devices.
If you are an admin, you can also set the link's permission using WhatsApp privacy settings, like the number of users after which a link expires, mandatory permission of an admin for new members to join, etc.
There is one more feature termed the "Revoke link," which we have discussed in the upcoming section.
Revoking a WhatsApp group link refers to making the group link invalid so that no new member can join. To revoke the group invite link,
These simple steps will protect your group from anonymous spamming and random people joining your group.
Having a WhatsApp group is equally beneficial for individuals as well as businesses and community managers. As individuals, if you are in your college study group or various office groups, it helps you get updated information and vice-versa. Because communicating the same information to multiple people individually can be daunting.
Similarly, if you are an admin of a business or community manager to a certain discussion, it’s easier to monitor and manage both information and people via a group. What’s better than the most common text message platform- WhatsApp?
We have covered all the steps for creating a WhatsApp group link and joining people on the group across all the major operating systems. Create groups and enjoy connecting with your peers.
If you have a business and need to send bulk messages regularly or do WhatsApp marketing, Sendwo has some brilliant solutions for you. Check out our features and choose the right option for your business.
Sign up on Sendwo API-based WhatsApp marketing software to leverage WhatsApp automation
Is there anyone who’s not using WhatsApp today? Connecting with others is seamless with texting, voice, or video calling with WhatsApp. But today, we will talk about the use of WhatsApp in Business, with a dedicated application called WhatsApp Business.
Since WhatsApp is a very popular messaging app, connecting with your prospects and customers through WhatsApp is easier than other platforms. Due to its user-friendly interface and people spending most of their time on the day on WhatsApp, messages have a 98% opening rate.
The above are very strong reasons why businesses are opting for communication and marketing through WhatsApp. Let’s discuss how you can scale your business with WhatsApp Business and automation.
WhatsApp automation means automating your communication and marketing strategy using the WhatsApp Business and WhatsApp Business API. Since there’s a limitation to the in-built features, you can take support of different 3rd party WhatsApp marketing solution tools like SendWo. Since WhatsApp is a messaging application, businesses can announce any new offer or send recurring promotional messages to customers and prospects with a dedicated CTA button.
For example, if you want to do WhatsApp marketing and send messages in bulk without getting banned, Sendwo has curated a bulk WhatsApp sender tool to reduce manual work and maintain all of the data through a dashboard. And if your customers have queries and it’s outside your business hours, WhatsApp chatbot is available 24*7 to help them out with chat support.
Let’s look at the benefits of WhatsApp automation in detail.
While there are multiple WhatsApp automation benefits, we have covered the top 5 of them for you to make a conscious decision and try it yourself.
The following components can transform the communication between your brand and customers. With these automation tools, conversation rates go high, and you can offer instant responses, etc.
WhatsApp Business comes with various useful business tools, which include two automated messaging features. The first one automatically sends a greeting message whenever someone texts you after a gap of 14 days. You can customize the message as well as the recipients list. The second feature sends an away message depending on how you schedule it to work. Mostly, it is used to reply to incoming messages after the business hours set by you.
Fortunately, both of them are free. So, if you are new to automation, these will help you understand how beneficial WhatsApp automation is to your business communication.
Let’s look at how you can automate messages with WhatsApp Business:
You are all set to use the built-in automated messaging tool of WhatsApp Business.
Although these features are great and amazing for small business owners, there are a few limitations to using the built-in feature.
But if you have a medium to large size business, it’s wise to get WhatsApp Business API and integrate it with third-party tools.
Getting WhatsApp Business API isn’t tough. If you already have an account, follow the steps to launch your automation journey. If you are yet to get WhatsApp Business API, Go through these requirements and follow the next steps.
Alternatively, we can help you get your WhatsApp Business API account and integrate it with our user-friendly interface.
Launch the tool on your computer, enter all the credentials, and go to the dashboard.
Follow these 3 simple steps and launch your WhatsApp automation effortlessly.
However, we offer support for two different APIs - official and unofficial. While the official one is expensive, it is more secure than the unofficial one, which is prone to getting banned.
There are multiple ways you can use Sendwo to leverage WhatsApp automation.
You can set up the automation tool in very easy steps:
Sendwo sets up your WhatsApp Business API with the tool with absolutely zero cost and also gives you the choice of going with the official API or an unofficial API. The difference is simply that one is more expensive than the other, but the cheaper one, i.e., the unofficial one, is prone to be banned.
We have previously discussed the benefits of using WhatsApp automation in brief. Let’s talk about what are the things you can do with the official WhatsApp Business API from Sendwo in detail.
Utilize Sendwo's WhatsApp Business solution to automate lead generation processes, engaging potential clients and capturing valuable information seamlessly.
Boost your sales efforts by automating personalized product recommendations, order confirmations, and follow-ups, ensuring efficient sales management and improved customer satisfaction.
Combat cart abandonment effectively by implementing automated messages on WhatsApp, encouraging customers to complete their purchases, and providing instant assistance.
Send targeted promotions, event invites, and updates directly to your audience's WhatsApp, ensuring higher open rates and better campaign management.
Optimize your advertising strategy by automating performance marketing ads on WhatsApp, reaching potential customers with tailored content, and driving conversions.
Enhance customer experience with intelligent chatbots that provide instant responses, answer queries, and guide users through various stages, all powered by Sendwo's WhatsApp Business API.
Offer real-time website chat support through WhatsApp, enabling visitors to connect with your business instantly, enhancing customer satisfaction, and building trust.
If you have a tight fund to start, we also offer an unofficial WhatsApp Business API on Sendwo for you.
Automate quick responses to customer inquiries, ensuring immediate acknowledgment and improving engagement even without the official WhatsApp Business API.
Implement basic chatbot functionalities to handle frequently asked questions and provide automated assistance, enhancing user experience and saving time for both customers and your team.
Leverage the power of bulk scheduled messaging to reach a wider audience, promoting your products, services, or events efficiently, all within budget, using the unofficial WhatsApp API.
Sign up on Sendwo API-based WhatsApp marketing software to leverage WhatsApp automation
We have previously discussed the benefits of using WhatsApp automation in brief. Let’s talk about it in detail.
While we are talking about automation tools, it still needs the correct setup and best practices to get the optimum output.
We have listed down the 7 most effective practices to follow.
WhatsApp has emerged as one of the most important business communication tools. Customers can get in touch with the business without even opening the actual shopping app. Hence, businesses can capitalize on using WhatsApp Business, integrating it with other third-party tools, and staying in constant touch with their customers.
We can hope that business and marketing with WhatsApp are going to be even better with the addition of more built-in features that can help small business owners operate without resorting to other third-party tools.
Until then, use WhatsApp Business and integrate the API with our Sendwo automation tool to get the best out of your business with WhatsApp Business and marketing journey.
A WhatsApp message can do more wonders than you can probably think. With a current conversion rate of 45% to 60%, WhatsApp is surely creating wonders in the world of marketing.
Marketing legends say that the best WhatsApp marketing campaigns are ones that do not feel like marketing and have a personal touch to them.
Some of the globally renowned brands have successfully curated such campaigns to not only attract more customers but also retain the existing ones.
Through this blog, let us dive deeper into some of the best WhatsApp marketing campaigns that created a milestone.
Here are the globally popular, fabulously curated, and fantastically executed WhatsApp marketing campaigns that reigned the hearts of customers and extended their realms to much more than merely product-selling tools:
With a brand portfolio encompassing over 400 products to date, Unilever is indeed one of the most promising consumer goods companies in the globe right now.
They have launched and conducted several WhatsApp marketing campaigns to date, but the one that literally stole the limelight was the “I Will Bring Back Your Beloved Clothes” campaign to launch a new Fabric Softener called “Comfort.” This campaign was particularly targeted at the country Brazil and used the unique WhatsApp marketing approach for the same.
The city of Sao Paulo was filled with Billboards advertising the campaign name with a WhatsApp number. When potential users message on the same WhatsApp number, a chatbot sends them unique tips to care for their clothes.
The CTA of the campaign included a fabulous deal of 50% off on their first purchase and free shipping. Over 12k customers participated in this campaign, and the sales of Comfort increased by almost 14 times.
While most brands focus primarily on Product acquisition, Netflix came up with something different - it shifted the spotlight to user retention instead. Netflix has literally paved a benchmark for all the subscription model-based businesses to look up to.
The famous Netflix campaign “I Am In”, which was launched in 2019, aimed at reconnecting with the subscribers who are inactive or have recently churned out.
Netflix, with the help of WhatsApp, sent some great Netflix movies and show recommendations to touch inactive users. It also included some announcements, notifications, and favorite suggestions.
Something that is truly inspirational in this campaign is that - it did not use any complex AI mechanism. It is just a simple WhatsApp newsletter crafted with exceptional creativity.
And boom, it could bridge the gap between the brand and clients and even bring back a great deal of inactive users to re-subscribe to the channel.
The Flipkart Personal Shopper is a game changer in the e-commerce industry. This creative campaign, popular among customers as “Big Billion Days,” is specially curated to reach the customers in the most memorable fashion.
The Big Billion Days campaign involves a unique chatbot that helps the customers connect with the Big B of Bollywood. The fantastic and tremendous offers that this campaign offers are one of a kind.
The revolutionary concept of using emojis to initiate a search is another unique sales point. Indian customers wait the year for this fabulous Big Billion Days Offer, and to spice it up more, Flipkart has introduced fun activities and multiple mini-games.
To further increase the acceptability of the campaign, it was also launched in Hindi and English.
Lenskart is truly doing a great job in terms of brand awareness as well as product sales. In 2022, Lenskart, the popular eyewear brand, turned into WhatsApp marketing, and their all-time popular Buy One Get One led to mesmerizing effects.
Along with such conventional offers, the brand also sets forth great cash-back offers for ardent and loyal customers.
The campaign was designed simply without the intervention of any complex bot. The customers only had to click on the link provided in the message, and they could avail of the discount.
The overall low costs of such promotion, especially when compared to conventional advertisement, is a boon. WhatsApp promotional messages also have a great open rate when compared to other communication channels.
Saffola is much more than just any other edible oil brand. The name of the brand is now associated with health and wellness. Saffola is one of the very few brands in India that has made maximum use of WhatsApp marketing campaigns, and that too consistently. The antioxidants infused in the oil help to improve the immunity of the consumers.
Saffola wanted to precisely pinpoint this health factor to establish and consolidate a base of trust among the users. The most popular campaign of the brand was “Beat the Crave”. Since unhealthy food is mostly based around food prepared with excessive oil and all of us almost carry out an eternal struggle to fight the unhealthy food craving, Saffola literally caught the nerves of the users.
The campaign was designed in the most interesting way. The customers had to sign up on the Saffola website by entering their WhatsApp number. This would give them access to a digital library sort of setup called “Digital Audio Buddy '' that would guide them to stay away from unhealthy food and also give them access to a healthy personal trainer.
Through tools like positively reinforcing videos or nutritional advice, the subscribers could maintain their health. The campaign turned out to be a big success, with over 6,000 WhatsApp subscribers and a net increase in sales of over 483%.
If you are a Vodka lover, there is no way that you have not yet sipped the premium Absolut Vodka. This leading brand of Vodka curated in South Sweden is known for its innovative marketing strategies as well as the Vodka they make.
When the brand decided to launch one of its limited edition premium Vodka in Argentina, it wanted to make the WhatsApp marketing campaign more conversational than traditional, which they generally are. They put out the marketing bait - A celebrity party would be organized, and the functional doorkeeper of the party would be Sven.
The customers will connect to Sven on WhatsApp through “Unique Access,” and if they become the winners, they will win two tickets to the celebrity party. The users could be convinced by sending photos, songs, and even videos. This was a stupendous social media buzz for the company.
The brand received over 1,000 message entries on WhatsApp, and guess what? They even gathered more than 600 WhatsApp contacts that they could use as the clientele base for future campaigns.
The name Hellman has become synonymous with Mayonnaise. The user base of Hellman clearly reflects that their leading product is Mayonnaise, and it is used as a condiment by 90% of users. Hellman wanted to break this stereotype and promote the fact that the Mayonnaise from the brand could also be used for cooking and not simply as a condiment.
The insights that drove the brand into launching this campaign were - most people do not know how to cook with Mayonnaise or couple it with the ingredients that they already have at home. The campaign was launched in the mode of some conversational recipe services where the customers would be connected in real-time to the chefs through WhatsApp.
All that the customers had to do was register themselves with their WhatsApp number on the Hellman official website. The chefs would guide them on how to curate the most delectable dishes with Hellman's Mayonnaise and the simple ingredients available at home.
It was a fantastically yielding campaign, and the overall registration was more than 13000. The WhatsCook campaign initially waved the flag in Brazil, followed by a subsequent rolling in several other countries.
Who doesn’t like to participate in the selfie campaigns? We all love clicking selfies, and it gets even better when you pose with your favorite products at hand. Sunfeast Marie Light, through this unique campaign, increased the sales of their multifold products.
In this contest, the users had to send their Tea time selfie with Sunfeast Marie Light to the WhatsApp number of Sunfeast, and the winner of the contest would get a 42-inch LED TV as a gift. This opened up a new marketing channel for ITC, increasing their sales.
Also, the company got access to a huge database of user’s WhatsApp numbers that they could use in the future to create better one-to-one connections with clients.
Who doesn’t know Maggi? But the brand wanted to make its entry into the daily lives of people, where it becomes more than just another noodle and condiments brand, instead extending its branches into the lives of common people as an emotion.
Maggi created a skillfully designed virtual cooking curriculum on WhatsApp. The idea was to promote the use of Maggi by supporting the users on their culinary journey.
Through WhatsApp marketing campaigns, users could get access to some of the best recipes and create great food dishes in just a few steps. It was facilitated by a virtual assistant on WhatsApp who offered a step-by-step guide to the users to enhance their cooking techniques.
It was a 3 months long campaign, and over 2,00,000 messages were sent out just in the first eight weeks of the campaign. The campaign awareness also reflected a crazy 3-point lift, which is an overall boost for the business.
Can you imagine how a simple flight alert system can actively boost the sales of a company and turn out to be the most vigorous WhatsApp marketing campaign ever? Yes, you got that right - it was done by the Royal Dutch Airline Company - KLM.
The company used the emotional pain point of the flight passenger’s relatives. Whenever any near and dear ones fly, their family and friends are always worried about their safety.
The brand used a WhatsApp marketing campaign to inform the passenger’s friends and dear ones about their flight information. On booking the tickets with this flight company, the customers would get all the flight alerts and details on their registered WhatsApp number.
Not only the passengers but even their family members would receive the same message. The family members were also provided with real-time flight updates. In this way, not only did the brand successfully manage to retain the clients, but it also created a whole base of new potential clients.
ADAC - The well-known automobile club of Germany is into business for offering the best roadside assistance to its user panel.
ADAC was facing a particular issue in its client base. They observed their clientele demographics reflected a pattern - only the older generation related to their services (the age group that actually owned a car), while they did not have many younger clients.
The brand, however, wanted to popularize its services among the younger generation and resorted to this unique “Don’t Call Mom Call ADAC” WhatsApp marketing campaign.
They actually opened up a WhatsApp hotline where youngsters could put forward various queries like “How to get over a heartbreak” - the types of questions they won’t be comfortable asking their mom. It was a 6-week long campaign where experts and even social media influencers answered the queries of the youngsters.
There was a huge social media buzz around it, with over 140000 messages and even more than 20 million impressions on the video curated for the campaign.
When it comes to brand interactions, WhatsApp marketing campaigns can be an awesome tool. It is one of the best innovative ways to replace the traditional customer communication of the brands and help achieve the goals of the brand in terms of new customer acquisition and old customer retention. A WhatsApp marketing campaign is a drive or strategy that speeds up communication, boosts customer satisfaction, and enhances engagement rate.
One of the most important premises of WhatsApp marketing campaigns is sending bulk WhatsApp messages to customers. The brands curate a perfect WhatsApp marketing message for the customers (one that can potentially lead to conversions) and forward it to the customers - in thousands or millions. With WhatsApp Business, brands cannot send more than 1,000 messages per day. However, their target audience volume may be much more than that.
Now that you have already come across some fabulous examples of effective WhatsApp marketing campaigns, you must be tempted to curate one for your own brand. The best way to do so is using official WhatsApp Business API by Meta. One might presume that the WhatsApp Business API is a perfect tool for this one - but to your surprise, the perfect tool does not exist because this API by Meta is going to actually cost you much.
To mitigate the huge burden of expenses, you can switch over to the unofficial WhatsApp Business API, but even with that, there are several risks of getting banned if you can’t get it done right. Then what is the solution?
The easiest way to get around is by using a reputed tool like Sendwo. We offer services for both - official as well as unofficial WhatsApp Business API. Once you have the API registered, you can start creating WhatsApp marketing campaigns for your brand.
Here are the steps to use Sendwo for creating a WhatsApp marketing campaign and sending bulk messages to your customers:
When using the official WhatsApp Business API, you will have to obtain approval for the message template via the WhatsApp Manager Dashboard. Alternatively, you can also create the WhatsApp message template inside Sendwo and request Meta’s approval. However, if you're using an unauthorized API, you can send your messages instantly. You do not have to wait for WhatsApp to approve your message.
It is possible to send unlimited business messages through the WhatsApp Business API. But, you would need a third-party application like Sendwo to help the business owners send and set up the interface.
Sign up on Sendwo API-based WhatsApp marketing software to send WhatsApp Marketing Messages in bulk.
Whether launching new products, reaching out to new customers, or retaining old ones, WhatsApp marketing campaigns are one of the best ways to reach out to customers on a personal and individual level. WhatsApp marketing campaigns also aim at maintaining brand authenticity and building long-term relationships with clients.
With proactive interaction and engagement with potential clients, WhatsApp marketing campaigns can skyrocket sales through innovative ways. Potential and highly functional tools like Sendwo help create effective WhatsApp marketing campaigns and float them across a wide audience base. With minimum effort and smart work by trusted tools like Sendwo, give the much-needed thrust to your business.
Looking for the perfect way to send marketing messages to your customers about discounts, new product launches, updates regarding their carts, and even app promotions?
Look for no other way than WhatsApp marketing messages. Once a messaging platform - it has now completely evolved to give a new high-end edge to boosting business. In today’s business landscape, WhatsApp marketing messages have become fundamentally crucial to establish a bridge between brands and users by forming an engaging personal channel to promote their services and products.
WhatsApp marketing messages lead to greater customer engagement and communication directly with clients by sending messages to their smartphones. This one-to-one connection with the target audience is a big boost to business. It also leads to the instant delivery of messages.
Customers will no longer miss out on the limited sales offers because, guess what, the promotional messages are just gonna be sent to them instantly. Your short-term campaigns are on the way to gaining a perfect pitch with WhatsApp marketing messages.
If you are ready to glide through the world of WhatsApp marketing, here is the ultimate blog that will talk about 45 fantastic types of WhatsApp marketing messages.
Let’s check out some of the most effective WhatsApp marketing messages that you can directly copy-paste and use in your new campaigns. We have divided these templates into potential categories for a better understanding.
Let’s get started!
Standard template that is used to inform the customers about the launching of any new product. The message should be clear and concise, stating important details such as the proper nature and name of the product, the ideal launch date, and the time of the product.
Make sure the message has every corner covered that replies to all the possible queries from potential customers. Focus on the client’s needs and never oversell.
Hey [Customer Name], Exciting News! 🎉
Introducing our latest product - the [Product Name]! 😍
Features:
[Highlight Feature 1]
[Highlight Feature 2]
[Highlight Feature 3]
Be among the first to experience innovation at its finest. Get yours today and enjoy [10% off] as our special launch offer.
Limited stock available, so don't miss out! ⏳
Click here to explore: [Product Link]
Hello [Customer Name],
We're thrilled to introduce the all-new [Product Name] - your ultimate solution for [Problem/Need].Why you'll love it:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
Ready to upgrade your [Problem/Need] game? Act now and enjoy an exclusive [15% discount] on your first purchase.
Click here to explore: [Product Link]
Hurry, offer ends on [End Date]!
Shop smarter with [Your Business Name]! 🛍️
Hey [Customer Name],
Big news just in!
Introducing the [Product Name] - your gateway to [Benefit/Experience].
What's inside the box?
🎁 [Feature 1]
🎁 [Feature 2]
🎁 [Feature 3]
We believe you deserve the best, so here's an exclusive [20% discount] on your first purchase of the [Product Name].
Get yours now: [Product Link]
Limited stock available, so don't wait! ⌛
This is a fantastic type of WhatsApp marketing message to let the visitors know about an upcoming flash sale along with the time and date.
The discount codes should be accessible in this type of marketing message - so they remain handy to the visitors while browsing. The theme of this type of promotional message is to create a sense of urgency or countdown in the users.
Hey [Customer Name],
🚨 Flash Sale Alert! 🚨
Get ready for an incredible shopping spree at [Your Store Name]!
For the next [6 hours], enjoy a massive [50%] discount on all [Product Category] items.
Don't miss out on this limited-time offer. Shop now!
Click here to explore: [Sale Link]
Happy shopping! 🛒
Hello [Customer Name],
It's time for a surprise!
Our Flash Sale is live for the next [12 hours], and you're invited! 🎁
Enjoy huge savings with [30% off] on your favorite [Product Category].
Grab the deals before they vanish - shop now!
Click here to explore: [Sale Link]
Thank you for choosing [Your Business Name]!
Hey [Customer Name],
Ready for some excitement?
We've just launched a Flash Sale! Get [40%] off on [Product Category] items for the next [4 hours]. 🔥
This is your chance to upgrade your [Product Category] collection. Act fast!
Click here to explore: [Sale Link]
Limited time, unlimited savings! Shop now! 🛍️
This message template helps to send information about any particular time constraint deal to the users. It sends out messages about any deal that is valid just for a few hours, like popular flash sales. It could also be callouts for the last sale chances.
Hey [Customer Name],
Limited Time Offer Alert!
It's your chance to save big at [Your Store Name].
For the next [24 hours], enjoy an amazing [20%] discount on all [Product Category] products. 😍
Don't wait, grab your favorites now!
Click here to shop: [Offer Link]
Happy shopping! 🛒
Hello [Customer Name],
Don't miss out on this exclusive deal!
Our Limited Time Offer is live for [48 hours] - get [25% off] on [Product Category] items. 🛍️
Shop now and upgrade your [Product Category] collection. Act fast!
Click here to explore: [Offer Link]
Thank you for being a part of [Your Business Name] family! 🙌
Hey [Customer Name],
Ready for some savings?
Our Limited Time Offer is here! For the next [12 hours], enjoy [15%] off on [Product Category] products. 🔥
Upgrade your [Product Category] collection today!
Click here to shop: [Offer Link]
Time is ticking - shop now! 🛍️
If you notice there is a high percentage of users of your brand who are surfing through the products and even liking some of them, leaving out the products in the form of abandoned carts, you can send them this abandoned cart WhatsApp marketing message:
Hey [Customer Name],
Oops! It looks like something was left behind in your cart. 🛒
We noticed you didn't complete your purchase of [Product Name]. It's still available, and we're offering a special [10%] discount if you complete your order now. 😍
Click here to return to your cart and finalize your purchase: [Cart Link]
We're here to help. Happy shopping!
Hello [Customer Name],
Your cart is feeling lonely without you! 🛒
You've got [Product Name] waiting for you. As a token of our appreciation, enjoy an exclusive [15%] discount on your entire cart. 🎁
Click here to reclaim your cart and enjoy your savings: [Cart Link]
Thank you for shopping with us!
Hey [Customer Name],
It happens to the best of us - a forgotten cart. 😅
Your [Product Name] is still available. Complete your purchase now and receive [10% off]. 🛍️
Get back to your cart right here: [Cart Link]
Don't let this great deal slip away. Happy shopping!
For any bargain shopper, the seasonal sales alerts could simply be a one time dream. Plenty of shoppers actually wait eagerly throughout the year to avail themselves of these fabulous seasonal sales and discounts to get their favorite products and services.
Sending promotional alerts for the big-time seasonal sales of a brand is a great way to engage customers in a shopping loop. Also, include reminder alerts to incentivize the shoppers to prepare themselves for shopping.
Hey [Customer Name],
Fall into Savings! 🍁
As the leaves change, so do our deals! Embrace the autumn season with a special [20%] discount on all [Seasonal Product Category]. 🎃
Don't miss out on these cozy savings. Shop now!
Click here to explore: [Offer Link]
Happy shopping!
Hello [Customer Name],
❄️ Winter Wonderland Alert! ❄️
Get ready for the magic of the season with our Winter Sale. Enjoy [25% off] on all [Seasonal Product Category] items. ⛄
It's the perfect time to shop for the holidays. Start now!
Click here to explore: [Offer Link]
Wishing you a joyful season from [Your Business Name]! 🛍️
Hey [Customer Name],
🌸 Spring has Sprung!
Welcome the season of renewal with our exclusive Spring Sale. Enjoy [15%] off on all [Seasonal Product Category] products. 🌼
Make your spring brighter with us. Shop today!
Click here to explore: [Offer Link]
Thank you for being a part of our seasonal celebration! 🌷
A great way to show respect and gratitude to the subscribers of a brand. It is a perfect motive to show that a brand cares for its customers and wants to make their shopping experience better with the brand by offering some amazing discounts.
Hey [Customer Name],
Exclusive Subscriber Offer! 🌟
As a valued subscriber, we're delighted to offer you a special [15%] discount on your next purchase. 🛍️
Use code [SUB15] at checkout to redeem your savings. Don't wait – this offer is just for you!
Click here to shop now: [Offer Link]
Thank you for choosing us!
Hello [Customer Name],
Subscriber Appreciation Discount! 🎉
It's our way of saying thanks for being part of our community. Enjoy [20% off] on any item of your choice. 🙌
Redeem your discount with code [THANKYOU] at checkout. Shop today!
Click here to explore: [Offer Link]
We're grateful for your support!
Hey [Customer Name],
Special Savings for Subscribers! 🤗
Here's a little gift for you – [10% off] your next purchase. 🎁
Use code [SUB10] at checkout to unlock your discount. It's our way of showing our appreciation.
Click here to shop now: [Offer Link]
We value your subscription!
Referral is one of the most fabulous ways of boosting the spread and outreach of a brand when the users refer their friends to become ardent subscribers of the brand.
Hey [Customer Name],
🤑 Refer & Earn!
Did you know you can earn rewards by referring friends to [Your Business Name]? Share your unique referral link, and for each friend who makes a purchase, you both get [20% off] on your next order. 🎉
Start referring now: [Referral Link]
More friends, more savings!
Hello [Customer Name],
Sharing is Caring!
Spread the love and get rewarded. Refer a friend to [Your Business Name], and both of you receive [15% off] on your next purchase. 🤗
Share your referral link: [Referral Link]
It's a win-win for both you and your friends! 💖
Hey [Customer Name],
💰 Friends & Benefits!
Refer your pals to [Your Business Name] and earn big. For each successful referral, you'll get [10% off] on your next order, and your friend gets [10% off] too! 🎁
Share your referral link now: [Referral Link]
Start referring and start saving! 🛒
Some products are so much in high demand, that users want to avail of them almost all the time. Such hot cakes can easily get stocked out and the brand takes some time to restock them.
The brand usually informs the customers about this restock through some marketing messages. The back in stock notification helps the customers to purchase their wish listed items that went out of the stock.
Hey [Customer Name],
⏳ Restock Alert! ⏳
We've heard you, and your favorite [Product Name] is back in stock! Don't miss out on this opportunity to grab yours now.
Click here to order: [Product Link]
Hurry, they sell out fast! 🚀
Hello [Customer Name],
It's Back! 🎉
We're excited to announce the restock of [Product Name] – a customer favorite. Get yours before they run out again! 🙌
Order now: [Product Link]
Don't delay; they're going fast! 🛍️
Hey [Customer Name],
🛒 Restock Alert: [Product Name]
Your wait is over! [Product Name] is now available. Hurry and secure yours today.
Place your order here: [Product Link]
Act quickly; they're in high demand! 🏃♂️
Keep the users updates about their activities with the brand through the account update notifications. You can easily remind and notify the users through WhatsApp marketing messages whenever they make any change to their account such as changing their passwords or updating the email address. The message should contain all relevant details and must be personalized. Make the message engaging by building some visuals.
Hey [Customer Name],
📝 Account Update Notification
We've made some important updates to your account to enhance your experience. Please review your profile and settings to ensure all information is accurate. 🧐
Click here to update your account: [Update Link]
Thank you for keeping your details up-to-date!
Hello [Customer Name],
Stay Informed with Account Updates 🚀
Your account details matter to us. Please take a moment to verify and update your information to receive personalized offers and the latest updates. 📩
Access your account here: [Update Link]
We appreciate your attention to detail!
Hey [Customer Name],
📢 Important Account Update Alert
We're here to serve you better. Kindly review and update your account information, ensuring we have the most accurate details. It only takes a minute! ⏳
Click here to update your account: [Update Link]
Thanks for being a valued member of our community!
The last moment reminders should aim at making the customers feel a sense of urgency to place orders as soon as possible. It should be exciting and include a very bold call to action.
Include key information so that the customers can save time because they need to make fast purchases as the offer time would be running out. The content should be clear, precise and very crisp.
Hey [Customer Name],
Last Chance Alert! ⏰
Time is running out to grab our exclusive offer. Don't miss out on [10%] off your purchase. The offer ends [tomorrow]! 😱
Shop now and save: [Shop Link]
Hurry, don't let this opportunity slip away!
Hello [Customer Name],
🚨 Offer Ending Soon! 🚨
Our special deal of [50% off] on selected items is expiring at midnight today. Act fast to secure your savings! ⌛
Shop now: [Shop Link]
This is your last chance to enjoy the discount.
Hey [Customer Name],
🕒 Countdown Alert!
You've got [30% off] waiting for your next purchase as a token of our appreciation. But remember, it's only valid until the end of today. ⏳
Redeem your discount here: [Shop Link]
Time is ticking, so make your purchase now!
Not only acquiring new customers, but retaining the old customers is also a great way of sustenance and brand growth. Engaging the existing customers through valid loyalty programs helps to form long lasting relationships with customers and the loyal customers are much more likely to support the brand in terms of trying out any new launches because they have a preconceived faith in the brand. This umbrella of messages also includes Loyalty Membership Alerts and will motivate users to keep visiting the store.
Hey [Customer Name],
Exclusive Loyalty Offer 🌟
You're a valued member of our loyalty program, and we're excited to reward you! Enjoy [15% off] your next purchase as a token of our appreciation.
Shop now and save: [Shop Link]
Your loyalty means the world to us! 🙌
Hello [Customer Name],
Loyalty Has Its Rewards! 🎁
As a loyal customer, you've unlocked a special discount. Get [20% off] on your next order as a thank-you for your continued support. 🛍️
Redeem your discount here: [Shop Link]
We couldn't do it without you!
Hey [Customer Name],
Loyalty Deserves Recognition! 🤩
It's our pleasure to reward your loyalty with a [10% discount] on your next purchase. Your continued trust in us is truly appreciated. 🛒
Claim your discount here: [Shop Link]
Thank you for being a loyal part of our family!
Who doesn’t like exclusivity. There is a particular section of the buyers of each brand who are always interested in possessing the exclusive products of a brand. The pre booking type of whatsapp marketing message is especially targeted to them.
Again, such types of messages should be very detailed and include answers to all possible types of queries that might arise from the potential customers.
Hey [Customer Name],
🆕 Exclusive Stock Pre-Order 🆕
Be among the first to get your hands on our latest arrivals! Pre-order [Product Name] now and secure it before anyone else. Limited stock available! 🛍️
Pre-order here: [Pre-Order Link]
Get the exclusive experience!
Hello [Customer Name],
Pre-Order Exclusive Stock 🛒
Exciting news! You can pre-order [Product Name] to ensure you don't miss out. Act quickly, as these items are in high demand. 🚀
Reserve yours here: [Pre-Order Link]
Don't wait – secure your purchase now!
Hey [Customer Name],
📦 Be First in Line with Pre-Order!
Want to get your hands on [Product Name] before everyone else? Pre-order now to reserve yours. Don't wait; it's a limited opportunity! 🕒
Pre-order today: [Pre-Order Link]
Don't miss out on this exclusive stock!
Push notifications in the form of whatsapp marketing messages to alert the customers about the ongoing monthly deals is a fantastic way to boost the monthly sales as many users deliberately wait for this time of the month to make their deemed purchases.
For example, sending them the reminder of shopping with a flat 10% discounts of the monthly sales. You can even customize and personalize the offer reminders according to their shopping history and preferences.
Hey [Customer Name],
Weekly Deals Alert! 🌟
Every week, we bring you the hottest deals. This week, enjoy [20% off] on [Product Category]. Don't miss out on these incredible savings! 🛒
Shop now: [Shop Link]
Explore our latest deals today!
Hello [Customer Name],
Monthly Deal is Here!
It's that time of the month! Get [30% off] on [Product Category] for the entire month. Treat yourself to fantastic savings. 🛍️
Shop now: [Shop Link]
Don't wait – grab the monthly deal!
Hey [Customer Name],
Exclusive Monthly Offer! 🚀
Our monthly deal is back, and this time it's [15% off] on [Product Category]. Take advantage of these great savings all month long! ⏳
Shop now: [Shop Link]
Discover the monthly discounts!
The most crucial piece of information for any client is to track the package that they have ordered for. Sending the order tracking and shipping update messages to the customers is also a great way to make them feel that the brand is concerned about their order and constantly trying to serve them the best and put up the best of services.
Hey [Customer Name],
🚚 Your Order Shipped!
Great news! Your order #[Order Number] is on its way. You can track your package using the following link: [Tracking Link]. Expect it to arrive within [Estimated Delivery Time]. 📦
Thanks for choosing us!
Hello [Customer Name],
Shipping Update! 📣
We're excited to inform you that your order #[Order Number] has been dispatched and is en route to you. Use this link [Tracking Link] to track its journey. Anticipated delivery: [Estimated Delivery Date]. 🚛
We appreciate your business!
Hey [Customer Name],
Order Status Update 📦
Good news! Your order #[Order Number] is now out for delivery. Follow its progress using this tracking link: [Tracking Link]. We expect it to reach you by [Estimated Delivery Date]. 🎁
Thank you for shopping with us!
Upselling is one of the most highly profitable businesses for the brand because you get more profits from the same customers at the same cost of acquisition.
Through this promotional message, the customer has a feeling that the brand is treating them with special care and offering them better features and upgrades of the product.
Hi [Customer Name], 👋
Exclusive Upgrade Offer!
Elevate your experience with our premium [Product/Service]. Upgrade today and enjoy [X%] off your purchase. Don't miss out on this opportunity to take your [Product/Service] to the next level! ✨
Explore our upgrades now: [Upgrade Link]
Hello [Customer Name],
Complement Your Purchase! 🛒
You've made a great choice with [Product/Service]. Why not enhance your experience with our hand-picked accessories? Buy any accessory now and get [X%] off your order. 😍
Shop accessories: [Accessory Link]
Hey [Customer Name],
Exclusive Add-Ons! 🎁
We've curated special add-ons for our valued customers. Check out our selection of complementary products to enhance your [Product/Service] experience. Shop now and enjoy [X%] off. 🛍️
Discover add-ons: [Add-On Link]
Business through Whatsapp is already quite difficult, it won’t be wise to make it more complex with some random messaging interface. That is the exact reason why applications like Sendwo can make your life so easy.
Sendwo helps in sending bulk WhatsApp marketing messages through two ways - either by using unofficial Whatsapp Business API or the official WhatsApp Business API. Sendwo has literally simplified the process of sending Whatsapp Marketing messages through these easy and simple steps:
Are you looking for any other steps?
There ain’t any; yes, you got that right; with these few easy and simple steps, your work is done.
In case you are concerned about what is the difference between sending WhatAapp promotional messages through the official and unofficial API, here is the answer - for using the WhatsApp message template through the official API, approval from the Whatsapp Manager Dashboard is required, whereas for the Unofficial API, there is no need for approval.
Sign up on Sendwo API-based WhatsApp marketing software to send WhatsApp Marketing Messages in bulk.
If you're struggling to set up WhatsApp Business API and link to Sendwo, then you must check out this guide.
Meta has opened up a whole new avenue for users to explore multiple features of messaging.
With trusted interfaces like Sendwo, the process gets even easier. Unlock the potential of your business by using trusted and user-friendly tools like Sendwo that help use WhatsApp as a business platform to generate leads and drive positive sales conversions.
Setting up WhatsApp Business API in 2026 is easier than before, but it is also more important to understand the right setup path before you begin. Businesses can now connect WhatsApp API through manual developer setup, Meta Embedded Signup, Business Solution Provider onboarding, or supported coexistence flows where the WhatsApp Business App and Cloud API can work together in selected cases.
This guide explains how to set up WhatsApp Business API, verify your Meta Business Manager, connect your phone number, understand 2026 WhatsApp API pricing, avoid common approval issues, and link your API-enabled number with Sendwo for campaigns, automation, chatbot flows, live chat, and customer communication.
The original manual setup process is still useful for users who want to create a Meta developer app, generate access tokens, copy WABA ID, and configure webhooks manually. But in 2026, many businesses prefer a faster onboarding flow through Embedded Signup, where Meta collects business information and generates the required WhatsApp assets during the signup flow.
If you want help with setup, migration, WhatsApp API pricing, templates, embedded signup, coexistence, or connecting your WhatsApp API number to Sendwo, you can start free with Sendwo or book a setup call.
Earlier, many businesses had to manually create a Meta developer app, add the WhatsApp product, generate permanent access tokens, copy the WhatsApp Business Account ID, configure webhooks, and then connect the account with a WhatsApp API platform.
That manual route is still useful for developers and advanced users. But in 2026, most businesses should understand four important changes before starting the setup process.
So, instead of thinking only about “how to get WhatsApp API,” businesses should now think about the complete onboarding path: business readiness, Meta verification, phone number setup, pricing, templates, webhooks, inbox setup, automation, and campaign execution.
Before setting up WhatsApp Business API, understand how pricing works. The WhatsApp Business Platform is not something you should evaluate only by the software subscription fee. Your final cost depends on two layers.
Meta charges businesses on a per-message basis when a message is delivered to the user. Pricing depends on the recipient’s market and the message category.
| Message Category | What It Means | Common Examples |
|---|---|---|
| Marketing | Promotional or growth-focused messages sent to opted-in users | Offers, product launches, abandoned cart reminders, discount campaigns, reactivation campaigns |
| Utility | Transactional messages usually triggered by a user action | Order confirmation, delivery update, payment update, appointment update, ticket update |
| Authentication | One-time password and identity verification messages | Login OTP, transaction OTP, account verification code |
| Service | Responses inside the customer service window after a user messages the business | Support replies, product questions, service help, live chat replies |
Meta charges when a message is delivered, not merely sent. It also says service messages are not charged, utility messages sent in response to users are not charged, and a 72-hour free messaging window can open when a user messages from a click-to-WhatsApp ad or Facebook Page call-to-action button.
This is the amount you pay to a WhatsApp API platform such as Sendwo for the dashboard, broadcasts, templates, chatbot builder, live chat, automation, AI replies, ecommerce workflows, analytics, team inbox, and support.
Sendwo keeps this pricing simple by offering a free forever plan and 0% Sendwo markup on official Meta WhatsApp API pricing. This means your software plan and Meta message charges are easier to separate, track, and optimize.
You can compare plans on the Sendwo pricing page or estimate usage with the WhatsApp API cost calculator.
You need a few things before you start your WhatsApp API setup. Preparing these early will reduce rejection, delay, and verification issues.
Only a registered business entity is eligible for using WhatsApp Business API at scale. During Meta Business verification, you may need to submit official documents that prove your business name, address, legal existence, and sometimes phone number.
Common acceptable documents can include business registration certificates, incorporation documents, government-issued tax documents, business bank statements, or utility bills. The exact document requirement may vary by country and review context.
Meta may review your business website during verification and approval. Your website should clearly show your brand name, business details, contact information, privacy policy, terms and conditions, and any relevant refund, shipping, or service policy pages.
Your website should also match the business name, brand name, and business category you submit. If your website looks incomplete, unrelated, misleading, or non-compliant with WhatsApp policies, your verification or display name approval can be delayed or rejected.
You need a phone number that can be verified through OTP by SMS or voice call. The number should not be blocked from receiving international SMS or calls.
If the phone number is already being used on WhatsApp, WhatsApp Business App, or another WhatsApp API provider, you may need to check whether you should use migration, deregistration, or coexistence instead of adding the number as a new API number.
You should have admin access to the Meta Business portfolio where your WhatsApp Business Account will be created or connected. If you are working with an agency, make sure ownership and access are clear before starting setup.
You may need to add a payment method in Meta billing before running real WhatsApp campaigns. This is important because WhatsApp API message charges are billed separately from the software platform fee.
There are now multiple ways to set up WhatsApp Business API. The best option depends on whether you are a business user, developer, agency, ecommerce brand, or existing WhatsApp Business App user.
| Setup Method | Best For | What Happens | When to Choose It |
|---|---|---|---|
| Embedded Signup | Most SMBs, agencies, ecommerce brands, and non-technical users | You connect through a guided Meta signup flow that collects business details and creates or connects WhatsApp assets | Choose this if you want the simplest onboarding path without manually generating tokens and configuring everything yourself. |
| Manual Developer Setup | Developers, technical founders, API teams, and advanced users | You create a Meta app, add WhatsApp product, add phone number, generate access token, copy WABA ID, and configure webhooks | Choose this if you want direct control over developer setup, app permissions, system user, token, and webhook configuration. |
| Coexistence Setup | Eligible WhatsApp Business App users who want API automation without immediately losing app workflows | Supported flows may allow the WhatsApp Business App and Cloud API to work together on the same number | Choose this only if your region, number, provider, and onboarding flow support coexistence. |
| Migration from Existing API Provider | Businesses already using WATI, AiSensy, Interakt, Zoko, Gupshup, or another provider | You move your WhatsApp API number, templates, contacts, and workflows to a new platform | Choose this if you already have WhatsApp API and want to move to Sendwo. |
The manual setup steps below are still useful. However, if you are a business user and want faster setup, use Embedded Signup or request guided onboarding with Sendwo.
You can set up WhatsApp API manually from the Meta Developer platform. This method is useful if you want to control the app setup, WABA ID, access token, and webhook configuration yourself.
In order to setup the WhatsApp API, either you can start the setup from developers.facebook.com right away or 1st you can choose to get your Facebook business manager account verified.
Now, a lot of people will get stuck at this point. Why? Because here are two loops that stop people from DIY of WhatsApp API.
Loop 1: Setting up API and then going for business verification. [Right path]
Loop 2: Getting business verification done before setting up the API. [Wrong path]
Please note: Only Loop 1 is the right path to follow when you are setting up your WhatsApp API yourself.
Let’s talk about this in detail because everyone will get stuck at this place.
In order to follow this path. You will follow the below step
STEP 1: Go to developers.facebook.com and login with your facebook credentials.
STEP 2: Go to My Apps. This section will take you to create a new app dashboard.
STEP 3: The next step is to click on Create App and then proceed by clicking Others and then click Next.
STEP 4: Select the App type in your next step. It should be business because you are going to use the API. Then click next.
STEP 5: Give name to your App. You can write any name. This is only for reference number and won't be displayed anywhere. If you have multiple business account then choose the once into which you are planning to setup the api. Make sure you choose the right business account. It is written optional but if you are serious about using WhatsApp api then you must choose the business account. Because then only you will become eligible for business verification.
STEP 6: It will take you to your app dashboard where you have to scroll down to choose WhatsApp setup. Click on setup to procced to configure your WhatsApp API. Click continue in the next step and proceed.
STEP 7: Complete configuration setup. Click start using WhatsApp API
STEP 8: Add Phone numbers to your WhatsApp API. For this you need to scroll down and add your number. You are initially allowed to add only two WhatsApp numbers. Also make sure that you add your payment methods right away at this place. This is 100% required if you want to run your WhatsApp marketing campaign.
When adding phone numbers, you will have to enter your business name. Business website or profile page. [Recommended to add business website since it will also be added during business verification.
STEP 9: This is a very critical step. You must not do anything wrong in entering your info. In this step, you will add your WhatsApp Business Profile Display Name. This name should be your brand name. Business name is different, brand name is different. When you apply for a green tick, WhatsApp ask if your brand name is notable or not. They confirm this by asking you to share those website links from high authority sites that have mentioned this same WhatsApp Business Profile Display Name. It is your brand name. Enter the correct timezone because scheduled messages will go according to this time zone.
STEP 10: Enter your phone number and verify it with a security code sent to you via text message or call.
Once the number is added, you will be shown with an alert message on your API dashboard.
This happens because you have not verified your Facebook business manager account so you won't be able to use the API.
So, now go to the procedure explained in the LOOP below to complete your business verification process.
In order to follow this path. You will follow the below step
STEP 1: Go to your business info page insider your business manager account of facebook. Click here business info [If you have multiple business facebook account then please choose the one over which you need to setup your api and also get your business verification done.
STEP 2: Here you need to enter all your business details. Don't skip any info. Your chances of rejection will increase. Also make sure that the information matches 100% as per your business registration document that you will be uploading during your business verification process.
Once you enter all these details. You will have to click "View details" button that will take you to the page where you will begin the document submission.
But, as i said, if you follow loop 2, you will be shown that you are ineligible for business verification. Something like below.
You will face this error and won't be able to submit your documents for business verification. The reason is, people are eligible for busines verification only when you are trying to use advanced features of meta company like using an API.
So, if you follow this Loop 2, you wont be able to get your business verification done. This path is 100% wrong when you are planning to setup your Whatsapp API.
You will get stuck and look for solution or integration consultant at this point to solve this problem. While the solution is hidden in the Loop 1 process which I already explained above.
We are asusming that you followed the above loop 1 process that I explained. You have to visit the security center page of your facebook business manager account in order to complete your business verification process.
STEP 1: Click start verification and go to next dashboard. Choose your country and click next to enter all your business info correctly according to your business registration document.
There are multiple supported languages for business verification. So, if your business documents are in your regional language, you can upload them also.
Traditionally, when a number moved to WhatsApp Business API, the business could not continue using the same number in the WhatsApp Business App in the normal way. That created friction for small businesses that already had teams, customers, labels, and daily chats inside the WhatsApp Business App.
Coexistence is designed to reduce this friction in supported cases. In simple terms, coexistence can allow an eligible WhatsApp Business App number to connect with Cloud API while the business continues using the app experience alongside API-powered workflows.
However, coexistence is not something you should assume blindly. Availability can depend on country, provider, number status, onboarding flow, Meta rules, and whether the platform supports the correct Embedded Signup or coexistence flow.
Before choosing coexistence, check your number eligibility, country support, provider support, and whether your current WhatsApp Business App workflow can continue as expected.
Many WhatsApp API setup failures happen because the business is not ready before starting the process. Use this checklist before submitting business verification, display name approval, or template approval.
| Issue | Why It Happens | How to Fix It |
|---|---|---|
| Business verification rejected | Business name, address, phone number, or document details do not match Meta Business Manager details | Use the exact legal business name, address, website, and phone details from your official documents. |
| Website not accepted | Website is incomplete, has no privacy policy, has no terms page, or does not match the business | Add proper About, Contact, Privacy Policy, Terms, Refund, Shipping, or service policy pages where applicable. |
| Display name rejected | Display name does not match brand name, website, business documents, or public presence | Use your actual brand name and make sure it appears clearly on your website, social profiles, and business assets. |
| Phone number cannot be added | Number is already connected to WhatsApp, WhatsApp Business App, or another API provider | Check whether you need migration, deregistration, or coexistence instead of adding the number as new. |
| OTP not received | Wrong number, blocked international SMS or call, IVR issue, or number cannot receive verification | Use a number that can receive SMS or voice call directly. Avoid complex IVR unless call routing is configured correctly. |
| Template rejected | Template is too promotional for the selected category, unclear, misleading, or missing required context | Choose the right template category and write clear, compliant, user-expected message content. |
| Payment method missing | Meta billing is not set up or payment method is not added | Add a valid payment method in Meta Business or WhatsApp billing before running real campaigns. |
| Business category not allowed | Business falls under restricted or unsupported WhatsApp commerce or policy categories | Review WhatsApp Business Messaging Policy and Commerce Policy before applying. |
| Webhook not receiving messages | Callback URL, verify token, webhook fields, or app permissions are incorrect | Recheck webhook URL, verification token, subscribed fields, app permissions, and platform connection. |
The easiest way to avoid setup issues is to prepare your documents, website, phone number, display name, Meta Business access, billing, and templates before starting the API process.
If your Meta Business Manager is not verified, you may need to complete verification before using WhatsApp Business API at scale. Visit the Security Center or Business Info area inside your Meta Business Manager and follow the verification process.
The primary document types that may be accepted for business verification include:
Make sure the document is issued by a relevant authority, is not expired, and clearly shows the information Meta is trying to verify.
Now I assume that your business manager is verified. In the next steps, you have to implement your API with the WhatsApp marketing software.
It is important to note that you cannot run WhatsApp API-approved numbers in your WhatsApp mobile app. You must have to subscribe to a WhatsApp API-supporting application that will help you send WhatsApp messages and receive replies.
We are taking the example of the Sendwo Official API platform to setup your dashboard.
STEP 1: Signup to Sendwo official API application here
STEP 2: Go to WhatsApp feature to add your number. Click on "Add new account"
STEP 3: In order to add new number, you need to add your WABA ID and access token.
STEP 4: How to get the WABA ID and access token? Please follow the below step.
Go to your WhatsApp Manager dashboard from here
Here, choose the number which you want to link as per the image below, copy the WABA ID
STEP 5: Get the Access Token by following the step below.
In order to generate an access token, you need to add a system user. You may already have one. If not, check the screenshot below to understand how to create a system user and then generate the access token.
Go to the system user option inside your business manager from here
When you click on add, you have to click next and then a new dialogue box will open. Give a system user name and set it to admin.
So, this will create a new dashboard that will help you generate your access token.
Click Generate access token, and select the app that you have created in the earlier step above on your business manager account. Then select the token expiration time to never and tick mark the option named as "whatsapp_business_messaging" and "whatsapp_business_management" just like the screenshot below and click generate the token.
Copy the new access token that will be generated and paste it inside the Sendwo dashboard just below the WABA ID.
Once you complete this process then your WhatsApp manager accounts get linked to Sendwo. In the next step, you need to fetch all the numbers that you have added inside your WhatsApp manager. So, lets go to STEP 6.
STEP 6: Fetching phone numbers inside dashboard. Click the "get phone number from facebook"
It will fetch the phone numbers that we have earlier added while setting up the phone numbers over API.
Click on ADD for the phone numbers that have been fetched from Facebook.
Now we need to setup inbox so that we can receive replies and send reply while having conversations over WhatsApp API-enabled phone numbers.
STEP 1: Go to WhatsApp menu inside Sendwo dashboard.
STEP 2: Click manage, over the phone number for which you want to setup inbox.
STEP 3: Click on webhook details and copy URLs and verification codes.
STEP 4: Go to your developer console of facebook where you have created the app for your API and go to configration option. Check the screenshot below to understand better
Here you have to click on edit as above and enter the webhook URL in the callback URL and webhook verification code inside the verify token option and then hit save.
You also have to click on manage button as in the above screenshot beside the "Webhook fields" and click on all check boxes to subscribe to all as in the screenshot below.
Hit done and you are all set.
This way you have setup your WhatsApp API and integrated it inside sendwo. Now you can easily create campaigns inside sendwo and run your WhatsApp marketing show.
Connecting the number is only the beginning. After your WhatsApp API number is connected to Sendwo, complete these steps before running your first real campaign.
For ecommerce businesses, also explore abandoned cart templates, COD confirmation templates, WhatsApp template library, and WhatsApp campaign examples.
Once your WhatsApp API number is connected to Sendwo, you can use it for multiple business workflows.
| Use Case | How Sendwo Helps | Relevant Internal Page |
|---|---|---|
| WhatsApp broadcasts | Send approved campaigns to segmented contacts with templates and reports. | WhatsApp broadcast campaigns |
| AI chatbot automation | Use AI replies, chatbot training, automated flows, and support automation. | Sendwo AI |
| Shared inbox | Manage customer replies, assign conversations, add notes, and organize chats. | Shared team inbox |
| Shopify automation | Send cart recovery, order updates, and ecommerce notifications. | Shopify WhatsApp integration |
| WooCommerce automation | Automate order updates, cart reminders, and WordPress ecommerce messages. | WooCommerce WhatsApp integration |
| Forms and flows | Collect lead data, appointment details, feedback, survey responses, and customer information. | WhatsApp forms |
| Developer workflows | Use APIs, webhooks, and integrations to connect WhatsApp with business systems. | Sendwo API overview |
Setting up WhatsApp Business API in 2026 is not only about creating a Meta developer app or adding a phone number. You need to choose the right setup path, understand Meta’s per-message pricing, prepare your business documents, use a compliant website, select the right display name, create approved templates, connect your number to a reliable dashboard, and test inbox or webhook behavior before running campaigns.
The manual developer setup explained in this guide is still useful for technical users. But if you want a faster and simpler route, use Embedded Signup or request guided setup through Sendwo.
Sendwo helps businesses connect WhatsApp API, run broadcasts, manage replies, create chatbot flows, use AI replies, build WhatsApp forms, connect ecommerce workflows, and scale customer communication with 0% Sendwo markup on official Meta WhatsApp API pricing.
The easiest way is to use Embedded Signup through a WhatsApp API platform such as Sendwo. This reduces manual work because business details, WABA connection, phone number connection, and platform access can be handled through a guided flow.
Yes. You can still manually create a Meta developer app, add the WhatsApp product, create or select a WhatsApp Business Account, add a phone number, generate access token, copy WABA ID, configure webhooks, and connect it to a platform such as Sendwo.
Meta charges WhatsApp Business Platform messages on a per-message basis when a message is delivered. Pricing depends on the recipient’s market and message category: marketing, utility, authentication, or service.
No. Sendwo charges 0% markup on official Meta WhatsApp API pricing. Businesses pay for the Sendwo software plan separately, while Meta WhatsApp API charges remain separate based on official usage.
In supported cases, coexistence may allow eligible businesses to use the WhatsApp Business App and Cloud API together. However, this depends on country, number eligibility, provider support, and onboarding flow. Always confirm eligibility before starting.
Common reasons include mismatched business details, incomplete website, missing policy pages, unsupported business category, display name mismatch, incorrect phone number setup, missing payment method, or policy violations.
Display names are commonly rejected when they do not match the brand, website, business documents, or public business presence. Use the exact brand name customers recognize and make sure it appears on your website and business assets.
Business verification may be required depending on your setup, limits, business needs, and Meta’s review requirements. You should prepare business registration documents, tax documents, business bank statement, utility bill, website, and matching business details before applying.
Complete your business profile, create templates, set up inbox, configure webhooks if required, import opted-in contacts, create labels, build chatbot flows, test campaigns, and monitor delivery and replies.
Yes. Sendwo can help businesses connect WhatsApp API, run campaigns, set up templates, manage replies, build chatbot flows, configure ecommerce workflows, and use WhatsApp marketing automation.
Yes. If you already use a provider such as WATI, AiSensy, Interakt, Zoko, Gupshup, or another WhatsApp API platform, review your WABA ownership, phone number status, templates, contacts, chatbot flows, ecommerce workflows, and billing before migration. You can review the migrate to Sendwo page before switching.
Most businesses should start with utility and marketing templates for their main use cases. Examples include lead follow-up, appointment reminder, order confirmation, payment reminder, abandoned cart, COD confirmation, delivery update, webinar reminder, and customer support follow-up.
Are you a WhatsApp business account owner trying to increase your sales?
You're in for a treat!
In today's digital era, where everyone is constantly on their smartphones, WhatsApp promotional messages have revolutionized the marketing world. These messages enable you to directly engage with your customers in a personal and convenient manner, making it simpler than ever to boost your sales.
In this blog, we'll share 42 examples of WhatsApp promotional messages that will captivate your customers and motivate them to take action. These messages feature irresistible offers, exclusive discounts, compelling product descriptions, and limited-time deals - everything you need to boost your sales.
Each example has been carefully crafted to maximize engagement and conversion rates, giving your marketing strategy a powerful edge. Prepare to elevate your sales with these impactful WhatsApp promotional messages!
As a WhatsApp business account owner, the power of creating WhatsApp promotional messages that truly convert is no secret to you. With countless WhatsApp promotional messages flooding users' inboxes daily, it's essential to find a way to stand out and make an impact.
Fortunately, we've curated 42 incredibly effective WhatsApp promotional messages examples that have been proven to boost sales and deliver results. To make it useful for every use-case, we have divided these examples into different categories:
Introducing new products is an exciting event for both businesses and customers. To ensure your customers are well-informed and eager about your latest offerings, it's important to craft engaging WhatsApp promotional messages. These messages not only create anticipation but also help drive sales for your new products.
With that in mind, here are some examples of WhatsApp promotional messages you can use to effectively promote your new product alerts:
Hello [Customer’s Name], 😃
We’re thrilled to introduce our latest creation – the [Product Name]! 🚀
Explore its amazing features and be among the first to own it.
Check it out now: [Product URL] 🛍️
Don’t miss out on this exciting addition to our lineup!
Hi [Customer's Name], 🎉
It's that time of the year, and we've got a surprise for you – the [Product Name] is here, just in time for [Season/Event]! 🌟
Get ready to elevate your [Product Type] game. Click below to discover more:
[Product URL] 🛒
Hurry, it's already creating a buzz!
Hey [Customer's Name], 👋
We're excited to unveil our latest innovation – the [Product Name]! 🆕
This [Product Type] is a game-changer, and we think you'll love it. Get all the details here:
[Product URL] 🛍️
Grab yours now and be the first to experience excellence!
WhatsApp business accounts can effectively engage with their customers and build excitement for upcoming events. By utilizing WhatsApp promotional messages, businesses can create a sense of urgency and exclusivity that leads to increased sales and customer loyalty. These personalized messages allow direct communication with the audience, keeping them informed about upcoming events and motivating them to take action.
Hey [Customer], 😃👋
Get ready for an electrifying evening of music and dance at our exclusive [Summer Soiree] on [June 15th]. 🎉🎶
Save the date and be the first to experience our latest collection of [summer fashion]. 😍
Limited spots available, so RSVP now to secure your entry! ✅
CTA- RSVP Now
Hey [Customer], 😄
The wait is over! Get ready for the biggest sale event of the year, [Black Friday Bonanza], on [November 26th]. 🛍️
We've got jaw-dropping discounts, exclusive offers, and exciting giveaways lined up just for you!
Mark your calendars and be prepared to shop till you drop!
CTA- Save the Date
Hey [Customer], 😊
We're brewing something special for all the coffee lovers out there! ☕
Join us at our exclusive [Coffee Expo] on [October 10th] and discover a world of unique flavors and brewing techniques. 😍
Limited tickets available, so don't miss out on this aromatic extravaganza!
CTA- Get Your Tickets
Seasonal sales present a great opportunity for businesses to attract customers through appealing offers and discounts. These events are not only about clearing inventory; they also provide a chance to cultivate customer loyalty, increase revenue, and embrace the festive atmosphere. To maximize the impact of these sales, here are some WhatsApp promotional messages templates specifically designed for seasonal promotions:
Hello [Customer's Name], 🌞
Get ready for some sunshine savings! Our [Seasonal Sale] is here, offering you incredible discounts on your favorite products.
Shop now and enjoy up to [Discount Percentage]% off! 🛍️
Don't miss out – visit [Website Link] today!
Hi [Customer's Name],
Winter is here, and so is our exclusive [Seasonal Sale]! ❄️ Get cozy with amazing deals on [Product Category].
You can save up to [Discount Percentage]% on selected items. Start shopping now:
[Online Store Link]
Hey [Customer's Name], 🌸
Spring into savings with our [Seasonal Sale]! Discover fresh deals on [Product Range] and enjoy discounts of up to [Discount Percentage]%. 🌷
Shop today at [Shop Now Link] and embrace the season with style!
Festivals are not only about following traditions, but they also provide businesses with a chance to engage with their customers on a personal level. By sending sincere festive wishes, businesses can strengthen their relationships with customers and express gratitude for their support. Here are some WhatsApp promotional messages templates for sending festive wishes during these special occasions:
Hello [Customer's Name],
As Thanksgiving approaches, we want to express our gratitude for having you as part of our extended family. 🍁
May your Thanksgiving be filled with joy, laughter, and delicious feasts! 🥧
Warm wishes from [Your Company Name].
Hi [Customer's Name], 🎄
It's the season to be jolly! Wishing you a Merry Christmas filled with love, laughter, and the warmth of family and friends.
May your heart be light and your days be merry and bright! 🎁
With festive cheer, [Your Company Name].
Hey [Customer's Name], 🎉
As the New Year dawns, may it bring you new opportunities, new aspirations, and boundless happiness. 🌅
Cheers to a year filled with success and growth! 🥂
Best wishes from [Your Company Name].
Rebranding is a major milestone for any business. It involves updating your brand's identity, messaging, and sometimes even your entire image. Effectively communicating this change to your customers is vital. Utilizing WhatsApp can be a valuable tool for sharing your rebranding news. To help you announce your rebrand, here are some WhatsApp promotional messages for rebranding:
Hello [Customer's Name], 👋
Exciting news! We've undergone a transformation to better serve you. Say hello to the new [Your Rebranded Name]! 🎉
Our commitment to quality and excellence remains unchanged. Explore our fresh look at [Website Link].
Hi [Customer's Name], 😃
To celebrate our rebranding, we're offering you an exclusive [Discount Percentage]% discount on your next purchase. 🎁
Experience the new [Your Rebranded Name] and shop now at [Online Store Link]. Don't miss out!
Hey [Customer's Name], 🙏
We're thrilled to introduce our rebranded identity – [Your Rebranded Name]. 🚀
Thank you for being a part of our journey. Enjoy [Rebranding Offer] as a token of our appreciation. Shop now at [Website Link].
Order confirmation messages are an essential part of the customer journey. They provide customers with assurance that their purchase was successful and include important order details. By sending these confirmations through WhatsApp, customers have easy access to the information they need, which builds trust and enhances satisfaction. Below are some sample templates for order confirmation WhatsApp promotional messages:
Hello [Customer's Name], 👋
Your order #[Order Number] has been successfully placed! 🛒
Items: [List of Ordered Items]
Total Amount: [Total Cost]
Estimated Delivery Date: [Delivery Date]
Thank you for choosing [Your Company Name].
Hi [Customer's Name], 😊
We're thrilled you chose us for your recent order #[Order Number]. 🌟
We appreciate your trust in [Your Company Name]. Here are your order details:
[List of Ordered Items]
Total: [Total Cost]
Expected Delivery: [Delivery Date]
Hey [Customer's Name], 🎁
Great news! Your order #[Order Number] is on its way. 🚚
As a token of our appreciation, enjoy a [Discount Percentage]% discount on your next purchase. Use code: [Discount Code] at checkout. 🛍️
We hope you love your order from [Your Company Name].
One common challenge that e-commerce businesses face is cart abandonment. Many customers add items to their shopping carts but ultimately leave without making a purchase. Recovering these potential sales is essential for the success of any business. Utilizing WhatsApp as a communication channel can be an effective way to remind customers about their abandoned carts and motivate them to complete their purchases. Here are some useful WhatsApp promotional messages for sending reminders regarding cart abandonment:
Hello [Customer's Name], 😊
We noticed you left something special in your cart! 🛒 Don't miss out – your items are waiting for you. Complete your purchase now:
[Cart Link]
Happy shopping with [Your Company Name]!
Hi [Customer's Name], 🎁
Good news! Your items are still in your cart. 🛍️ We're offering you an extra [Discount Percentage]% off to sweeten the deal. Use code: [Discount Code] at checkout:
[Cart Link]
Shop smart with [Your Company Name]!
Hey [Customer's Name], 👋
We noticed you had items in your cart but didn't complete your order. If you have any questions or need assistance, feel free to reach out to our support team:
[Customer Support Link]
We're here to help at [Your Company Name].
Recharge reminders play a crucial role for businesses in industries like telecommunications, utilities, and subscription services. These reminders are essential to ensure that customers do not face any service disruptions due to expired subscriptions or low balances. WhatsApp provides a direct and effective channel for sending these recharge reminders. Below are some WhatsApp promotional messages you can use for recharge reminders:
Hello [Customer's Name],
We hope you're doing well. It's time to recharge your mobile to stay connected. Don't forget to top up your balance today! 📶
Need assistance? Feel free to reach out. We're here to help!
Hi [Customer's Name], 🌟
Stay connected and enjoy a bonus! Recharge your mobile now, and we'll add an extra [Bonus Amount] to your balance. 💰
Recharge here: [Recharge Link]
Don't miss out on this special offer!
Hey [Customer's Name], 👋
We noticed your mobile balance is running low. Stay connected hassle-free – recharge now! 📶
It's easy: [Recharge Link]
Thank you for choosing us for your mobile needs.
Using WhatsApp for appointment reminders is incredibly useful for businesses across different industries. Whether it's a scheduled medical check-up, salon appointment, or an important business meeting, these reminders play a crucial role in helping customers stay organized and ensuring they don't miss any significant events. To make things easier for you, here are some handy WhatsApp promotional messages templates that you can use for sending appointment reminders:
Hello [Customer's Name],
Just a friendly reminder about your upcoming appointment with us on [Appointment Date and Time]. We look forward to seeing you! 🤝
If you need to reschedule or have any questions, please let us know.
Hi [Customer's Name],
Your appointment is confirmed for [Appointment Date and Time]. Please arrive a few minutes early, and don't forget to bring [Required Documents/Items]. 📋
We're here to ensure a smooth and pleasant experience.
Hey [Customer's Name], 🌟
Thank you for scheduling your appointment with us on [Appointment Date]. To show our appreciation, enjoy a [Discount Percentage]% discount on your services when you arrive as scheduled! 🎉
We can't wait to serve you.
To engage and satisfy customers, personalization is crucial. By sending customized offers like birthday messages or product recommendations based on customer behavior, businesses can greatly influence customer loyalty and boost sales. Below are some examples of WhatsApp promotional messages templates for personalized offers:
Hello [Customer's Name], 🎂
It's your special day! 🥳 [Your Company Name] wishes you a fantastic birthday. As a gift, enjoy [Discount Percentage]% off on your next purchase. Use code: [BirthdayCode] at checkout. 🛍️
Have an amazing day!Hi [Customer's Name],
We've noticed your interest in [Product Category]. How about exploring our latest arrivals in this category? You might find something you love! ❤️
Shop now: [Product Link]
Happy shopping!
Hey [Customer's Name], 👋
You've been a loyal customer, and we appreciate it! To thank you, here's an exclusive [Discount Percentage]% discount on your next purchase. Use code: [DiscountCode] at checkout. 🎁
We're grateful for your continued support.
Using upselling offers can be an effective strategy to increase sales and the overall value of each transaction. These offers provide customers with tempting incentives to upgrade their purchase or add on additional products or services. By utilizing upselling offers, both the customer and the business can benefit. If you're looking for some ideas, here are a few WhatsApp promotional messages examples that you can use for your upselling offers:
Hello [Customer's Name],
We hope you're enjoying your [Product/Service]. How about upgrading to our [Premium/Advanced] package? You'll get [Additional Features] for just [Upgrade Price]. Don't miss out on this opportunity! 🚀
Upgrade now: [Upgrade Link]Hi [Customer's Name], 👋
Want more value for your money? Check out our exclusive bundle offer! Get [Product A] and [Product B] together and save [Discount Percentage]% on the total price. 🛒
Shop the bundle: [Bundle Link]
Hey [Customer's Name], 😃
We appreciate your loyalty! As a token of our gratitude, here's a special offer: Get [Discount Percentage]% off your next purchase when you spend [Minimum Amount]. Use code: [DiscountCode] at checkout. 🎁
Start shopping: [Shop Now]
Businesses can greatly benefit from using back-in-stock notifications to keep customers informed about the availability of desired products. By promptly notifying customers when previously out-of-stock items are back on the shelves, businesses can improve customer satisfaction and increase the chances of successful sales. Here are some useful WhatsApp promotional messages templates for sending back-in-stock notifications:
Hello [Customer's Name], 🛍️
Great news! Your favorite [Product Name] is back in stock. Don't miss the chance to grab it before it's gone again. 🎉
Shop now: [Product Link]Hi [Customer's Name], 👋
You're among the first to know! Our popular [Product Name] is back. Get exclusive access to it now and enjoy free shipping on your order. 🆕
Explore now: [Product Link]
Hey [Customer's Name], 😃
Act fast! Our high-demand [Product Name] is back in limited quantities. Secure yours today and experience the quality you love. ⏳
Order now: [Product Link]
Loyalty programs are a valuable asset for businesses aiming to retain customers and cultivate enduring relationships. These programs offer incentives and rewards to frequent patrons, serving as motivation for continued engagement. Through exclusive discounts, personalized experiences, and special perks, companies can convey appreciation and foster a sense of value among their customers. To assist you with implementing loyalty programs effectively, here are some ready-to-use WhatsApp promotional messages templates:
Hello [Customer's Name], 👋
We're thrilled to introduce our loyalty program! As a valued customer, you'll now earn points with every purchase. Redeem them for exciting rewards and discounts. 🌟
Learn more: [Loyalty Program Link]Hi [Customer's Name], 😊
It's loyalty appreciation month! Enjoy an extra [10%] off on your next purchase as a loyal member. Your support means the world to us. 💎
Shop now: [Shop Link]
Hey [Customer's Name], 🎉
Happy Birthday! 🎂 As part of our loyalty program, here's a special gift just for you. Enjoy [20%] off your birthday purchase. Have an amazing day! 🎁
Redeem now: [Birthday Offer Link]
Adding fun and interactive games and challenges to your business strategy can have a significant impact. These activities not only entertain but also create a sense of community and excitement around your brand. Moreover, they allow you to gather important customer data and boost customer engagement. Take a look at the following WhatsApp promotional messages templates for engaging games and challenges:
Hello [Customer's Name],
Ready for some brain-teasing fun? Participate in our trivia quiz challenge and stand a chance to win exciting prizes! 🏆
Join now: [Quiz Link]Hi [Customer's Name],
Capture your best moments with our products and enter our photo contest. The most creative entry wins a [prize]! 📷
Submit your entry: [Photo Contest Link]
Hey [Customer's Name], 🔍
Put on your detective hat! Join our scavenger hunt and follow the clues to uncover hidden discounts and surprises. 🕵️♂️
Start hunting: [Hunt Link]
WhatsApp was originally introduced as a personal messaging platform, but it has undergone significant developments since September 2021. Businesses are now allowed to send promotional messages to users who have opted-in. This means that businesses can directly share discount vouchers, promotional offers, product launch updates, and more through WhatsApp. However, it is crucial for businesses to use this feature responsibly. Before sending any promotional messages, businesses should ensure the following:
It's crucial to strike a balance and ensure that while promoting, the essence of personal communication on WhatsApp remains intact.
For businesses using the free version of WhatsApp Business, there is a daily limit of 1,000 messages. If they exceed this limit, they are required to switch to the WhatsApp Business API. While the official WhatsApp Business API charges for every message sent beyond the 1,000 daily limit, which can be expensive for some businesses, there is an alternative. Some businesses choose unofficial WhatsApp Business APIs because they are cheaper. However, it is important to exercise caution as using the unofficial API recklessly may result in a ban from WhatsApp. To avoid such risks, it is recommended to stick with the official API.
If you find the setup process intimidating, especially if you're not tech-savvy, don't worry. The Sendwo team is here to help guide businesses through both official and unofficial API setups. Additionally, with Sendwo's user-friendly dashboard, businesses can effortlessly make the most of all the features offered by the WhatsApp Business API.
Use official WhatsApp Business API With SENDWO to send PDFs in bulk
For any support on setting up the API, you can directly contact Sendwo support over live website chat or contact us page.
You have two options to choose from: either the official API or the unofficial WhatsApp Business API.
Our Recommendation: Use a mix of both to reduce your net WhatsApp marketing budget.
Sendwo helps in sending promotional messages in bulk using both official WhatsApp business API and unofficial API. Once you get your API registered, here's how to send WhatsApp promotional messages to your customers using Sendwo.
Sign up on Sendwo API-based WhatsApp marketing software to send WhatsApp Promotional Messages in bulk
If you are using the official WhatsApp Business API, you have to get the marketing message template 1st approved from the WhatsApp Manager Dashboard, or you can create a message template inside Sendwo as well and send it to approval. But in case you're using the unofficial API, the whole process remains same, the only different thing is you don't need to send message template for approval to WhatsApp.
Though initially designed as a personal messaging platform, ever since Meta has taken over WhatsApp, it has become one of the most versatile business tools and unleashed digital growth like none before. The end to end encryption and user-friendly interface of Whatsapp helps in creating brand identity and customer loyalty.
With trusted tools like Sendwo, businesses can now use the Whatsapp Business platform to send ideal promotional messages to their consumers with the aim of better reach, greater engagement and enhanced brand communication. Sendwo can help businesses to grow, proliferate and make the complete use of WhatsApp Business to earn the maximum benefit out of it.
WhatsApp has grown to be an established platform for both personal and professional conversations. Creating a room for all types of communication, including audio messages, text messages, audio calls, and video calls, WhatsApp offers various methods for sharing different forms of media as well.
However, sending PDFs on WhatsApp can sometimes become challenging due to several factors. At times, the application might reject files, or perhaps users can't seem to locate the files in their devices that they want to transfer to other mobile devices. Whichever the circumstance might be, this blog lists step-by-step instructions on how to send PDF in WhatsApp effectively.
Let's dive in!
Irrespective of the type of file you wish to send; a compressed PDF, an image, or any other supported file; on WhatsApp, the process is quite simple and easy to follow. Below is a step-by-step process to send a PDF via WhatsApp on iPhone, Android, and PC/Web.
Here are the steps for how to send PDF in WhatsApp on an iPhone:
Now, let's understand how to send PDF in WhatsApp on Android:
If you're using WhatsApp web, then here are the steps for how to send PDF in WhatsApp on a PC:
Step 1: Open the WhatsApp app and chat page where you want to share a PDF file.
Step 2: Tap on the plus icon at the bottom left corner of the conversation. This will show you all the file-sharing options.
Step 3: Next, choose the Document option.
Step 4: Select the desired PDF and click the send icon at the lower right corner of the window. This will send your PDF to the designated contact or group.
However, it is important that you connect your desktop/PC or laptop to your mobile WhatsApp. This is a mandate before sending a PDF via WhatsApp on the web or a computer.
To connect the devices, open WhatsApp Web or your desktop WhatsApp. A QR code will appear on the screen. Open your mobile WhatsApp. Go to the 'Settings' option. Choose 'Linked Devices' from the option. Next, click 'Link a Device'. Point the mobile camera on the screen and scan the QR code on the computer screen. This will connect your mobile WhatsApp to your web WhatsApp.
If you don't know about it, WhatsApp Business steals the show for a myriad of reasons. Unlike the regular WhatsApp, WhatsApp Business allows businesses to send multiple messages to multiple recipients simultaneously. What's more, is that it is completely free to use for basic messaging needs.
If you are a business and want to send PDFs to your customers via WhatsApp, you must have a WhatsApp Business account first. Once you set that up, follow the steps below to send PDF files.
Although you can use the free version of WhatsApp Business to send PDFs to your customers, but in a limited manner. If you want to send PDFs through bulk messaging without getting banned, you will have to get your hands on the WhatsApp Business API extended by Meta.
Getting a WhatsApp Business API helps your business marketing strategies shine like none other. You can send unlimited PDF files, texts, and documents to an unlimited number of customers. However, it costs quite more for every message you send. That’s where you can use the unofficial WhatsApp Business API provided by Sendwo.
Sign up on Sendwo API-based WhatsApp marketing software to send PDFs on WhatsApp in bulk.
Meta has certain restrictions with regard to the use of unofficial WhatsApp Business API and might ban your business number in case they detect excessive use. To avoid such disruptions to your business, it is always advisable to get the official WhatsApp Business API.
Sendwo is the only application in the market that supports both official and unofficial WhatsApp Business API.
Now, integrating the WhatsApp Business API can undoubtedly be a technical challenge for lots of businesses that have just started/are small. Or, there are lots of businesses that have not got their hands on a WhatsApp Business account yet.
Under such circumstances, Sendwo is here to assist. Our team of technical experts can guide you throughout the integration process, thereby ensuring a smooth transition to WhatsApp Business with the accurate API functionality.
Furthermore, if you are a business and have already got the API, you must be aware that you will need an interface or dashboard to make the most of it. This is where Sendwo enters the picture again. We provide a user-friendly dashboard that does nothing but simplify your WhatsApp Business operations smoothly.
Once you get your API registered, here's how to send PDF in the easiest way possible.
WhatsApp Business is a robust platform for businesses to offer seamless customer communication. However, to harness the advantages and capabilities and stay within the guidelines of Meta, it is imperative to consider the official WhatsApp Business API and leverage the expertise of Sendwo to avoid potential pitfalls.
Use official WhatsApp Business API With SENDWO to send PDFs in bulk
For any support on setting up the API, you can directly contact Sendwo support over live website chat or contact us page.
You have two options to choose from: either the official API or the unofficial WhatsApp Business API.
Our Recommendation: Use a mix of both to reduce your net WhatsApp marketing budget.
WhatsApp is one of the most preferred and the most terrific ways to exchange PDF files within seconds while maintaining the excellent standard of the text and visuals. We hope this blog pretty much sums up all the essential steps to send a PDF file via WhatsApp effectively. Not to forget, if you want extra security, you can enable the fingerprint feature in WhatsApp. This will protect your folders and files and you can rest assured that no one using your smartphone can share them via WhatsApp.
No, the recipient's mobile device should have a PDF reader. The mobile device will fail to view and access the PDF file without one. However, there is no need to install any reader on a PC.
Yes, you can choose to send a PDF to 5 contacts at once, irrespective of what device you are using (mobile WhatsApp or web WhatsApp).
There might be a number of reasons why you are unable to transfer a PDF file on WhatsApp. Some include,
- Your PDF document is corrupt.
- Your WhatsApp is outdated. You have not updated it to the latest version.
- You crossed the file size limit.
- The PDF you are sharing might contain sensitive information or copyright information. WhatsApp enforces strict privacy policy to prevent copyright violations.
You can have a preview of the first page of your PDF on WhatsApp mobile app. However, you cannot have a preview of the file while sharing it through the WhatsApp web.
WhatsApp has become a popular messaging app that has gained a massive user base around the world. This popularity has made it an attractive platform for businesses to use for marketing purposes. WhatsApp marketing involves reaching out to customers through personalized messages, multimedia, and other interactive content. In 2023, WhatsApp marketing is expected to become even more critical for businesses of all sizes.
To execute WhatsApp marketing campaigns effectively, it is essential to have the right tools. One such tool is WhatsApp marketing software. This software enables businesses to send bulk messages to their customers, target specific audiences, and analyze campaign performance. In this article, we will explore the best WhatsApp marketing software available in 2023 that businesses can use to send bulk messages to their customers.
In the following sections, we will discuss the criteria for selecting the best WhatsApp marketing software, review the top software available in 2023, and provide tips for choosing the right software for your business. By the end of this article, you will have a better understanding of the importance of WhatsApp marketing software and be equipped with the knowledge to choose the best option for your business.
| Software Name | Pricing | Best For | Features | Reasons to Choose |
| Sendwo | Starts at $30 | Small Startups, Medium size businesses | Bulk messaging, Whatsapp Chatbot, Autoresponders, Spintax, Export Group Contacts, Scheduling, contact management, media management & more | Start quick, easy to use, bulk messaging on whatsapp, cloud based, completely automated. |
| Brevo [sendinblue] | Starts at $25/month | Small to large businesses | Automated messaging, message personalization, message scheduling, message analytics, API integration | Easy-to-use interface, affordable pricing, and advanced automation features |
| Vepaar. | Starts $50 | Small business | Bulk messaging, reporting and analytics | |
| WATI | Starts at $25/month | Small to large businesses | Two-way messaging, message templates, message analytics, API integration | User-friendly interface, team collaboration tools, and seamless integration with CRM software |
| NovoChat | Custom pricing | Small to large businesses | Multi-channel messaging, chatbot building, message analytics, API integration | Advanced chatbot building capabilities, highly customizable, and excellent customer support |
| Ameyo | Custom pricing | Large businesses | Two-way messaging, message personalization, message analytics, API integration | Highly scalable and customizable, excellent integration with other marketing tools, and enterprise-level security |
| respond.io | Starts at $39/month | Small to large businesses | Multi-channel messaging, chatbot building, message analytics, API integration | Easy-to-use interface, seamless integration with multiple messaging channels, and advanced chatbot building capabilities |
| MessageBird | Custom pricing | Small to large businesses | Two-way messaging, message templates, message analytics, API integration | Reliable and secure messaging platform, advanced reporting and analytics, and excellent customer support |
| Twilio | Starts at $0.0075/message | Small to large businesses | Two-way messaging, message personalization, message analytics, API integration | Highly customizable, excellent integration with other marketing tools, and advanced automation capabilities |
| WebEngage | Custom pricing | Large businesses | Multi-channel messaging, chatbot building, message analytics, API integration | Advanced personalization features, highly scalable and customizable, and excellent integration with other marketing tools |
| WhatSender | Starts at $9.99/month | Small to large businesses | Two-way messaging, message personalization, message scheduling, API integration | Affordable pricing, user-friendly interface, and easy scheduling of bulk messages |
| Whatso | Starts at $49/month | Small to large businesses | Two-way messaging, message templates, message scheduling, API integration | Affordable pricing, easy-to-use interface, and advanced automation features |
| SendApp | Starts at $9.99/month | Small to large businesses | Two-way messaging, message templates, message scheduling, API integration | Affordable pricing, user-friendly interface, and easy scheduling of bulk messages |
When selecting the best WhatsApp marketing software, businesses should consider the following criteria to ensure they choose a tool that meets their specific needs:
By evaluating software based on these criteria, businesses can choose the best WhatsApp marketing software for their specific needs. In the following section, we will review the top WhatsApp marketing software available in 2023.
These WhatsApp Marketing Software have been selected based on their features, pricing, and overall reputation in the market. We hope this comparison table helps you to choose the best WhatsApp Marketing Software for your business needs.
Sendwo is a powerful bulk WhatsApp marketing software that enables you to efficiently manage and schedule your WhatsApp messaging campaigns. If you possess an exceptional contact list, employ a well-designed WhatsApp marketing strategy, and utilize captivating text and image communication, Sendwo is the ideal solution for your WhatsApp marketing needs.
Additionally, you can take advantage of our 1-day free trial, which allows you to send 100 bulk messages without any cost.
Discover the power of Sendwo for your WhatsApp marketing endeavors.
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Sendinblue is an all-in-one marketing platform that provides a suite of tools for businesses to communicate with their customers, including email marketing, SMS marketing, and WhatsApp marketing. With Sendinblue, you can easily create and send messages to your WhatsApp contacts and automate your communication with them.
Sendinblue offers flexible pricing plans tailored to businesses of all sizes. Pricing is based on the number of contacts you have and the features you require. They also provide a free plan with limited features to get you started.
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Vepaar is an advanced WhatsApp marketing tool designed to streamline and enhance your marketing efforts on the popular messaging platform. With its wide range of features and user-friendly interface, WhatsHash empowers businesses to connect with their target audience effectively and drive engagement.
Vepaar offers flexible pricing plans to cater to businesses of all sizes. The pricing structure is designed to provide affordability and scalability based on your specific needs. Contact Vepaar directly to get detailed pricing information.
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WATI is a comprehensive WhatsApp Business API integration platform that empowers businesses to effectively engage with their customers on WhatsApp. With a range of powerful features and seamless integration capabilities, WATI enables businesses to leverage the full potential of WhatsApp for their marketing, customer support, and communication needs.
WATI offers flexible pricing plans to accommodate businesses of all sizes. The pricing structure is tailored to your specific needs and usage requirements.
They have 3 Pricing model
Contact WATI directly to get detailed pricing information based on your business needs.
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Unlock the power of WhatsApp Business API integration with WATI. Leverage this comprehensive platform to enhance your customer interactions, streamline communication, and drive business growth.
NovoChat is an advanced WhatsApp Business solution that empowers businesses to efficiently manage their customer interactions on WhatsApp. With a range of powerful features and seamless integration, NovoChat helps businesses enhance their customer support, marketing, and communication strategies.
NovoChat offers flexible pricing plans to cater to businesses of all sizes. The specific pricing details may vary based on your requirements, usage volume, and additional services. For detailed and up-to-date pricing information, it is best to visit the official website of NovoChat or contact their sales team directly. They will provide you with specific pricing details tailored to your business needs.
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Experience the power of NovoChat for efficient customer interactions on WhatsApp. Leverage its advanced features to enhance customer support, streamline communication, and drive business growth.
Get NovoChat
Ameyo is an advanced omnichannel customer engagement platform that enables businesses to deliver exceptional customer experiences across various communication channels. With its robust features and seamless integrations, Ameyo empowers organizations to streamline their customer engagement processes and drive customer satisfaction.
Ameyo offers customized pricing plans based on specific business requirements. The pricing structure takes into account factors such as the number of agents, channels, integrations, and additional services. For detailed and accurate pricing information, it is recommended to visit the official website of Ameyo or contact their sales team directly.
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Unlock the power of Ameyo’s omnichannel customer engagement platform to deliver exceptional customer experiences and drive business growth.
Get AMEYO
Respond.io is a powerful conversational customer engagement platform that helps businesses effectively connect and engage with their customers across multiple messaging channels. With its comprehensive features and intuitive interface, Respond.io enables businesses to deliver personalized and seamless customer experiences.
Respond.io offers flexible pricing plans tailored to the specific needs of businesses. The pricing structure may vary based on factors such as the number of users, messaging channels, and additional features. For detailed and up-to-date pricing information, it is recommended to visit the official website of Respond.io or contact their sales team directly.
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Unlock the power of Respond.io’s conversational customer engagement platform to deliver exceptional customer experiences and foster meaningful connections.
Get RESPOND
MessageBird is a leading cloud communications platform that enables businesses to communicate with their customers through various channels, including SMS, voice, and chat. With its robust features and global reach, MessageBird empowers businesses to deliver seamless and personalized customer experiences.
MessageBird offers flexible pricing plans based on your specific communication needs and usage requirements. The pricing structure may include factors such as message volumes, channels used, and additional features. For detailed and up-to-date pricing information, it is recommended to visit the official website of MessageBird or contact their sales team directly.
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Experience the power of MessageBird’s cloud communications platform to effectively engage with your customers, deliver personalized experiences, and drive business growth
Get MessageBird
Twilio is a leading cloud communications platform that enables businesses to build and deploy scalable communication solutions using APIs. With a wide range of communication channels and powerful features, Twilio empowers businesses to enhance customer engagement, automate workflows, and deliver exceptional experiences.
Twilio offers flexible pricing options based on specific communication needs and usage requirements. The pricing structure may include factors such as message volumes, voice minutes, video usage, and additional features. For detailed and up-to-date pricing information, it is recommended to visit the official website of Twilio or contact their sales team directly.
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Experience the power of Twilio’s cloud communications platform to build scalable and customizable communication solutions, enhance customer engagement, and drive business success.
WebEngage is a robust customer engagement platform that empowers businesses to build personalized and meaningful customer relationships. With a suite of powerful tools and features, WebEngage enables businesses to engage customers across various channels, analyze user behavior, and drive impactful marketing campaigns.
WebEngage offers customized pricing plans based on specific business requirements and the scale of operations. The pricing structure considers factors such as the number of active users, engagement channels used, and additional features required. For detailed and accurate pricing information, it is recommended to visit the official website of WebEngage or contact their sales team directly.
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Unlock the power of WebEngage’s customer engagement platform to deliver personalized experiences, drive customer loyalty, and achieve business growth.
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WhatSender is a powerful bulk WhatsApp messaging software that allows businesses and marketers to send large volumes of WhatsApp messages easily and efficiently. With its user-friendly interface and advanced features, WhatSender simplifies the process of reaching a wide audience through the popular messaging platform.
WhatSender offers various pricing plans to cater to different business needs. The pricing structure may depend on factors such as the number of licenses, features included, and customer support options. For detailed and up-to-date pricing information, it is recommended to visit the official website of WhatSender or contact their sales team directly.
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Unlock the potential of WhatSender’s bulk WhatsApp messaging software to expand your reach, engage with your audience, and drive effective communication campaigns.
Whatso is a comprehensive WhatsApp marketing software designed to streamline and enhance your marketing efforts on the WhatsApp platform. With its range of features and intuitive interface, Whatso enables businesses to efficiently manage their WhatsApp marketing campaigns and engage with their target audience effectively.
Key Features of Whatso:
Whatso offers different pricing plans tailored to suit various business requirements. The pricing structure may depend on factors such as the number of licenses, features included, and customer support options. For detailed and up-to-date pricing information, it is recommended to visit the official website of Whatso or contact their sales team directly.
Pros and Cons of Whatso:
Pros:
Cons:
Experience the power of Whatso’s WhatsApp marketing software to streamline your marketing efforts, engage with your audience effectively, and drive business growth.
SendApp is a powerful WhatsApp marketing software that enables businesses and marketers to leverage the potential of WhatsApp for effective communication and marketing campaigns. With its range of features and intuitive interface, SendApp simplifies the process of reaching and engaging with your target audience through the popular messaging platform.
Key Features of SendApp:
Pricing of SendApp:
SendApp offers various pricing plans tailored to meet different business needs and requirements. The pricing structure may consider factors such as the number of licenses, features included, and customer support options. For precise and up-to-date pricing information, it is recommended to visit the official website of SendApp or contact their sales team directly.
Pros and Cons of SendApp:
Pros:
Cons:
Unlock the potential of SendApp’s WhatsApp marketing software to connect with your audience, boost engagement, and drive successful marketing campaigns.
Choosing the right WhatsApp Marketing Software can be a daunting task, especially with so many options available in the market. To make the process easier, here are some factors to consider when selecting the right WhatsApp Marketing Software for your business:
Features: Consider the features you need in a WhatsApp Marketing Software. Do you need two-way messaging, message personalization, message scheduling, chatbot building, or message analytics? Make sure the software you choose has the features that match your business needs.
Pricing: Evaluate your budget and the pricing of the software. Does the software fit within your budget, and is the pricing structure reasonable for the features offered? Look for a software that offers a good balance between price and features.
Scalability: Consider the size and growth of your business. Is the software scalable enough to accommodate the growth of your business, or will you need to switch to a different software as your business expands?
User–friendliness: Look for software that is easy to use and has an intuitive interface. This will help you and your team to navigate the software and make the most of its features.
Integration: Check if the software integrates with other marketing tools you are already using, such as your CRM or email marketing software. This will help streamline your marketing efforts and reduce the time and effort needed for manual data entry.
Customer support: Evaluate the level of customer support provided by the software. Do they offer reliable and prompt customer support, or do they have a history of poor customer service? Look for a software that provides excellent customer support to help resolve any issues that may arise.
By considering these factors, you can choose the right WhatsApp Marketing Software that best fits your business needs and helps you achieve your marketing goals.
WhatsApp Marketing is a powerful tool for businesses to reach and engage with their customers. With the right WhatsApp Marketing Software, businesses can automate their messaging, personalize their messages, and analyze their performance to improve their marketing efforts.
In this article, we’ve discussed the top WhatsApp Marketing Software available in the market, their pricing, features, and the reasons to choose them for your business. We’ve also outlined the factors to consider when choosing the right WhatsApp Marketing Software, such as features, pricing, scalability, user-friendliness, integration, and customer support.
By carefully evaluating these factors and choosing the right WhatsApp Marketing Software, businesses can improve their marketing efficiency and effectiveness, and stay ahead of the competition in today’s fast-paced digital world.
WhatsApp message templates are pre-approved messages that businesses use to start or reopen conversations with customers outside the customer service window. These templates can include text, variables, quick replies, call-to-action buttons, media headers, and personalized placeholders.
In 2026, WhatsApp message templates are not only used for basic notifications. Businesses use them for marketing campaigns, order updates, payment reminders, authentication codes, abandoned cart recovery, COD confirmation, appointment reminders, lead follow-ups, ecommerce communication, and customer support automation.
But to use WhatsApp templates properly, you need to understand the correct template category, approval rules, formatting rules, use-case examples, quality ratings, and how templates fit into your WhatsApp marketing workflow.
This guide explains what WhatsApp message templates are, how they work, the main template categories, practical examples by use case, approval rules, rejection reasons, and how to use Sendwo to run template-based WhatsApp campaigns.
A WhatsApp message template is a pre-approved message format that a business can use to send outbound messages through the WhatsApp Business API. These templates are required when a business wants to start a new conversation or reopen a conversation after the customer service window has closed.
Unlike normal chat replies, WhatsApp message templates must be reviewed and approved before use. This approval process helps WhatsApp prevent spam, protect users, and maintain a high-quality messaging experience.
A WhatsApp message template can include:
For example, an ecommerce business can use a WhatsApp message template to send an order confirmation, abandoned cart reminder, COD confirmation request, payment reminder, or delivery update.
WhatsApp message templates are important because they allow businesses to communicate with customers at scale while staying compliant with WhatsApp Business API rules.
Without templates, businesses cannot freely send outbound messages to customers after the customer service window closes. Templates make it possible to send structured, approved, and relevant messages for marketing, sales, support, authentication, and transactional communication.
Earlier, WhatsApp template use cases were often explained as account updates, payment updates, shipping updates, appointment updates, ticket updates, OTPs, and similar message types. These are still valid use cases, but in 2026 it is better to understand them through WhatsApp’s main message categories.
The main categories are Marketing, Utility, and Authentication for business-initiated templates. Service messages are usually replies sent inside the customer service window after a customer messages your business first.
| Category | Purpose | Common Use Cases | Example |
|---|---|---|---|
| Marketing | Promotional, sales, retargeting, or re-engagement messages | Offers, product launches, abandoned cart reminders, festive campaigns, webinar promotion, lead nurturing, upsell, cross-sell | Hi {{1}}, your special offer is live. Use code {{2}} before {{3}}. |
| Utility | Transactional or informational updates tied to a user action | Order confirmation, shipping update, delivery alert, payment reminder, appointment reminder, ticket update, reservation update | Hi {{1}}, your order #{{2}} has been shipped. Track it here: {{3}}. |
| Authentication | Identity verification and security messages | OTP, login verification, password reset, account verification, transaction verification | {{1}} is your verification code. Do not share this code. |
| Service | Replies after a customer messages your business first | Support replies, product questions, order help, troubleshooting, live chat, AI assistant replies | Thanks for reaching out. Your appointment is scheduled for 2 PM today. |
Simple rule: use Marketing for promotional or conversion-focused messages, Utility for transactional updates, Authentication for OTPs or verification codes, and Service messages for user-initiated conversations inside the customer service window.
The best WhatsApp message template depends on the business use case. A good template should clearly explain why the customer is receiving the message, use the correct category, include useful variables, and avoid spammy language.
| Use Case | Recommended Category | Template Example | Best For |
|---|---|---|---|
| Welcome message | Marketing or Utility depending on context | Hi {{1}}, welcome to {{2}}. We are happy to have you with us. You can manage your account here: {{3}} | SaaS, ecommerce, education, communities, membership businesses |
| Lead follow-up | Marketing | Hi {{1}}, thanks for your interest in {{2}}. Our team can help you with pricing, setup, and next steps. Book a call here: {{3}} | Agencies, real estate, SaaS, coaching, consulting, B2B lead generation |
| Order confirmation | Utility | Hi {{1}}, your order #{{2}} has been confirmed. We will notify you once it is shipped. | Ecommerce, retail, D2C brands, restaurants, local stores |
| Shipping update | Utility | Hi {{1}}, your order #{{2}} has been shipped. Track your package here: {{3}} | Ecommerce, logistics, delivery, retail |
| Abandoned cart recovery | Marketing | Hi {{1}}, you left {{2}} in your cart. Complete your order here: {{3}} | Shopify, WooCommerce, D2C, ecommerce brands |
| COD confirmation | Utility | Hi {{1}}, please confirm your COD order #{{2}} before dispatch. Reply CONFIRM to proceed. | Indian ecommerce, COD-heavy brands, retail sellers |
| Payment reminder | Utility or Marketing depending on context | Hi {{1}}, your payment for invoice #{{2}} is pending. Complete payment here: {{3}} | B2B services, SaaS, education, clinics, appointment businesses |
| Appointment reminder | Utility | Hi {{1}}, this is a reminder for your appointment with {{2}} on {{3}} at {{4}}. | Clinics, salons, consultants, coaches, service businesses |
| Webinar reminder | Utility or Marketing depending on signup context | Hi {{1}}, your webinar {{2}} starts at {{3}}. Join using this link: {{4}} | Education, SaaS, coaches, consultants, communities |
| OTP or login code | Authentication | {{1}} is your login verification code. For your security, do not share it with anyone. | SaaS, fintech, apps, portals, membership platforms |
| Reactivation campaign | Marketing | Hi {{1}}, we miss you at {{2}}. Here is a special offer to come back: {{3}} | Ecommerce, SaaS, education, subscription businesses |
| Feedback request | Utility or Marketing depending on context | Hi {{1}}, your recent order was delivered. Please rate your experience here: {{2}} | Ecommerce, support, clinics, service businesses |
You can also explore Sendwo’s ready-to-use WhatsApp template library for more examples across marketing, utility, ecommerce, lead generation, customer support, and automation use cases.
Ecommerce businesses use WhatsApp templates for cart recovery, order updates, COD confirmation, delivery alerts, payment reminders, review requests, product launches, and repeat purchase campaigns.
| Ecommerce Use Case | Template Category | Example Message | Helpful Sendwo Page |
|---|---|---|---|
| Abandoned cart | Marketing | Hi {{1}}, you left {{2}} in your cart. Complete your order here: {{3}} | Abandoned cart template |
| COD confirmation | Utility | Hi {{1}}, please confirm your COD order #{{2}} before dispatch. Reply CONFIRM to proceed. | COD confirmation template |
| Order shipped | Utility | Hi {{1}}, your order #{{2}} has been shipped. Track it here: {{3}} | Shopify WhatsApp integration |
| WooCommerce order update | Utility | Hi {{1}}, your order #{{2}} status has been updated to {{3}}. | WooCommerce WhatsApp integration |
| Payment pending | Utility | Hi {{1}}, your payment for order #{{2}} is pending. Complete payment here: {{3}} | WhatsApp payments |
| New product launch | Marketing | Hi {{1}}, our new {{2}} collection is live. Explore it here: {{3}} | WhatsApp campaign examples |
| Review request | Utility or Marketing depending on context | Hi {{1}}, your order was delivered. Please rate your experience here: {{2}} | WhatsApp template library |
If you run a Shopify or WooCommerce store, Sendwo can help you connect WhatsApp templates with cart recovery, COD confirmation, order updates, product campaigns, and customer support workflows.
Lead generation templates help businesses follow up with prospects from ads, landing pages, forms, webinars, consultations, and discovery calls. These templates should feel helpful and expected, not spammy.
| Lead Generation Use Case | Template Category | Example Message |
|---|---|---|
| New lead follow-up | Marketing | Hi {{1}}, thanks for showing interest in {{2}}. Our team can help you with pricing and setup. Book a call here: {{3}} |
| Consultation reminder | Utility | Hi {{1}}, this is a reminder for your consultation with {{2}} on {{3}} at {{4}}. |
| Webinar registration | Utility | Hi {{1}}, your registration for {{2}} is confirmed. Join the session here: {{3}} |
| Missed call follow-up | Marketing | Hi {{1}}, we missed your call about {{2}}. Reply here and our team will help you. |
| Demo follow-up | Marketing | Hi {{1}}, thanks for attending the demo. You can view the next steps here: {{2}} |
For more ready-to-use examples, explore Sendwo’s WhatsApp lead generation templates.
Before creating a WhatsApp message template, ask what the message is trying to achieve. The category and wording should match the real intent of the message.
| Question | If Yes | Best Category |
|---|---|---|
| Are you promoting an offer, product, sale, event, or abandoned cart reminder? | Yes | Marketing |
| Are you confirming or updating something the user already did? | Yes | Utility |
| Are you sending an OTP, verification code, login code, or password reset code? | Yes | Authentication |
| Did the user message your business first and are you replying inside the customer service window? | Yes | Service message |
| Does the message include both an update and a promotional offer? | Yes | Usually Marketing |
If the template feels like a sales push, choose Marketing. If it feels like an expected transaction update, choose Utility. If it verifies identity, choose Authentication.
You can create WhatsApp message templates from WhatsApp Manager, Meta Business Manager, or from a WhatsApp Business API platform such as Sendwo.
Choose the category based on message intent. Select Marketing for promotional messages, Utility for transactional updates, and Authentication for OTP or verification messages.
Select the correct language for the message. If you want to send the same template in multiple languages, create separate language versions.
Write the main message clearly. The message should be short, useful, and easy to understand. Avoid vague text, clickbait, misleading claims, excessive urgency, and unnecessary formatting.
Use variables such as {{1}}, {{2}}, and {{3}} for personalized details like customer name, order ID, appointment date, payment amount, or tracking link.
Example:
Hi {{1}}, your order #{{2}} has been shipped. Track it here: {{3}}
You can add call-to-action buttons or quick replies where supported. Common buttons include Track Order, Pay Now, Confirm, Reschedule, Shop Now, Book Call, and Contact Support.
Meta may require sample values for variables. These help reviewers understand how the final message will appear to customers.
Once the template is complete, submit it for approval. Many templates are approved quickly, but some may take longer if they require manual review.
WhatsApp reviews message templates to make sure they follow the platform’s rules, do not mislead users, and match the selected category.
During review, WhatsApp checks:
If the template is approved, you can use it in WhatsApp campaigns and automations. If it is rejected, review the rejection reason, fix the issue, and resubmit a cleaner version.
WhatsApp template rejection usually happens because the message is unclear, wrongly categorized, too promotional, badly formatted, or policy-sensitive.
A promotional template submitted as Utility may be rejected or recategorized as Marketing. Always choose the category based on message intent.
Variables must follow the correct format, such as {{1}}, {{2}}, and {{3}}. Do not use {name}, [name], or broken placeholders.
When submitting variables, add realistic examples so reviewers understand the message context.
Avoid shortened URLs, random domains, redirects, or links that do not match your business.
Avoid all caps, excessive punctuation, unrealistic claims, and aggressive urgency.
Templates related to restricted products, misleading claims, sensitive data, or unsupported business categories may be rejected.
Poor grammar can make a template look unprofessional or suspicious. Proofread before submission.
If the reviewer cannot understand why the customer is receiving the message, the template may be rejected.
The template language should match the selected language setting. Create separate templates for separate languages.
Duplicate template names or very similar template content may trigger rejection or confusion.
After submission, a WhatsApp message template can have different statuses depending on review and performance.
| Status | Meaning |
|---|---|
| Pending | The template has been submitted and is waiting for review. |
| Approved | The template is approved and can be used for campaigns and automations. |
| Rejected | The template did not pass review and needs to be fixed. |
| Paused | The template may be temporarily stopped because of quality issues. |
| Disabled | The template is no longer available for use due to quality or policy issues. |
Template quality depends on how users respond. If many users block, report, or ignore a template, WhatsApp may reduce its quality rating. Keep templates useful, expected, and relevant to avoid quality issues.
WhatsApp message templates are powerful, but they also have limitations if used without the right platform and strategy.
To overcome these limitations, businesses can use Sendwo, a WhatsApp-first marketing, automation, chatbot, and customer communication platform.
With Sendwo, you can create and run WhatsApp template campaigns for marketing, ecommerce, support, lead generation, cart recovery, order updates, COD confirmation, appointment reminders, and customer engagement.
Sendwo helps you manage:
Start with Sendwo’s free forever plan, explore template campaigns, and upgrade when you need more contacts, channels, automation, and dedicated support.
A WhatsApp message template is a pre-approved message that businesses use to start or reopen conversations with customers outside the customer service window. It can include text, variables, buttons, media headers, and personalized placeholders.
The main categories are Marketing, Utility, and Authentication for business-initiated templates. Service messages are replies sent inside the customer service window after a user messages your business first.
Abandoned cart reminders are usually Marketing because they encourage customers to return and complete a purchase.
Order confirmation, shipping updates, delivery updates, and payment confirmations are usually Utility because they are transactional and tied to a customer action.
OTP, login verification, password reset, and two-factor authentication messages should use the Authentication category.
Yes, you can include links, but it is better to use branded HTTPS links. Avoid suspicious links, URL shorteners, and unrelated redirects.
You can explore Sendwo’s WhatsApp template library, WhatsApp campaign examples, abandoned cart templates, and COD confirmation templates.
Yes. Sendwo helps businesses run WhatsApp broadcast campaigns, manage templates, use chatbot flows, automate replies, connect ecommerce workflows, and manage customer conversations from one dashboard.
Usually no. If a Utility template includes a discount code, offer, upsell, or promotional CTA, it may be rejected or categorized as Marketing.
Creating templates does not usually require a separate template creation fee, but sending WhatsApp Business API messages can involve Meta message charges based on message category, recipient market, and delivery. Your WhatsApp API platform may also charge a software fee.
WhatsApp message templates are the foundation of scalable WhatsApp Business API communication. They help businesses send approved marketing messages, transactional updates, authentication codes, ecommerce reminders, lead follow-ups, and customer engagement campaigns.
The key is to choose the right category, write clear copy, use variables correctly, avoid spammy language, and connect templates with proper segmentation, chatbot flows, ecommerce triggers, and live chat.
If you want ready examples, start with the WhatsApp template library. To run campaigns, automate replies, and manage conversations, start free with Sendwo.
